Cyber PR is a boutique online PR firm located in New York that has worked with more than 1,800 clients over 18 years in business. We pride ourselves upon being at the cutting edge of online media, and our consistent track record bears that out.

Ariel Hyatt developed the Cyber PR® platform, allowing engaged behavior in social media to come together with digital PR and online Marketing, maximizing client placement with new media makers.


Ariel didn’t just provide the platform; she made it her mission to educate artists on how to take advantage of the new digital world. Her efforts have been lauded by artists and industry professionals alike. Ariel’s bi-weekly newsletter and YouTube series “SoundAdvice” has attracted over 20,000 subscribers, she has penned over 200 articles to date, and she has published three books on digital PR.Ariel is a recognized thought leader in the digital PR world, and her groundbreaking PR methods – coupled with her vast experience as an esteemed new media educator – enable her to effectively and accessibly initiate her clients into the ever-growing world of digital PR. She has had a university class named in her honor, and has spoken around the world and at a dozen universities and colleges, including: The Clive Davis Institute of Recorded Music at NYU, Belmont, MTSU, and Drexel University.



Ariel’s game-changing work has garnered press in CNN, Wired, Billboard, Hypebot and The Washington Post. Her message is so compelling, that she has been invited to speak at festivals and conferences in twelve countries, including SXSW, CMJ, ASCAP’s I Create Music, The Future of Music, Grammy Camp, The Taxi Road Rally, The New Music Seminar, The 140 Conference and over 60 more. She lives in Brooklyn with her gray tabby Hunter C. Thompson (the C. stands for cat).

– Lorne Behrmann, Copywriter, Cyber PR®

Meet The Team