Come sit on The Couch every Monday when Vinny Bond will chat with unsigned artists, artists who are self-producing and artists who have signed with labels to discuss their songs, their journey and what is in store in the coming months. This is where you will find the success stories of tomorrow!
Q) Tell us a little bit about your site. What inspired you to start it?
A) I began writing about music on my ‘home blog’ Big Leather Couch (www.bigleathercouch.com) about 2 years ago. I love music and wanted to share new, unsigned artists with my readers.
It began as a review of their music and then developed into a written Q&A with the artists and a posting of one or two of their songs. My readers were asked to vote in a poll as to their feelings for the artists.
This past February, I began my BlogTalk Radio Program “Music On The Couch” (www.blogtalkradio.com/musiconthecouch) as I felt it was time to be more personal with the artists I was looking to feature. This also resulted in my starting the Music On the Couch Blog (www.musiconthecouch.com), where I recap the interviews and have links to the player for that particular interview. I also set up my podcast on iTunes (http://itunes.apple.com/podcast/id358016657).
Additionally, I maintain another blog “Tuneage Tutelage” (http://tuneagetutelages.blogspot.com) where I do album and concert reviews and informative histories of bands and people in the music industry.
Q) Why do you believe new media resources (i.e. blogs, podcasts, internet radio stations) have become so popular? How have they been beneficial to artists? How have they been detrimental?
A) With the decline of the major labels as home to new artists, there is a strong demand for blogs, podcasts and internet radio stations. New artists with the desire to be found have to have an outlet and these provide that for them. Many go onto Facebook and Myspace, but to be heard you need to be found. The plethora of bands out there make it like finding a needle in a haystack for the public. As I have said many times, “The good news is that, today, anyone can get their music heard. The bad news is that, today, anyone can get their music heard.”
My podcast features music of many genres including pop, blues, rock, R&B and reggae. These are the genres that I am most closely associated with and I feel the most comfortable speaking to.
Honestly, I have not seen a detriment to these new media resources as of yet. I believe that any way of getting the music out there is a benefit.
Q) Media 2.0 has changed the way artists communicate with fans. Where do you envision online communication going next? Any thoughts on what Media “3.0” will look like?
A) I believe the next step is vodcasts. Many internet radio stations already stream video from their studios and this ability will grow with the growth of bandwidth. Additionally, some artists are already using sites like ‘Second Life’ to showcase their music and this avenue will grow larger as time goes by. An artist can give a concert to the world from their home by using these sites. Eventually sites like Facebook will have to adapt to also give artists this ability.
Q) What does an artist have to do to get your attention? Are their specific characteristics that you look for?
A) Play good music! It is all about the music and the lyrics. I really just find music I like and that I believe my listening audience will also enjoy. Recently I did a show that featured an artist that sings pop/classical and then a reggae/dub/punk band. A total 180 from each other, but mixing it up like that keeps me and my listeners on their toes!
Q) What do you ultimately hope to accomplish with your site?
A) In some ways, the Music On The Couch podcast is already accomplishing what I hoped it would and that is to give exposure to bands who I feel need to be heard. During a number of programs, listeners in my live chat room will inform me that they have already gone to the featured artist’s site and purchased some of their music. This is a thrill for me as I sort of take on that ‘proud papa’ persona.
As anyone with a podcast knows, this is not an opportunity to make a fortune in life. At this time, I have no financial benefit from the time it takes to research the guests, set up the program and do the actual broadcast. This takes up to 6 hours each week, if not more.
BUT, as I mentioned, I get a benefit knowing I allowed a listener to find new music which will enhance their life and knowing that I am assisting an artist to gain the popularity they seek.
I am also working to feature more local (Memphis, TN) bands as I believe strongly that this is a cradle for some incredible music as it always has been.
Thanks to all at Ariel for recognizing my contributions and for giving me this forum to reach out to other artists, bloggers, and broadcasters.