One of the best parts of my job is helping people reveal and tell their stories.
95% of clients who contact us for Cyber PR campaigns or social media strategy think that we are going to be promoting JUST their “product” in most cases with my clients this means their music. But, our job is trying to help our clients realize it’s the stories and the deeper connections that telling them that will LEAD potential fans to their product. having captivating stories is the asset that makes all of the difference.
In the old world stories didn’t matter. Advertising used to equal marketing and so, the client with the most money for ads WON just by saturating the market. Telling a story wasn’t necessary or even heard of.
Fast forward to the present day. We live in a world over-saturated by choice. It’s no longer about advertising (i.e. Shouting Loudly from the rooftop). With advancements like Social Media, customer reviews and 200,000,000 blogs you are insane if you think any product without a story or one that satisfies a real NEED or solves a huge problem will mean anything to anyone.
Great products in the present day come with great stories. We buy Toms shoes because we love the story that a child with no shoes gets a pair every time we buy, we trust Airborne instead of the 2,568 other vitamins available because a kindergarten teacher developed it. It’s the stories and the meanings behind them that really make the difference for us in the new world.
I never trust a website advertising a service based product unless I can find out something about the people delivering the service. They matter to me and their stories matter to me, and I bet they matter to you too…
As I was thinking about all of this, I realized. I have never really told my story.
The reason why I got into music is deeply personal. Music actually saved my life as a child…
At age 6, I was thrown out of a prestigious private school on the Upper East Side in New York City. In the middle of 2nd grade my parents got bad news; I was not going to be invited back for third grade, due to the fact that I was not learning as fast as my classmates. In a panic, my parents began a long journey to help connect me with a tutor or a teacher who could help get me up to speed, and I spent countless hours with tutors learning things that the other kids were picking up naturally in school.
My parents enrolled me into a less competitive school. For years, I spent my lunch and after school hours in tutoring. One tutor discovered something that changed my life; I couldn’t memorize multiplication tables or understand how to conjugate French verbs and reading was a true struggle, but I could remember lyrics to songs – lots of songs. Music class was the only thing that I did not struggle with because I had dead on pitch. I couldn’t read music, but if it was played once, I could sing it along with the rest of the class effortlessly. As soon as my tutor began to teach me in singing, I started to catch up with the rest of my classmates. I learned to rhyme my times tables to my favorite songs and that made them easy to memorize. Singing and rhyming everything, from the state capitals, to proper grammar got me through. I caught up to the rest of my class graduated high school and college as an A student.
After school, I moved to Boulder, CO because music there took me there. The artists that were playing live there, the venues that they played in took me there, and I had the privilege of working in those venues. My whole life at that time centered around building a business that could support that love.
Here’s the biggest lesson I have learned so far in my life: Everything is learnable and achievable if you set your mind to it. The key to success is you must figure out a pleasureable way to get there. It’s critical that you don’t forget to add joy and expression.
There is no magic pill that can solve the quandary that this “new” world has presented us, but I’ve overcome some seemingly impossible personal battles and I’m up for the challenge.