Cyber PR’s Social Media Pyramid

It’s no longer a question whether or not social media is here to stay, but it STILL after all these years confounds so many of us.  When I’m teaching clients best social media practices or speaking about it, I find the same scenario plays out almost every time.  Faces go pale, frustration begins to well up, and then the next words are, “I just don’t have anything interesting to say.”

If you’re an entrepreneur or an artist, of course you have something very important to share. 

All you are missing is a system for your social media posting.  I have created an Infographic to help you ratchet up your social media and manage it easily.  

There are five kinds of activity that you need to understand

 Feel free to mix and match within these groups in order to suit your comfort level.

Group #1: Group Engagement

Like: BREAD, CEREAL, RICE & PASTA

Servings (Recommended Frequency): 3 – 4 out of every 10 posts

Make sure you’re in a two-way conversation with people consistently.  Here are a few ways to do so:

  •  Facebook: See something interesting on a fan, friend, or group’s Facebook page? Don’t just “like” it: write a   true comment about it and get more involved.
  • Twitter: Send messages to people or mention you are with them by using the @ sign and their username (For example: I’m @CyberPR).  Retweet (RT) tweets you like by others.
  •  Instagram: Like and comment on others’ photos!
  •  Blogs: Read and share great posts on your socials and leave comments!
  •  YouTube: Make custom video comments or greetings with a smartphone; post them as comments or contributions.  Subscribe to other people’s channels, and comment on their videos.

Group #2: Shine a Light on Others

Like: FRUITS & VEGETABLES

Servings (Recommended Frequency): 3 out of every 10 posts

All the best social media users know this, and use it well.  This takes all of the attention off of you and puts it onto others, and people will appreciate your kindness because you are recognizing them in front of new potential fans and followers, and therefore, helping them get visibility. Don’t forget to tag everyone you shine a light on so they can see.

  • Facebook: Quote people you like by sharing their profiles and videos on Facebook and share (re-post) on your page.  Also link to articles and interesting things that catch your attention, share videos by people in your tribe that inspire you 
  • Twitter: Use hashtags, @’s and RT on Twitter —  talk about why, and how particular tweets influenced or touched you.
  • Instagram: Regram others and add a comment about why.
  •  YouTube: Curate lists of videos you like created by others

Group #3: Curate Content

Like: MEAT, POULTRY, FISH, BEANS, EGGS

Servings (Recommended Frequency): 2 – 3 out of every 10 posts

Set up a RSS reader to pull interesting content for you so you don’t have to come up with anything brilliant.  Also, curate lists on Twitter so you can pick out the good stuff easily select what you like, and share.  If it’s interesting to you, it’s probably interesting to your crowd.

Ask yourself: How do I spend my time online?  What do I read?  Are there sites I visit daily?  What makes me inspired?  What makes me laugh? Then simply add them to your RSS reader.

Some great items to share are breaking news, reviews, in-depth discussions and commentary on topics of interest to your crowd, fun factoids, and so on.  Blogs are a great resource for curated content: politics, celebrity gossip, parenting, music, fashion, art, and sports all make good topics for people to connect around.

Group #4: Images and Visuals

Like: MILK, CHEESE & YOGURT

Servings (Recommended Frequency): 2 out of every 10 posts

Visuals are extremely effective, and they are a great way to “mix up” your social media strategy.

  • Facebook and Instagram: Take photos using your mobile and post them to Facebook and Instagram.  If you have an iPhone, the best way to do this is with the Instagram app.
  • Twitter: Mix up your Tweets with photos & videos they go straight into your feed and they get stored on your homepage bonus!
  • Instagram: Visualize your blog posts and share.
  • Pinterest: This is a wonderful way to share photos of anything you are passionate about, and create boards for your own content and anything you sell.
  • YouTube: Post videos on your YouTube channel, embed them and post across socials too!  They don’t even have to be videos that you make on your own.  They can be videos that make you laugh, or subjects that are thematic to your niche.

Group #5: Self-Promotion (Use Sparingly!)

Like: FATS, OILS & SWEETS 

Servings (Recommended Frequency): 1 out of every 10 posts

Of course, you should post self-promotional content once in awhile, but not in an over-hype-y, annoying way.  It is, after all, vital to tell people if you have a program, project or product coming out, or anything that’s newsworthy or noteworthy for your crowd to know about.  That being said, don’t forget about your specific Calls To Action, or these won’t be fruitful.

Mix up these five activities and soon you will be fully engaging people easily and naturally, and your crowd will grow organically in size — and loyalty too.  

 

Come Take Social Media Tune-Up

Feel like you need a little more hand-holding to get your social media up to speed?

I have created an 11-part course that will walk you through EXACTLY what to do on each platform and show you how to optimize and tweak each one as well as provide more coaching on how to attract more followers and fans to each platform.

 

All you need to do to get in is purchase my newest book CROWDSTART and I will add you to my course:



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27 Responses to “Ariel Hyatt’s Social Media Food Pyramid”

  1. chantillysongs

    ha, this is so cute! and true, too.

    Reply
  2. Clive Swersky

    I love it, Ariel. Absolutely BRILLIANT!

    Reply
  3. Mama's Dls

    Hey Ariel, this is a fantastic analogy!

    Rock Hard! Rock Sexy!
    [email protected]

    Reply
  4. Mama's Dls

    Hey Ariel, this is a fantastic analogy!

    Rock Hard! Rock Sexy!
    [email protected]

    Reply
  5. Paul Beaudry

    This is awesome! Thanks again on top of all the other stuff you are doing.

    Reply
  6. Diana Yampolsky

    Thank you for the social media food pyramid, Ariel. I’ve been trying to keep up with all the different sites and accounts I’ve created during the blog challenge and find it a bit cumbersome at times. This really helps keep the amount of attention to different platforms in perspective and makes me feel MUCH more manageable. Kudos! (will this be going in the next edition of Music Success in Nine Weeks?)

    Meghan Morrison
    http://www.meghanmorrison.com
    twitter.com/megsmorrison

    Reply
  7. Diana Yampolsky

    Thank you for the social media food pyramid, Ariel. I’ve been trying to keep up with all the different sites and accounts I’ve created during the blog challenge and find it a bit cumbersome at times. This really helps keep the amount of attention to different platforms in perspective and makes me feel MUCH more manageable. Kudos! (will this be going in the next edition of Music Success in Nine Weeks?)

    Meghan Morrison
    http://www.meghanmorrison.com
    twitter.com/megsmorrison

    Reply
  8. Mark Gresham

    Very clever and useful subsuming of the food pyramid! Note that the “food pyramid” has only been around since 1992; before that it was the “four food groups” (beginning in 1956) The first such food guide was published in 1916, aimed at nutrition for children. So I fully expect this “social media” pyramid to change over time with social media itself–it's only natural.

    Reply
  9. Bob Page

    This is great Ariel…almost as good as you brussel sprouts receipe.

    Reply
  10. Patrick

    Nice job here Ariel. Thanks again for the valuable advice. You make social media an intriguing and satisfying challange. You have created a method to achieve balance in self promotion by focusing on estabishing and maintaining relationships. Cheers once again. http://www.patrickmolloy.ca

    Reply
  11. Gwmusic1

    This is very good Ariel, thank you.

    I have a quandary. With two little kids on the go, I have very little time to spend doing the above. I'd rather spend it with them, teaching, actually getting and doing gigs. How does one find time?

    And what is the best way to get your own website cheaply?

    Thanks again. Geoffrey

    Reply
  12. MeredithBlis Sincoff

    Thanks Ariel, Great way to look at balancing activities on Social Media – Good Metaphor 🙂

    Reply
  13. Robin Yukiko

    But I *love* bagels…
    Great stuff Ariel! You are quite the media *roll* model!

    Reply
  14. Social Pretender

    Awesome and helpful advice Ariel! Makes it so much easier and a big time saver! Keep it up!
    /Niklas
    – Social Pretender

    Reply
  15. Atul Rana

    I have a mantra for this type of thing:

    “If you are interested in others, others will be interested in you”

    The social media tools will come and go but this is the one fundamental thing artists (and people) need to be aware of, because not being interested in others and hoping that others will be interested in what you do (baring your soul to the world via your music)…is plain selfish!

    Reply
  16. Astrum Lux Lucis

    Nice article! I like how you used the food pyramid chart, very clever. Yeah, biggest take away, make it about others, be genuinely interested in others. This is sound advice for the entire human race. m/

    Reply
  17. Juan

    Great Job! This is going to be a powerful tool. Much Success in all you do!

    Reply
  18. CyberPR

    Geoffrey….

    Quandry indeed! As You know: There is a season for EVERYTHING! And the best wordpress site for cheap is at Nimbit.com 🙂

    Reply
  19. CyberPR

    🙂 Apple Pie Recipe coming Soon! (now that's the BEST)

    Reply
  20. pauldofficial

    Good enough to eat Ariel.

    Reply
  21. Sean Wright

    I love the visual!!!! Makes me want to go and explore the ones I haven't yet! Thanks for sharing Ariel.

    Reply
  22. nocowgirl

    Agreed. No matter what the next fad in socializing happens to be, human nature still prevails. There's some good dating advice in there, too! Don't just talk about yourself…blah blah blah.

    Reply
  23. Jen Mathews

    LOVE it! Thanks for sharing!

    Reply
  24. William Lindkvist

    Ariel, I got to say.. you are my new IDOL! I’ve been reading your blog for like 3 hours now and I have to move on to other things.. but your blog is just so addicting that I can’t move anywhere else.. thanks for sharing this with us! (If there is some error on my writing or english expression, forgive me.. that’s because I’m brazilian and I’m still learning English) THANKS A LOT!

    Reply
    • Ariel Hyatt

      William, thank you so much for your comments and support! We are so glad you enjoyed our blog and hope that our more recent posts help you as well!

      Reply
  25. Jorja

    My approach might be one of asking the co-worker why something is coded the way it is. Once that is done, I can make suigostgens in little pieces at a time and give reasons why.

    Reply

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