Ever since the inception of Twitter in 2008, the most frequent complaint has been the lack of organizational options, leading to major content overload.
Thankfully, several 3rd-party services have been introduced over the last few years that help Tweeters (Twitter users) to get organized by offering an experience that focused on the idea of breaking down each component of Twitter (i.e. main feed of tweets, @ replies, direct messages, lists, etc.) into their own feed.
This gives one ‘30,000 foot view’ version of Twitter so all aspects are viewable at once, in an orderly fashion.
While many of these services originally offered very similar experiences to users, such as Hootsuite, Tweetdeck and Seesmic, Hootsuite has carved itself out as the clear leader of the pack by offering users a highly customizable and integrated experience to manage not only Twitter, but their entire social presence.
Unlike other services such as Tweetdeck and Seesmic, Hootsuite has always put their focus on your ability to not only get organized but to then have the opportunity to analyze the effectiveness of your content so that you can truly maximize your efforts.
Hootsuite offers fully customizable social analytics reports that will track not only the effectiveness of your tweets, but your Facebook fan page, website and blog (using Google Analytics) as well as give you a full breakdown of what is currently your most engaged demographic.
NOTE: In order for Hootsuite’s social analytics to work properly, all links must use an ow.ly link (Hootsuite’s own short link) so they track fully track the click-throughs.
While Twitter is an amazing tool for engaging in two-way, real-time conversations with your fans, it can also be difficult to keep up with posting high-quality content on a consistent basis with so many other things going on in your life. An obvious benefit of Hootsuite is it’s ability to schedule your content ahead of time using the Hootsuite ‘Publisher’ feature. Using the Hootsuite ‘Publisher’, you can schedule as many tweets as you would like in as far in advance as you’d like it to be!
Klout Built-In to Hootsuite Profiles
Last week, we introduced the Cyber PR® Arsenal series with focusing on Klout, a social monitoring service that can help you to understand the influence of yourself, your fans and followers as well as help you to identify niche influencers in separate markets (read the full Cyber PR® Arsenal article here).
Hootsuite makes Klout even more effective by baking it in to their user profiles so that you can see the Klout of every person you engage with, helping you to quickly and effectively identify influential people to follow and/ or interact with on a more regular basis.
Hootsuite Empowers Your Entire Team
If there is one thing that any successful ‘DIY Musician’ will tell you, is that do-it-yourself doesn’t mean do-it-alone. Having an effective and reliable team is critical to your success as a musician. Hootsuite makes it easy for your whole team gain access to all of your social presence to work on your behalf.
While Hootsuite was created as a way to effectively organize your Twitter account(s), it has since become a platform to manage all of your social content in one dashboard. Hootsuite’s App Directory allows you to expand your social presence into additional niche platforms (i.e. Instagram, Tumblr, Flickr, etc.) without ever having to leave your hootsuite dashboard.
Note: While this is an amazing tool for you to stay organized, some social networking platforms, particularly Facebook, don’t work well with 3rd-party platforms and may hurt the overall effectiveness with your content, so be careful and test the waters with each new account you add to your Hootsuite dashboard.
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