Ariel’s actionable advice and her ability to turn topics that feel confusing and overwhelming into approachable and conquerable systems make her one of the most in demand speakers in the music business. She travels the world speaking on panels, teaching master classes and leading seminars for artists and music industry professionals.
Since 2009 she has spoken throughout the United States, Australia, and Canada, as well as in The United Kingdom, France, Sweden, Norway, Iceland, Finland, Denmark, and Brazil.
“I saw Ariel at last year’s SXSW, and she was amazing. Dare I say life-changing? Her approach to social networking truly got me re-thinking, and now her advice fuels every single Facebook/Twitter post I make. More than social networks, her whole approach to business in today’s age is crucial for the modern artist/entrepreneur to ‘get’.”
– Ryan Mintz
Ariel regularly designs and presents master classes for conferences, universities and music export offices around the world. Here are the 4 most recent ones she created:
WWW = What Went Wrong?
In this day and age of social media overwhelm, the many artists are franticly Facebooking, Tweeting, and spending more time on social media than ever. Sadly, they are seeing increases in fan base or sales.
This is because a vast majority of artists are focusing their time and energy on the wrong activities online. In this master class, Ariel will look at websites and social media techniques of artists in attendance in real time and then set them on a more productive path instantly.
Do It Yourself Cyber PR®
In this class, Ariel talks about the radically shifted world of PR and educates artists on how and why the old methods don’t work anymore. She shares some of the most important tactics that publicists working in the digital space today are effectively using and shows musicians simple steps to garner their own PR results.
Music Success in Nine Weeks
This overview of the nine steps Ariel outlines in her book and Musicians Road Map e-course link and highlights actionable items from each week including Starting with setting goals and moving through how to create a sales funnel and get paid more for your art.
How To Really Use Facebook and Twitter, Ending the Confusion
From Sydney, Nova Scotia, to Sydney, Australia, Ariel has heard the same basic baffling questions asked about Facebook and Twitter. Just because artists use these two powerful platforms doesn’t mean they use them effectively. This master class goes into the nuts and bolts outlining strategies and techniques that help artists to use them for optimal results.
ARIEL ALSO TEACHES
Goal Setting: Creating Your Dreams
360 Degree Branding for Musicians
Look Lurk Leap: Conquering the Blogosphere
Creating a Laser-Focused Marketing Plan
Increase Your Fan Base and Make More Money
Greeting Guts & Getting: Effective Newsletter Strategies that work
KEYNOTES & PANELS
Ariel participates regularly at both music and social media conferences including SXSW, SXSWi, CMJ, TAXI Road Rally, Canadian Music Week, NAMM, The New Music Seminar, SPOT Festival (Denmark), You Are In Control (Reykjavik), San Francisco Music Tech, ASCAP’s I Create Music EXPO, PRSA (Public Relations Society of America), The Digital Summit, Podcamp, The 140 Character Conference, and at NARAS chapters in both Philadelphia & New York.
COLLEGES & UNIVERSITIES
Ariel started her business when she was 23 years old and has a message to share with young people aspiring to work in the music industry in 2011 and beyond: It is possible.
She has been honored to speak at The Clive Davis Institute of Recorded Music at NYU, Belmont, MTSU, University of Colorado, Drexel University, City College, Fordham, Borough of Manhattan Community College, Cape Breton University, William Paterson University, and Berklee College of Music.
THE MUSICIAN’S ROAD MAP – A 9 WEEK E-COURSE
This 9-week course gives artists and music business professionals an opportunity to learn Ariel’s techniques directly from her and Carla Lynne Hall, co-author of her latest book, marketing expert and musician Musician’s Road Map is delivered on a private website and via teleseminars.
Musician’s Road Map gives participants clear lessons on how to implement best social media and Internet marketing practices for increased PR, fan participation and engagement both online and off.
This course was initially developed with The Icelandic Music Export and has since been taught in Scandinavia, Ireland, Australia and Canada. It is offered several times a year.
“Ariel totally demystifies the enigma that is social media. I was firmly in the “It scares me and I’ve got nothing interesting to say” camp until I went to her class at the TAXI Road Rally… Her “Musician’s Social Media Pyramid” clearly lays out not only how to post varied content that would be compelling, but also in a way that doesn’t scare off your followers. As a result I am now not afraid to spend time on this and can do it in an efficient way. I’m finally beginning to have fun with this!”
- The Land of Deborah, Singer/Songwriter/Composer