Last week I started my 3-part series called Your Three Communities and we started diving into how to connect with your superfans by making your live show as good as it can be. This week I will focus on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience. They are newsletter subscribers, blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, and other sites you may be using. They’re engaged with you in what the New York Times brilliantly referred to as “ambient awareness.” They know who you are but they may not know you very well (yet). With this community, as with all three, engagement is critical, but here it will be different. In Community 2 contribution is critical but engagement is even more vital.
Brian Solis, the author of “Engage” and the co-author of “Putting the Public Back in Public Relations” has recently written a brilliant blog post on the reasons why creating content is a necessity in today’s social media landscape and it speaks DIRECTLY to your already engaged fans.
The Future of Marketing Starts with Publishing
This article is written for businesses and I have said this many times before: Your music is your business so it wont take much reading between the lines to decipher a plan for yourself in this domain.
Here are the two most amazing morsels: