This article was contributed by Corie Kellman (@Coralman808), Director of New Artist Relations for Cyber PR®.
When all the numbers and the platform choices start to overwhelm you, take a step back and ask yourself – “If I was a fan, what would I want to see on my page?”
In the grand scheme of things, your pages are not about having the most views, the most likes or even the largest number of email subscribers – it’s about connecting with the ones that care enough about you to do something (Think: recommend your music to a friend… show up to a show… spend time at the merch table… buy something). When the platforms have evolved, changed their rules, or disappeared, those types of fans remain loyal and seek you out. These are the types of fans that are willing to pay for things that the fair-weather fans may not. Establishing good relationships with your fans is an essential step to monetizing your art.
One of my favorite ways artists are connecting with their audience are contests. Contests are great for three important reasons:
1. Contests engage the fans and bring them together – they ask them to participate in your community and bring your fans together in friendly competition.
2. Contests give you new, fan-generated content to feed your page and share.
3. Contests give you a chance to give back – fans are a big reason why you are where you are at right now, and will continue to be a driving force in your career.
Not sure where to start? Here are a few contests (some even I have participated in) to get your brain juices flowing:
12 Days of Monetization is a 12-part series designed to help you make more money. Ariel and team Cyber PR asked 12 of their favorite colleagues to contribute and we hope you enjoy this series.
Looking for more advice on crowdfunding and ways to monetize your music? Check out Part 9 of Cyber PR’s free course, Social Media House! Click the picture below to get started.
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