Social Media Pyramid 2013
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YOUR SOCIAL MEDIA FOOD PYRAMID

This is an oldie, but a goodie! With social media growing at such a rapid pace, we decided it was a good idea to revisit my social media food pyramid and update it for 2013.

So…

Here’s Your Social Media Food Pyramid

It happens to me all of the time when I teach artists social media.The face goes blank, the frustration begins to settle in and then the artist says it:

“I just don’t have anything interesting to say.”

REALLY?

I’m shocked by this every time.  You are an artist; you do things we mere mortals are totally enamored by: you PLAY MUSIC, you write songs, you perform them in public!

So PUHLEEASE, do not tell me you have nothing interesting to say. I ain’t buying it.

All you are missing is a System for Social Media Success.

Luckily, unlike sheer god-given musical talent, social media is a learnable skill.

The inspiration for this hit me while I was teaching my system to a client in my kitchen…

THE FOOD PYRAMID!

Now, I’ve been told they don’t actually teach this in school anymore… but for those of you old enough to remember, do you remember that chart they brought out when we were in 2nd grade to show us how to eat well-rounded meals? I have re-tooled it for you so you can now participate on Social Media healthily! And you won’t even have to think about it – just follow along…

You wouldn’t eat only bagels all of the time.  They are a treat once in awhile, but they are not healthy to eat every day – and a diet of only bagels would be boring!

Most artists are only serving their audiences bagels all of the time. Plain bagels. Over an over again.

Uninteresting.

We want a burger, or a giant green healthy salad, we want some candy.

We want the protein but you keep serving bagels, bagels, bagels!

These are five things that when used in concert with one another can help you ratchet up your social media effectively and manage it easily.

Use these as a guide to mix and match them to suit your comfort level (just like your diet, eat what feels right for you)

GROUP 1. DIRECT ENGAGEMENT

Like: BREAD, CEREAL, RICE & PASTA
Servings (Recommended Frequency): 3 – 4 out of every 10 posts

Make sure you’re in a two-way conversation with people consistently

Facebook: See something interesting on a fan, friend or band’s Facebook pages? Don’t just “like” it, write a true comment about it and get more involved.

Twitter: Send messages to people or mention you are with them by using the @ sign and their username (For Example: I’m @CyberPR). Retweet (RT) comments you like by others.

Blog Reading: Create a Google Profile and join communities of blog readers. Leave comments on blogs you like. Google Profiles are now attached to your Google+ account so make sure you get set up with a Google+ account as well!

Tumblr: Tumblr is a simple to use blogging platform that will allow you to comment on and re-blog others’ links, quotes, videos and songs with a click of a button.

Youtube: Bonus! Make custom video comments or greetings with a smartphone; post them as comments or contributions. Subscribe to other people’s channels, and comment on their videos. A brand new service called Viddy which allows you to capture quick, 15 second videos that can be posted to Facebook or Twitter. Jason wrote a Musician’s Arsenal Guide to Viddy that will better explain how it works.

Foursquare: Create fun spots that relate to your band/ music and check in, interact with others when you are out and about. Of course, Facebook now has Facebook Places which functions quite similarly, though it doesn’t have nearly as much functionality in terms of making lists and engaging as it’s own stand alone platform.

GROUP 2: SHINE A LIGHT ON OTHERS

Like: FRUITS & VEGETABLES
Servings (Recommended Frequency): 3 out of every 10 posts

All the best social media users know this and use it well. This takes all of the attention off of you and puts it onto others, and people will appreciate your kindness because you are recognizing them in front of new potential fans and followers and therefore helping them get known.

Quote people you like by sharing their profiles and videos on Facebook and re-post on your blog.  Link to articles and interesting things that catch your attention such as videos, photos etc.

#FF (Follow Friday), #MM (Music Monday) and RT’ing on Twitter –
Reprint pieces of things that they’ve written, or link to music players. Review albums – talk about why and how those albums influenced you
by using http://www.bit.ly to track the effectiveness and to shorten your tweets.

GROUP 3. CURATE CONTENT

Like: MEAT, POULTRY, FISH, BEANS, EGGS
Servings (Recommended Frequency): 2 – 3 out of every 10 posts

Content may be king but content curation is queen!

The best part is you can set up an RSS reader to pull interesting content for you so you don’t have to come up with anything brilliant – just select what you like and share it. And if it’s interesting to you it’s probably interesting to your community

Ask yourself: How do I spend time online?  What do I read? Are there sites I visit daily?  Add them to the RSS reader (here is a brilliant Commoncraft video that will teach you how to set one up. Then all you have to do is grab the content you like and share (remember to always give credit where credit is due).

Music: Use Spotify to share songs, albums and playlists on Facebook.

Recipes: Post links to foods you like from Epicurious or TheFoodNetwork

Media: Post book reviews, music reviews or film reviews

Blogs: News, politics, celebrity gossip, parenting, fashion, art, sports – all make good topics for people to connect around

GROUP 4.  A PICTURE SAYS 1,000 WORDS

Like: MILK, CHEESE & YOGURT
Servings (Recommended Frequency): 2 out of every 10 posts

Visuals are extremely effective. And they mix up your strategy nicely.

Take photos using your mobile and post them to Facebook and Twitter. If you have an iPhone, the best way to do this is using the Instagram app.

I love Twitpic & YFrog because they are so easy to use and create instant Twitter integration.

Pinterst in a wonderful way to share photos of anything you are passionate about, and create some boards for your music and your merch too.

Post videos on your custom Youtube channel, embed them on your blog and link them to your Twitter. They don’t even have to be videos that you necessarily make on your own. They can be videos of artists you sound like or play with, videos that make you laugh, or subjects that are thematic to your music and important to you like a charity.

GROUP 5. SHINING A LIGHT ON YOURSELF (AKA SELF PROMOTION)

Like: FATS OILS & SWEETS (Use Sparingly!)
Servings (Recommended Frequency): 1 out of every 10 posts

Of course these are OK to do once in a while, not in an over-hypey, annoying way.  Just like treating yourself to a great pastry or some fries: its OK – but not too often!

It is after all, vital to tell people if you have an album coming out, a new track, a show, or anything that’s newsworthy, noteworthy, and important for your fans and followers to know about.

Don’t forget about your specific calls to actions or these won’t be fruitful.

So – Choose from Groups 1-5 and mix it up and soon you will be fully engaging people easily and naturally, without thinking. Just like eating!

30 Responses to “Ariel Hyatt's Social Media Food Pyramid”

  1. chantillysongs

    ha, this is so cute! and true, too.

    Reply
  2. Clive Swersky

    I love it, Ariel. Absolutely BRILLIANT!

    Reply
  3. Mama's Dls

    Hey Ariel, this is a fantastic analogy!

    Rock Hard! Rock Sexy!
    TheDeacon@MamasDirtyLilSecret.com

    Reply
  4. Mama's Dls

    Hey Ariel, this is a fantastic analogy!

    Rock Hard! Rock Sexy!
    TheDeacon@MamasDirtyLilSecret.com

    Reply
  5. Paul Beaudry

    This is awesome! Thanks again on top of all the other stuff you are doing.

    Reply
  6. Diana Yampolsky

    Thank you for the social media food pyramid, Ariel. I’ve been trying to keep up with all the different sites and accounts I’ve created during the blog challenge and find it a bit cumbersome at times. This really helps keep the amount of attention to different platforms in perspective and makes me feel MUCH more manageable. Kudos! (will this be going in the next edition of Music Success in Nine Weeks?)

    Meghan Morrison
    http://www.meghanmorrison.com
    twitter.com/megsmorrison

    Reply
  7. Diana Yampolsky

    Thank you for the social media food pyramid, Ariel. I’ve been trying to keep up with all the different sites and accounts I’ve created during the blog challenge and find it a bit cumbersome at times. This really helps keep the amount of attention to different platforms in perspective and makes me feel MUCH more manageable. Kudos! (will this be going in the next edition of Music Success in Nine Weeks?)

    Meghan Morrison
    http://www.meghanmorrison.com
    twitter.com/megsmorrison

    Reply
  8. Mark Gresham

    Very clever and useful subsuming of the food pyramid! Note that the “food pyramid” has only been around since 1992; before that it was the “four food groups” (beginning in 1956) The first such food guide was published in 1916, aimed at nutrition for children. So I fully expect this “social media” pyramid to change over time with social media itself–it's only natural.

    Reply
  9. Bob Page

    This is great Ariel…almost as good as you brussel sprouts receipe.

    Reply
  10. Patrick

    Nice job here Ariel. Thanks again for the valuable advice. You make social media an intriguing and satisfying challange. You have created a method to achieve balance in self promotion by focusing on estabishing and maintaining relationships. Cheers once again. http://www.patrickmolloy.ca

    Reply
  11. Patrick

    Nice job here Ariel. Thanks again for the valuable advice. You make social media an intriguing and satisfying challange. You have created a method to achieve balance in self promotion by focusing on estabishing and maintaining relationships. Cheers once again. http://www.patrickmolloy.ca

    Reply
  12. Gwmusic1

    This is very good Ariel, thank you.

    I have a quandary. With two little kids on the go, I have very little time to spend doing the above. I'd rather spend it with them, teaching, actually getting and doing gigs. How does one find time?

    And what is the best way to get your own website cheaply?

    Thanks again. Geoffrey

    Reply
  13. Gwmusic1

    This is very good Ariel, thank you.

    I have a quandary. With two little kids on the go, I have very little time to spend doing the above. I'd rather spend it with them, teaching, actually getting and doing gigs. How does one find time?

    And what is the best way to get your own website cheaply?

    Thanks again. Geoffrey

    Reply
  14. Gwmusic1

    This is very good Ariel, thank you.

    I have a quandary. With two little kids on the go, I have very little time to spend doing the above. I'd rather spend it with them, teaching, actually getting and doing gigs. How does one find time?

    And what is the best way to get your own website cheaply?

    Thanks again. Geoffrey

    Reply
  15. Gwmusic1

    This is very good Ariel, thank you.

    I have a quandary. With two little kids on the go, I have very little time to spend doing the above. I'd rather spend it with them, teaching, actually getting and doing gigs. How does one find time?

    And what is the best way to get your own website cheaply?

    Thanks again. Geoffrey

    Reply
  16. Gwmusic1

    This is very good Ariel, thank you.

    I have a quandary. With two little kids on the go, I have very little time to spend doing the above. I'd rather spend it with them, teaching, actually getting and doing gigs. How does one find time?

    And what is the best way to get your own website cheaply?

    Thanks again. Geoffrey

    Reply
  17. Gwmusic1

    This is very good Ariel, thank you.

    I have a quandary. With two little kids on the go, I have very little time to spend doing the above. I'd rather spend it with them, teaching, actually getting and doing gigs. How does one find time?

    And what is the best way to get your own website cheaply?

    Thanks again. Geoffrey

    Reply
  18. MeredithBlis Sincoff

    Thanks Ariel, Great way to look at balancing activities on Social Media – Good Metaphor 🙂

    Reply
  19. Robin Yukiko

    But I *love* bagels…
    Great stuff Ariel! You are quite the media *roll* model!

    Reply
  20. Social Pretender

    Awesome and helpful advice Ariel! Makes it so much easier and a big time saver! Keep it up!
    /Niklas
    – Social Pretender

    Reply
  21. Atul Rana

    I have a mantra for this type of thing:

    “If you are interested in others, others will be interested in you”

    The social media tools will come and go but this is the one fundamental thing artists (and people) need to be aware of, because not being interested in others and hoping that others will be interested in what you do (baring your soul to the world via your music)…is plain selfish!

    Reply
  22. Astrum Lux Lucis

    Nice article! I like how you used the food pyramid chart, very clever. Yeah, biggest take away, make it about others, be genuinely interested in others. This is sound advice for the entire human race. m/

    Reply
  23. Juan

    Great Job! This is going to be a powerful tool. Much Success in all you do!

    Reply
  24. CyberPR

    Geoffrey….

    Quandry indeed! As You know: There is a season for EVERYTHING! And the best wordpress site for cheap is at Nimbit.com 🙂

    Reply
  25. CyberPR

    🙂 Apple Pie Recipe coming Soon! (now that's the BEST)

    Reply
  26. pauldofficial

    Good enough to eat Ariel.

    Reply
  27. Sean Wright

    I love the visual!!!! Makes me want to go and explore the ones I haven't yet! Thanks for sharing Ariel.

    Reply
  28. nocowgirl

    Agreed. No matter what the next fad in socializing happens to be, human nature still prevails. There's some good dating advice in there, too! Don't just talk about yourself…blah blah blah.

    Reply
  29. Jen Mathews

    LOVE it! Thanks for sharing!

    Reply
  30. William Lindkvist

    Ariel, I got to say.. you are my new IDOL! I’ve been reading your blog for like 3 hours now and I have to move on to other things.. but your blog is just so addicting that I can’t move anywhere else.. thanks for sharing this with us! (If there is some error on my writing or english expression, forgive me.. that’s because I’m brazilian and I’m still learning English) THANKS A LOT!

    Reply

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