Ariel Hyatt is a thought leader in the digital PR world: the founder of a successful PR firm; international speaker & educator and the author of two books on social media and marketing for artists. Ariel’s Cyber PR® process marks the intersection of social media with engaged behavior, PR, and online Marketing.
Ariel foresaw the impact the advent of the internet and social media would have on public relations long before her peers. Following her vision, Ariel dove into the world of Digital PR in 2003. Her efforts to realize the public relations potential of social media resulted in innovation. Ariel developed her platform, Cyber PR®, to automate much of the traditional PR process and maximize client placement with new media makers.
Ariel didn’t just provide the platform; she made it her mission to educate artists on how to take advantage of the new digital world. Her efforts have been lauded by artists and industry professionals alike. Ariel’s bi-weekly newsletter and YouTube series “SoundAdvice” has attracted over 20,000 subscribers, and she has penned over 100 articles to date. Ariel is also the author of two successful books on PR and new media:Music Success in Nine Weeks and Musician’s Roadmap to Facebook & Twitter offer artists a step-by-step plan to create a profitable and sustainable business from their art.
Ariel’s message is so compelling she has been invited to speak at festivals and conferences in twelve countries, including SXSW, CMJ, ASCAP’s I Create Music, The Future of Music, Canadian Music Week, APRA’s Song Summit (Sydney), You Are In Control (Reykjavik), The ECMAs, NARAS, Grammy Camp, and The Taxi Road Rally.
Beginning in the Fall of 2011, Middle Tennessee State University will offer a Cyber PR® Class based on the principals used in Ariel’s day-to-day business. She and her staff will lead students in a rigorous Cyber PR® accreditation process that includes hands on experience working on active Cyber PR® Campaigns.
Having pivoted her business once successfully, Ariel is now exploring the universal applications of her Cyber PR® philosophy and platform, to public relations campaigns at large. This is why Ariel Publicity has represented over 1,700 clients in the seventeen years since its inception: knowledge, passion, talent, innovation, and the sort of luck born of hard work. These qualities are embodied in Ariel Hyatt.
Ariel proudly serves on the boards of Sweet Relief Musicians Fund, SoundCtrl, and The New Music Seminar. She is an obsessive world traveler, a total foodie, and a vintage lunchbox collector.
What Is Cyber PR?
Cyber PR® allows clients real-time reporting and immediate feedback, allowing for flexible PR campaigns that can respond to emerging business trends on a proactive basis. Her established template is applicable to all areas of business
Ariel Publicity was founded in beautiful Boulder, Colorado in 1996. Boulder was the perfect place for a new music PR firm considering the amazing area talent and the incredible Fox Theatre, where she proudly served as the PR director for 5 and a half years.
She worked for several Colorado bands that helped to put Boulder on the musical map including Leftover Salmon, Sally Taylor, Band Du Jour, Zuba, and Acoustic Junction.
Ariel Publicity & Booking
For several years she also ran a booking agency and booked national tours for dozens of ska, swing and punk bands including Skinnerbox, Skavoovie and the Epitones, Spring Heeled Jack, The Stubborn All Stars, The Slackers and The Skoidats.
1995 – 1996 – Small Axe Concerts
Concert promotions and artist management company, Small Axe appointed her Vice President and Publicity Director. She promoted club shows (Spearhead, Barenaked Ladies), stadium tours (The Red Hot Chili Peppers, 311), and summer festivals (Reggae on the Rocks, The American Music Festival), throughout the Rocky Mountain region. The opportunity to publicize countless national acts coupled with the experience of day-to-day management of bands was the perfect springboard from which to launch her own company.
1994 & 1995 – What Are Records? (W.A.R.?)
Spent a year as assistant to the General Manager Jim Lewi at What Are Records?, an indie label comprised of 17 scrappy kids who managed to help The Samples sell 1,000,000 albums. When W.A.R.? moved headquarters in 1994 she moved with them from her native New York City to Boulder.
1993 & 1994 – KSA & NYCD
During the days she worked as an assistant at KSA The publicity firm for Sting, Peter Gabriel, Lenny Kravitz, Tina Turner and Bob Dylan. At nights, she worked at NYCD, a record store on her native Upper West Side run by one of her best friends and now a the preeminent cocktail blogger at The Huffington Post.
Fresh Out Of College – WNEW FM
Ariel began her career in music as an associate producer of the morning show on WNEW FM in New York. There, she earned the impressive salary of $60.08 per week working along side the morning show DJs trying desperately to capture some of Howard Stern’s glory (to no avail) Music business 101 lessons learned (it’s hard to compete with the king).
Became obsessed with the NYC jam scene and saw many incredible moments created by Blues Traveler, Joan Osborne, The Spin Doctors, the Authority, and multiple bands playing The Wetlands .
For four years in college she interned at a Fashion PR firm KCD where she learned that the devil is in the details.
One hell of a time to grow up in New York City. Ariel spent 6 long years at The Dwight School (which later would turn out to be great training ground for participating in the music business) She spent days watching Iann Robinson torment the teachers, and Lizzie Grubman torment the students, and she actually has a 7th grade photo of Damon Dash. This was the eighties – way before The Strokes, and The Hilton Sisters passed through the halls of Dwight. The clothes however were very much the same.
On weekends, no one carded at the door and the live music scene in New York involved The Ramones, a thriving Ska scene, long Sunday afternoons at CBGB’s, and plenty of late nights at The Ritz, The Palladium, Nightingales and The New Music Café. It was a great place to fall in love with live music at the perfect time to do so.