Austin Music Foundation and Martin Atkins present Party:Smart @ SXSW

WHO: Austin Music Foundation (AMF) is a nonprofit organization that provides educational programs and career development resources to musicians. The mission is to strengthen and connect the local music community through innovative programs that empower musicians and fuel Austin’s creative economy. Visit for more info.

WHAT: Austin Music Foundation presents PARTY:SMART featuring Martin Atkins with special guests Ariel Hyatt of Ariel Publicity and Charlie Cheney of Indie Band Manager. These three indie music luminaries will share tips, secrets, and strategies to help bands more creatively and effectively promote themselves in today’s DIY music business climate.

Local musicians and industry pros as well as SXSW attendees from far and wide will meet for a pre-conference party and educational event with our special guests designed to facilitate relationships and “get the party started” on the eve of SXSW.

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Come Party with our Cyber PR artists at SXSW!

We’ve got some great artists performing at SXSW. Stop by a show and have a drink with them!
All of the artists will be available for interviews as well while at SXSW please email Christina Duren [] to schedule an interview.

Strait Laces
Punk, Rock

Tuesday, March 16 Bruised Fruit Party @ Bull McCabes (714 Red River) – TBA
Wednesday March 17 Belfast Rocks Showcase @ Latitude 30 (512 San Jacinto Boulevard) – 12.30pm
Wednesday, March 17 Music Tech Mashup @ Rusty Spurs Saloon (405 E 7th Street) – 4pm
Thursday, March 18 Music Gorilla Party @ Treasure Island (413 East 6th Street) – 3pm
Friday, March 19 Music From Ireland Breakfast Party @ BD Rileys (204 East 6th Street) – 2.30pm
Friday, March 19  Official SXSW Showcase @ Wave – 8pm
Saturday, March 20  Irish Party @ Fado (214 West 4th Street) -1pm
Saturday, March 20 Party @ Lovey’s Loot – 7pm
Saturday, March 20 Closing Party @ Blu Lounge (360 Nueces Street) – 12am

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Review of Ariel Hyatt’s Music Success in Nine Weeks by Carla Lynne Hall – Know The Music Biz

Originally posted here:

Carla Lynne Hall is a singer, guitarist, and music marketing consultant based in New York City. Her mission is to make music, and share her knowledge with other musicians. As a singer/songwriter, her musical style has been described as “Norah Jones meets Sade for tea on their way to visit The Beatles”. For almost twenty years, she has toured the globe as a singer/songwriter, and professional vocalist.

Carla has has spent a number of years behind the scenes in the music industry, in music publishing, management, publicity, and radio promotion. She is the author of The DIY Guide to the Music Biz and Twitter for Musicians. Carla also writes a monthly newsletter, The Soulflower .

To be an indie musician requires an entrepreneurial mindset, and the latest edition of Ariel Hyatt’s Music Success in Nine Weeks promises to “supercharge your PR, build your fanbase and earn more money”. As that may sound like a fabulous claim, many indie musicians may wonder if the book can live up to its promise.

In my own career as an indie musician, I have learned to be mindful of my business goals. To stay on the top of my game, I read A LOT of books on the music business. While some music biz books are filled with contract mumbo jumbo that require translation, others are total fluff, offering pie-in-the-sky promises that don’t show the reader how to get results. Thankfully, Hyatt’s Music Success in Nine Weeks teaches actual strategies that can be put into use immediately.

As the founder of Ariel Publicity & Cyber PR, Ms. Hyatt could easily have written a thinly-veiled promotion piece for her music publicity services. Instead, her book is an easy-to follow nine-week program that teaches musicians how to promote themselves, without any self-promotion hype.

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Review – Rosebud Book Reviews

Music Success in Nine Weeks -  a Book Review by John Lehman

  • Paperback: 152 pages
  • Publisher: Ariel Publicity; First edition (June 20, 2008)
  • Price: $34.99
  • ISBN-10: 0981633102
  • ISBN-13: 978-0981633107
  • Product Dimensions: 8.3 x 5.5 x 0.4 inches
  • Click here to buy here from amazon:
  • This is an expensive, little manual that may be worth its weight in gold many times over for the right person. But that last provision is a critical one. I have had years in sales, marketing and public relations and can tell you that everything you need to launch a successful venture (whether that’s in music or something else) is not only here but in a clear, concise, viable form that would be easy to implement—from the elevator pitch to optimizing your web site to grad-school in the use of social media. There is great networking advice and how-to’s on formatting a press release and/or choosing a publicist.

    This book’s list of resources sent me to its Internet, and I am grateful for the straight dope on how to use the technical tools now out there. Too often our myopic friends at Face Book, MySpace, Twitter and YouTube assume we already know what we need to know. If time is money Music Success can save you a bundle. And the wisdom is solid: (from the section on networking) “The biggest goal of networking is: be Memorable. How do you do that? Simple: The more that they talk, the more memorable you are.”

    But here’s the catch. Most people I’ve dealt with believe their product or service will, given the right opportunity, sell itself. Nothing sells itself. But having that correct orientation doesn’t come easily. That’s what I mean by the “right person.” We are ego driven and blind to what works for others, so caught up in personality we don’t realize (or appreciate) what it takes to cut through the clutter. Ariel Hyatt is right in starting with a chapter on “Getting Mentally Prepared,” but I just bet many impatient readers will skip over what it says. My advice, read that chapter in the bookstore and if you do what it says, go back and buy the book—you’ve passed the test. If you don’t, well as they say in show-biz, “Don’t give up your day job.”

    What I would have added are concrete examples of how a musician or group actually do their pitch, have an ideal web site and/or use social media to build a fan base. I understand what the author is asking us to do but it would be much more compelling if I could experience it through what someone else has already done successfully. But I love the fill in the blanks tasks: “Ideas for getting your funnel filled, “What is the most interesting thing about you/your band as a story?” or “Start with blogs that you like and then list and check out 50 other blogs they link to.”

    Now if only I could sing or play an instrument.

    -       John Lehman,

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    Review – Midwest Book Review

    Originally posted here:

    Music Success in Nine Weeks: A Step-By-Step Guide on How to Use Social Media & Online Tactics to Supercharge Your PR, Build Your Fan Base, and Earn More Money (second edition)

    Ariel Hyatt
    Ariel Publicity

    Artist Relations and Booking

    389 12 th Street, Brookly NY 11215

    ISBN-10: 0981633102

    ISBN-13: 978-0981633107

    $34.99 as PDF download or paperback

    152 pages

    June 20, 2008

    Seasoned publicist Ariel Hyatt has created a much-needed business course for musicians. Her new book, Music Success in Nine Weeks: A Step-By-Step Guide on How to Use Social Media & Online Tactics to Supercharge Your PR, Build Your Fan Base, and Earn More Money (second edition), is destined to become the musician’s marketing bible.

    The book has nine chapters—one for each week you work the program– and a big two-part bonus chapter. Included also are a music business dictionary and a list of 20 essential websites for musicians. The first chapter deals with setting goals, which any business person needs to do. There is a lot here that the musician will need to work through—if he or she hasn’t already done some of this work. These goals cover every aspect of the music business starting with lifetime goals and then breaking them down into workable one year goals. The book encourages breaking these goals down into targets and tasks over a month, a week, and daily to further the yearly and lifetime goals.

    This detail set the tone for the rest of the book. Without goals, you can’t steer a career or a business. This crucial chapter actually could have been made into a whole book—and there are plenty out there about critical goal setting. But I think Ariel was wise to just offer a framework for goal setting that would allow readers to get on with the tasks necessary to make those goals happen, instead of being bogged down into the anal minutia that goal setting can often get mired in.

    The next step was creating an elevator pitch. This was an odd term to use in this situation because it’s usually reserved to book or other media pitching. I would have called this a tag line or artist blurb. But the concept is similar and essential to creating a brand and making an artist stand out. It’s rather like a slogan ad writers use. Ariel walks you through this critical step and offers a video example. She also gives you ideas about how and where to place your brand.

    And the great ideas just keep coming. Music Success in Nine Weeks shows you how to use your website to reach more fans, how to use social media (Facebook, Twitter, YouTube, etc.) and even podcasts to get your brand out there, how to use a blog to get reviews and create a buzz about your work, how to use newsletters and surveys, how to build a mailing list, how to network, and how to keep it all going. The big bonus chapter shows you how to do some traditional PR, such as writing a catchy press release and what to do with it and how to be your own publicist or choose a professional.

    The price may seem excessive for an ebook or even a paperback, but it comes with a bonus–a lifetime membership and access to Ariel’s online Mastermind Forum, which offers support from Ariel herself and industry veterans who have used the program. Their guidance can help the novice through the steps and answer any questions that come up. Also, Ariel directs readers to a number of videos and other online aids to help them with specific parts of the course.

    Though Music Success in Nine Weeks was written with musicians in mind, it is perfect for other creative artists and small businesses. It is comprehensive and covers everything you need to known about marketing. And, most importantly, the information is written in a clear fashion as if Ariel were sitting across from a desk (or a computer) and showing you what you needed to do.

    As a freelance journalist and novelist, I found the information essential to my own business and extremely helpful in forming my own brand and promoting my books. Music Success in Nine Weeks is a resource I will use again and again as I grow in my creative life. Thank you, Ariel!

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    Review: Music Success in Nine Weeks by Ariel Hyatt – Jason Shadrick

    Originally posted here:


    Music Success in Nine Weeks is a book that tells you exactly what is found inside.  Author Ariel Hyatt is a music publicist who specializes in developing an online presence for independent artists.

    First, let me tell you what this book isn’t.  This book isn’t a collection of case studies of artists who were in the right place at the right time. Nor is this book a way to make your music better.  This book gives you the tools and strategies to use the Internet to make you a more successful independent musician.

    I love how this book is organized. Each chapter covers a list of tasks that you are to accomplish over the course of a week.  Topics such as developing your pitch, understand Web 2.0 tools and getting into blogging are covered.  Along with those tasks, Ariel gives you worksheets, quick tips and assignments to make sure you keep on the ball as you are developing. This is an EXTREMELY practical guide (something I wish more books strived to be) and anyone who picks this book up will find something useful immediately.

    The best part of the advice Ariel gives is that it applies to more than just musicians. If you are a freelancer of any kind, these exercises and methods will work just as well for you. I found a few ideas that I am going to put to use with this blog.

    Essentially, this is one of the best books of it’s kind around.  Ariel is great at what she does and this is a handy DIY version of her more expansive CyberPR Campaigns.

    Make sure to check out Ariel and everything she does at

    Disclosure: Ariel is a good friend and she sent me a free copy of this book for review purposes. She is great at what she does and you should take a serious look at this book if you want to spread your gospel.

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