Real Fans vs. Streams — with Disc Makers’ Tony Van Veen

We live in a moment where artists are told that success comes down to metrics—streams, followers, and playlists. But let’s be honest: real fans vs streams is the true dividing… Read More READ MORE

How Cyber PR Supports Independent Musicians

Most of the time, I’m sharing strategies on how independent musicians can market their music, grow their audience, and build sustainable careers. But today I want to shine… Read More READ MORE

Women in The Music Industry Share Their Best Advice

TL;DR Quick Summary This article compiles marketing, mindset, action, and tech advice from 24 women leaders across the music industry to help independent artists navigate their careers. Key strategies… Read More READ MORE

The 3 H’s: A Simple and Powerful Exercise for Creatives

TL;DR Quick Summary The 3 H’s exercise (Hero, Holding, and Hindsight) was created by Ariel Hyatt to help creatives and musicians recover from burnout. By celebrating your wins, holding… Read More READ MORE

Your Fan Journey Probably Sucks – Here’s How to Fix it

TL;DR Quick Summary A fan journey maps how potential listeners discover your music across platforms like Spotify or Instagram and transition into long-term supporters. To fix a weak fan… Read More READ MORE

I Was on Break the Business Podcast!

I recently had the honor and pleasure to sit down with my good friend and long time peer Ryan Kairalla on his popular music business podcast… Read More READ MORE

Video: The Best Money Making Advice Ariel Ever Gave Manafest

I was delighted to be interviewed by Manafest – Chris Greenwood – the founder of Smart Music Business about my latest book… Read More READ MORE

How to Use ChatGPT for Music Publicity

When was the last time you ran your own DIY PR campaign? If you have to stop and think, it’s probably been too long. I… Read More READ MORE

5 Mistakes Artists Make on Spotify

TL;DR Quick Summary While Spotify is an essential tool for music promotion, relying on it entirely without a broader marketing strategy limits long-term growth. Independent artists frequently make the… Read More READ MORE

Short Form Video for Musicians (How to make TikTok, Reels, and YouTube Shorts Work For YOU)

It’s no secret that short-form video platforms have become the “it” thing for musicians looking to amplify their reach, engage with their fans, and show off their creativity. It’s… Read More READ MORE

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