Music industry professors team with social media strategist Ariel Hyatt for new book Teacher’s Guide to Cyber PR® For Musicians
Renowned music industry professors Charlie Dahan and Richard Meitin have collaborated on a systematic classroom guide that simplifies social media for students of all levels. Through exploring the innovative approaches in digital PR insider Ariel Hyatt’s book Cyber PR® for Musicians, Dahan and Meitin have written a text that enables instructors to turn newbies into pros in one semester.
”Charlie Dahan and Richard Meitin are well-suited to guide how educators should teach digital PR. Between the two of them there is vast experience throughout the music industry and in teaching environments, and they have taken Ariel Hyatt’s concepts and aptly brought them into this Teacher’s Guide for Cyber PR® courses.”
Jeffrey Rabhan – Chair of the Clive Davis Institute of Recorded Music at NYU’s Tisch School of the Arts.
Teachers Guide to Cyber PR For Musicians includes:
• Step by step guide to Hyatt’s “Social Media House” principles
• Thoughtfully organized chapters that correspond to the student’s text, Cyber PR® for Musicians
• Quizzes, group assignments, and questions for discussion based on each chapter’s main theme
• An invitation for all students to take Hyatts official Cyber PR certification Exam
• Suggested reading list and course syllabus
”The experience I gained in Cyber PR® has been awesome. Before this class, I had no idea about social media in the real world as a marketing tool. Now I have gained experience working as a social media consultant for a talented professional musician. Using what I have learned, I was able to increase his online activity and fan interaction by over 80 percent in just a couple of months!”
Ronia Gramer, Student Richard Meitin’s Class/ social media consultant
About The Authors
Charlie B. Dahan of Middle Tennessee State University spent seven years as the A&R Director at Shanachie Records. He has produced or been a part of the production of over 100 commercially released albums, including two by the Skatalites, both of which received Grammy nominations. He is an experienced booking agent having worked with The Roots Agency for seven years and currently serves in a marketing consultant capacity. He blogs about Fan Funding projects at www.kicksupport.com, and is an active commenter on all things music industry related on twitter @indielabelnews. He received his Bachelor’s degree in History from The University of North Carolina at Chapel Hill and Masters Degree in Music from Purchase College.
A. Richard Meitin is the Director of the Music Industry Program at Minnesota State University, Mankato. He has degrees in music and law from the University of Miami (FL). He was a founding partner in two music production companies and facilities in NYC. In addition to being the executive partner, he created many award-winning compositions and productions with, among others, Mark Cohn, Raul Midon, the Pointer Sisters, Billy Joel, the Miami Sound Machine, the London Symphony, Richie Havens, and Bill Cosby. His clients included Sony, Motown, CBS, NBC, and VH1/MTV. Rich was also a music supervisor for Lintas:New York, a billion dollar ad agency, where he created work for 23 category-leading national and international brands, including Coke, IBM, MasterCard, Cover Girl, Citibank, and Heineken. He has won a variety of national and international awards for his work.
Ariel Hyatt Besides being the founder of a successful PR firm — Ariel is an international speaker, educator, and author of three books on social media and marketing for artists. Her game-changing work has been lauded by industry professionals and highly established media outlets alike, garnering her press in Oprah, CNN, Wired, Billboard, Hypebot and The Washington Post. Middle Tennessee State University is currently offering 3 classes – 2 intermediate and one advanced a master class based on her innovative PR principles. She will give a keynote speech at The Berklee College of Music during a two-day master class called “Business Of Music” on June 15th and June 16th. During this time, Berklee will also be sponsoring a Cyber PR for Musicians book-signing event at their campus bookstore.
Cyber PR® Certification Exam
One of the most exciting parts of creating The Cyber PR® courses at MTSU was being able to offer a tangible asset that the students could take away from their experiences learning from us. Charlie Dahan and I are both “TopSpin Certified” and we thought that TopSpin’s idea of creating a certification process is cutting edge for a fractured music business, where there really are no marketing standards. It is very useful for artists, managers or labels looking for agencies who understand how to execute using TopSpin’s toolsuite. Therefore agencies who could tout that they were “TopSpin Certified” added cache to their offerings. The Cyber PR® Certification Exam is intended to do the same thing: Create a standard that potential employers can understand and give the student marketing practitioner a real leg up and a fabulous asset to add to their resumes. A Cyber PR® Certification says: I understand the new rules of marketing, PR, social media and Two-Way engagement and their importance when promoting artists. It was our wish that the students would opt to take this certification – and
many of them have. Our TopSpin students have gone on to land full time jobs in the business and many of them say it was the Cyber PR® Class and the real world experience that helped to get them to understand the “Full Picture” using tools they used every day in the “real world” and with real artists not just hypothetical case studies. Both Charlie and I are thrilled that the result yielded full time jobs. If you are interested in administering the Cyber PR® Certification Exam please contact me directly. I would be thrilled and honored to arrange it.
‘‘Cyber PR® is vital for students who are looking to complete in our current world of digital marketing. The class helped me personally to begin viewing social platforms as a resourse for connecting artists directly to their fans. As a member of The Collective – Nashville’s management team, I work with digital media every single day and I can definitely attribute the beggining of my education in that field to the Cyber PR® Method.”
Rachel Cunningham, former MTSU student and officially Cyber PR certified
Cyber PR® Best Practices Case Study – The Dove Awards
This report is a product of the Spring 2012 Advanced Cyber PR® course, which contained twelve experienced marketing students. These students were tasked with designing, analyzing and implementing Cyber PR® strategies for The Gospel Music Association’s Dove Awards on April 19, 2012.
Click here to download the PDF case study from the Dove Awards