Is Blogging Your Ticket To Speedy Full-Time Musician Status?

This is a guest article by Ben Sword, head coach at Music Marketing Classroom. Go here for more free training

blogChances are that if you’ve ever dabbled in the wonderful world of online music marketing you might have set up a blog at some point.

After playing with the fonts and colours for 7 hours (or was that just me?) you got to work eagerly bashing away at the keyboard week after week until finally that sinking feeling hit you like a sucker punch from Grandma…

“Hot Dang’ …Nobody is reading my Shizzle!”

Kinda feels like playing the best show of your life with only the bar staff watching! Not Cool.

But why the radio silence?

Well recently I spent around 3 months talking to every smart and successful blogger I could find in an effort to try and CRACK THE CODE for my latest book.

(which you’re getting below)

But you wanna know the “Magical Formula” right now?

Ok here goes…

To run a world class blog you need to build a big enthusiastic audience who suck up your every word like I drink Oreo Milkshake…and the only way there is HARD WORK.

That ain’t a very sexy thing for me to tell you, and I’m sure I would shift a lot more Classroom memberships if I was peddling a “fast-forward button” that gave you a Bagillion fans overnight.

But it don’t exist…

Sure there are examples of fast success, but relying on that is like saying “one day I’ll win the lottery and everything will be cool” rather than designing a real career (and business) that will sustain your hunger for Apple macs even when the five minutes of fame are over. (or is that just me again?)

Right…so now we got the reality check out the way, the question remains…can you really use blogging as your path to speedy full time musician status?

And the answer to that question my Interweby friend is 100% YES, but a well thought out Guest Blogging strategy will get you there faster.

Guest Blogging? What The FUNK?

The big idea here is that rather than spending four hundred years posting on your own site trying to build an audience, you first find relevant websites who have already got a bunch of visitors and become a valued content provider for them.

So WELL DONE because you just got a promotion, and your new job title is “Creator of super-awesome interesting stuff to be posted wherever there is a crowd”.

I believe EPIC Stuff should be the focus with any kind of sensible online marketing right now, in fact it’s not really about using a Blog at all, or a YouTube channel or even a Twitter feed…it’s your commitment to consistently producing inspiring and share-worthy articles, videos and music that will put you on the yellow brick road to a thriving audience.

Just to be clear…this strategy is NOT about using other sites JUST for their crowd like some fun sucking mind leech, but asking yourself how you can become a trusted and valued content producer to those websites and their followers?

Once you have a crowd of interested people collected on an email list from your guest posting exploits you’re free to focus on your own website if you like, because now you have a captive audience ready and waiting for what you have coming out.

So that’s the snazzy intro in the can, but I made you the following video and action-plan to help you get to work:

Your Action Plan

  1. Pick a topic that gets you all hot under the collar, then read the top three articles on Google for inspiration.
  2. Set a timer for 25 minutes and write down everything you can think of based on your chosen topic. Don’t stop writing or edit anything yet.
  3. Leave it overnight and go bake a cake or something, then come back the next day to edit your masterpiece ready for posting.
  4. Make it easy for your promo partners by setting up the code in your own blog first so they can post instantly.
  5. Don’t forget to link back to a page on your site where you can collect new email subscribers by offering them something killer.
  6. Contact popular websites to pitch your guest content. Search tools: Follower Wonk, Similar Site Search and good ol’ Google.
  7. If you hear nothing follow-up with a friendly reminder.
  8. Use the feedback you get to improve your pitch and then rinse and repeat the process until you’ve gotten all the hits you can from the content you created.

If right now you’re pumped and feel confident that guest posting is going to be totally badass for you then I suggest you commit to it as your main promo method for at least three months and focus. (Six days a week if possible.)

Only then will you have a proper indication of your success.

Remember the words of Bruce Lee…

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times…and Ben Sword is totally AWESOME!”

OK I made up the last bit, but you get the idea :-)

A few more goodies…

When you’re on a guest blogging mission it’s all about “how much coolness can I put in my posts”… so with that in mind I decided to make you another video packed with all the little details you’re going to need to get started with your promotion:


…and if at this point you’re thinking “Oh yeah, like I’m really going to do my full time job and be a dedicated guest blogger as well”…

…then below is a little process I’ve been using to get up at 4.45am every morning giving me plenty of time to work before my two year old son stage dives out of the cot onto my head, while still swinging his guitar!

And Finally…

Whoa we made it, thanks for sticking with me!

You’ll remember that right at the start of this post I mentioned a book I’ve been working on to seek out smart bloggers and grill them for advice.

And just for kicks…you can download a full free copy of that below.

Click on the book to download:

Once you’re done with this lesson I’d love you to leave me a comment and let me know how you plan to use guest blogging in your marketing plan, or what you’ve been doing to build a buzz around your music recently.


49 Female Music Entrepreneurs Share Their Best Advice (Part 2)


It’s been a minute since the first batch of fierce, fabulous, female music business entrepreneurs showed up on my blog, and as you can see it was worth the wait. I’m thrilled to be showcasing now over 100 women.

Please share this, retweet this and feel free to repost on your own blogs.

With Love,




The Three Ps


Christine Ben Ameh
“The 3 PS- 1. Patience. 2. Perseverance. 3.Practice (Makes perfect).”
Recording Artist/Songwriter

Be Bold


Carsie Blanton
“Be excellent, be committed, be bold.”
Indie Singer/ Songwriter

Don’t Fear Failure

Violinist_Singer_Roswitha_aka_Queen_Rose_Destiny_2013_promo2_Back pic

Roswitha Bartussek
“Envision your destiny and take small daily steps towards it. Don’t be afraid to fail, the more often you fail the more likely you will succeed. Be your authentic self, don’t try to fit in, carve out your niche.”

Artist, CEO of Queen Rose, Inc.

Be Present

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Ann Klein
“Make the very best of where you are; it’ll take you where you want to go.”
Artist (singer/songwriter/multi-instrumentalist)

The Truth Will Set You Free

Erin Dickins
“ Tell the truth – in music and life – never sing a lyric that you wouldn’t have as an epithet. Never do anything artistically to please anyone else. It’s all you – be authentically you – in your passion, your joy and your dreams. Shine your light big and bright no matter how big the challenges. Love every minute of the journey.”
(not just a) Jazz VOCALIST – Recording artist on Dot Time Records

Dream Bigger

“Dream BIG and often! Never let a little thing called life get in the way of your grandest dreams! If you dream it, put it out into the Universe, truly believe and work crazy hard to make it happen, your dreams can come true. Listen to your muse, believe in yourself, and don’t be afraid to be a pioneer; if it hasn’t been done before, pave your own path!”
Award-Winning Pop and Children’s Musical Stories, Singer-Songwriter, Recording Artist

Find Your Tribe

Barb Morrison
Barb Morrison
“Work with people (whether it be a manager, a producer, an agent, a publicist or a record label) who GET you. Having someone fully understand what you’re trying to say with your music is crucial. It’s much more important than how connected they are in the industry.”
Record producer & film score composer

It’s Not All About You


Cheryl Engelhardt
“Your results are not about you- they show up when you create an opportunity of value for someone else. I use this nugget when pitching music-to-music supervisors, getting a film-scoring gig, when talking with a potential coaching client, or even when inviting a friend to a movie. “What’s in it for them?” is the phrase I have running through my head before making a request of anyone.”
Songwriter / Composer / Creative Career Coach

Don’t Let Your Ego Control You

Trudee Lunden
Trudee Lunden
“ Don’t let your own ego supersede your humanity while building relationships or promoting your business. Although music is global, people in this industry travel in a small circular world. Music and creativity in general holds a valuable place in society, however, we’re not saving lives, feeding the poor or sheltering the homeless (unless donating our time, resources or earnings for these purposes).”
Singer/Songwriter/Music Publisher

DO Your Dream


Bettie Ross
“Do your dream:  Know what your dream is, and work hard at achieving it.  DO it, don’t just dream it.  Get really good at your craft, whether it’s playing an instrument or songwriting or singing, being a manager or an attorney, whatever it is.  And I mean, get REALLY good at it. Learn from each opportunity, even if it is not exactly what your dream is.”
Composer, Keyboardist, Songwriter, and Music Engraver
Bettie [AT] BettieRoss [DOT] com

Anything Could Happen

Sarah Petrella
“If it can happen to someone, it can happen to you. We are all talented beings, and the winners win because they don’t give up.”

Do What You Love

Jeanna Isham
“The thing that filters out the good from the great is stamina, persistence, and an undying faith in yourself that this will happen for you.  If this is what you’ve been put on this earth to do then do it and never stop.  After all, if you truly love it then it shouldn’t be about money or fame.  If you love it then you’re successful just by being one of the few that is living their love every single day.”
Dreamr Productions

Keep Growing

Chaise Candie
“Never Stop Growing – Developing your skills and talents should be an ongoing process. Immerse yourself in the industry and gain as much knowledge as possible. Be confident and proud of what you’ve accomplished yet avoid becoming complacent.”
Singer, Songwriter & Performer

Hard Work Pays Off

Anne Laverty

Anna Laverty
“Work hard and ALWAYS be the last one standing.”
Producer/Sound Engineer

Never Give Up

Screen Shot 2013-12-01 at 7.13.07 PM
Tania Stavreva
“Never give up. In the music industry I find that there is always a path toward success that is not always easy. Facing difficulties and barriers is often disappointing but they make you stronger. Being able to remain motivated, inspired, passionate, creative and stubborn about your art and about your goal, that is what I consider the right path to victory and success.”
Concert Pianist

Give & Take


Holly Brewer
“There is a difference between giving and being taken advantage of. Find and define the line between both and keep it balanced.”
Composer, singer, multi-instrumentalist and I co-own the record label Nervous Relatives Records (since 2002)

Be Patient


Leanne Regalle
“There’s no such thing as overnight success. Slow, steady progress over time adds up. Craft your vision and keep working towards it every single day. You will make mistakes. Leave your ego at the door, be flexible, and keep moving forward. Your contribution matters.”
Songwriter and Owner at Livin’ Out Loud Music, Blogger at Make Creativity Pay

Be Your Own Friend


“Your best investment is in a solid self-esteem and a goal that evolves you and others.
You’re the first person you get up with and the last you go to bed with for the rest of your life so better learn to become your own best friend. Without inner peace, money does not bring true lasting happiness.”
Canadian new age music vocalist, songwriter, music producer

Hit a Wall? Wait.


Dee Handyside
“It’s damn tough.  But when I hit a wall, I no longer continue to bash it.  I take a step back and wait.  A person, opportunity or event will come along and open a door so that I go through the wall unscathed.  I call them my ‘wall-angels’.”
Owner, Performer

Create A New Way

Zoe Boekbinder
“Sure, sure, heed good advice… but also find a way of doing it that is different than the way its been done before.”

Cultivate the Powerful Women in your Life


Normandie Wilson
“Make sure to surround yourself with other women! Seek out women’s groups and the advice of women who are kicking ass and taking names. Remember that you are a reflection of the 5 people that you spend the most time around. Make sure those people are the top of the top.”



Madalyn Sklar
“Passion and persistence will get you far. Don’t be afraid to go big. Surround yourself with smart, motivated, like-minded people (join or start a mastermind group). Listen. Listening will get you further than anything else.”
Founder, GoGirlsMusic

Artist Management/Agents/Publicists


Trust Your Instincts

Carla Sacks
“Don’t look sideways. Summon your gut and trust your instincts. Try to always do right, it will make you happy and happiness is contagious.”
Founder, Sacks & Co. media relations

Fame Isn’t Everything

Hilde Spille
“In the rock-music business, every artist wants to become famous, it seems. I
can assure you that success is not dependent on fame. Every step counts. Too
many people in the business still believe the myth that fame will solve all
your problems. Don’t believe that, it adds more problems than you can
European booking agent, entrepreneur, personal e-coach for artists, and

Stay Focused


Susan Fontaine Godwin
“Nurture your vision. Know that it will take longer to realize your vision than you expect, and it will look different than you thought. Know that you will encounter criticism, naysayers, roadblocks and delays, but it’s part of the process that will help form and fashion your vision into reality.”
Founder/President of CCS
@copyright_queen and @doingmusicright

Respect Everyone

Laura McKinley

Lauren McKinley
“Realize that this industry is ever changing and relatively small.  Not only should you respect everyone you meet and/or work with, but also you should always offer help where you can.  The people you help today will be the ones helping you tomorrow.”
Owner, Clover Marketing & Management
@CloverMktg or @LFMcKinley

It’s Ok to Say No

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Leanne de Souza
“Never feel the need to apologize for life balance choices.  If you can’t take that Skype call at particular time because you are doing the school run, that’s okay! Just reschedule, don’t feel the need to justify and explain every reason and decision. Be vigilant.”
Artist Manager

Be True To Yourself

Lori Bumgarner of paNASH Style

Lori Bumgarner
“Never try to do things exactly the way others tell you to do it or exactly the same way they did it. Promotion of your brand has to be done in a way that is true to you. Not every species of flower blooms at the same rate or under the same conditions!”
Image Consultant/owner of paNASH Style LLC

Kindness is Strength

Natasha Bent

Natasha Bent
“Stay positive, work hard, don’t expect it to be easy, and always treat everyone with respect, fairness and kindness, even those that may not show it in return; that shows true strength.”
Booking Agent at The Agency Group London office ( VP)

Take Care of Yourself

Jessica De Wal
Jessica De Wal
“Work hard to build your business but always make time to work on your personal growth and well-being. When I just started my own company I felt I had to put in many hours and had to be available at all times because my dream of running my own PR company was finally coming true. I never made time to take good care of myself and eventually became ill. Over recent times I have cut back my working hours drastically and am planning ‘me time’ again. When you’re feeling well, you’re company will do a lot better too.”
Music publicist and owner at It’s All Happening

Pay Attention

Blair Clark

Blair Clark
“Pay attention ALL the time. The next big thing in social media, distribution, touring, etc could be right in front of you. Take time to keep up with what’s going on.”
Artist Manager & Owner, Dance Panda Entertainment

Break The Stereotype

Carlson, Cameo lo-res2

Cameo Carlson
“Don’t allow yourself to fall into stereotypes. The music business tends to sideline women that are too aggressive in the “bitch” category and women that are too passive in the “doormat” category. Break the glass ceiling by being the most prepared in the room. Speak up and defend your positions passionately.”
Head of Digital Business Development, Borman Entertainment (artist management company)

Find Another Door

L Muller

Laurence Muller
“When a door closes, never stand there like a dummy, find another door!”
Label Manager / Manager



Set Goals

Kristin Yost

Kristin Yost
“Someone once told me that goals without deadlines are only dreams…dreams are important, but goals are what propel us to dream even bigger.”
Author of “How I Made a $100,000 My First Year as a Piano Teacher”

Be Grateful

Adja Snyder

Ajda Snyder
“ Be true to your vision.  Have gratitude for all your blessings and let your defeats humble you and help you grow.”
Voice Teacher

Embrace Uncertainty


Dr. Jill Timmons
“Enjoy the process and remember, sometimes you build the road as you go!”

Don’t Take It Personal

Celia Slattery
“Don’t take rejection personally. Keep working on improving your craft and persevere.  Sooner or later the doors that are closed to you now will begin to open — or you’ll find other doors, or maybe crawl in through a window.  Persist because you love music and you have a mission; not for any imagined pot of gold you think you’ll find at the end of the rainbow.”
Voice and Performance Studio

Music Biz Professionals


Fans First

Louise Dodgeson
Louise Dodgson
“Always put your fans first. Too many bands & artists are concerned with attracting the interest of the music industry. But the best way to do so is usually to forget all about it! Concentrate on your fans. Communicating with them and working hard to expand your fan base. Making the music and sharing it with people who really appreciate what you do is the enjoyable part. Your fans will help create the buzz for you and if you’re doing your own thing with a keen and constantly growing following, the music industry will no doubt catch up to you in due course.”
Editor, The Unsigned Guide

Slow Down

Isabella Acker
“We live in an era where everyone’s constantly bombarded with the invasive nature of technology and its demand for us to always stay up to speed. This constant connectivity can affect your ability to nurture your creativity. We must allocate time, even if it’s 15 minutes a day to stop, slow down, and get inspired.”
The Black Key Group

Make It a Win-Win


Kerry Fiero
“Strive to create win-win situations. That means every relationship is about finding a happy medium so everyone involved had something to gain. It is not about today…. but about tomorrow and the years to come when building a career. The win-win builds lasting relationships. Interns become bosses. Colleagues become friends. Strangers become allies. Every door that opens to your next great opportunity will be from someone you know.”
Event Planner, Music Business Professional

Be Positive


Lynn Spin
“Never get sucked into negativity.  Even though the music industry is predominately men, never believe yourself unworthy to be on the same level.”
Vice President of JaHMa Music

Female Power


Kim Cameron
“Never underestimate the power of female colleagues. They can be your most valuable allies.”
Label Owner

Know Your Data


Velda Garcia Fayz
“Come armed with a strategy based on data. Know how to collect it, how to analyze it and how to use it so you can make informed decisions about what fans want and how they discover/buy new music.”
President & Artist Manager Battlecross

Have Faith


Jennifer Allison
“With faith passion & action, all things are possible.
Love changes things.”
Founder & CEO of EXE Media Group
Co-Founder of Love The Little Ones
PR for Transcendental Music



Melanie Ismail

Melani Ismail
“Remember, it’s not about how you feel, it’s about how you believe. Keep going.”
President of MAI Productions

Creative Entrepreneurs


Listen to that Gut Feeling


“Your business decisions need to feed your passion.  Everyone has ideas about what you “HAVE” to do to make it. If you do everything they tell you to do, you’ll end up hating what you used to love. Take their advice but listen to your own gut feelings.”
Founder & CEO, Sceneplay
Business Strategist for Creative Entrepreneurs



Glory Reinstein
“While you’re building relationships with industry folks, remember they are normal people with families and lives just like you and I.  Get educated, treat them with kindness and respect, don’t take “no thank you” personally, and above all, persevere!”
Creative Liaison
Bluebird (Music) Promotions


Keep It Real


Jennifer Sellers
“Be sincere. Man or woman, your integrity in this business makes you stand out. Your enthusiasm mixed with a determined sensibility helps you tread through all kinds of obstacles and allows room for great success.
Talent Buyer, Booker, Marketing Director, Social Media Director, Street Team Organizer, Personal Shopper, Office Manager, Event Staff Coordinator

Be Fair


Laurie Jakobsen
““Fight fair” – today’s seeming adversary could be your colleague tomorrow; you never know who you will encounter again in your life’s journey.”
President, Jaybird Communications


Find Your Niche: Go Deep – What Makes You, You?

Today I urge you to dig a little deeper and focus. For example: A niche is not, “travel.” Instead it’s “European backpacking”, or “shamanistic journey.” Get granular within your niche. We’ve run entire content marketing campaigns around this concept and I wanted to share it with you because I think it will get your mind going about what your niche (or niches) could be.

Dive deeper into exploring your niche by reading my latest article on the blog – click the link below:

Does Your Business Niche Attract Your Ideal Customer


5 Ways to Activate and Engage Your Fan Base for the Holiday Season

Image Credit:

Image Credit:

This article was originally published in 2012 but has been updated for the 2013 holiday season. Happy Holidays from Team Cyber PR®!

If you can believe it, Thanksgiving is only two short weeks away!

While for many that means enough turkey, stuffing and gravy to induce the dreaded ‘food coma’, but it also signifies the beginning of the holiday season.

Ah, the holiday spirit.

This time of year, people of all ages and religions come together to bask in a feeling of unity and… well, presents.

For you, this means two things:

1. There is no better time to work on building engagement within your fan base
2. There is no better time to sell (what you sell will be up to you, more on that later)

Unfortunately, this also means one last thing; you have exactly two weeks to create a strategy for the holiday season if you hope to take full advantage of this opportunity.

But not to worry, the following are several tactics that you can use to first activate your fan base in order to build engagement or sales (or possibly even both!):

1 Comment

6 Steps to Start Building Your Brand on Pinterest

Image Credit (CC):

Image Credit (CC):

This article was written by Corie Kellman (@coralman808), Cyber PR®’s Director of New Artist Relations.

Your goal is to be a full time musician, right? Or maybe you already quit your day job and this is all you do. Guess what– you’re not just a musician, you’re a business, so start acting like one. It’s time to convert your Pinterest account to a business account, if you haven’t already. There are perks to having a business account over a personal account, like analytics tools and coming soon, promoted pins.

Why Pinterest? Pinterest gives you an opportunity to further build your brand image, show your fans what inspires you or what you find interesting, and helps drive traffic back to your other sites, like your webstore, newsletter signup, or other socials (Facebook, Twitter, YouTube, blog etc.) It’s a great place to build your lifestyle branding.

Here are 6 steps to get you started:

1. Pinterest for Business

Sign up for a Pinterest for business account or convert your current account to one at and create a profile. Be sure to use an image or photo people will recognize you – remember you are building your brand!

2. Themed Boards

Create a few themed boards – shoot for 8-10 boards. Start with things you are most interested in (this will help keep the ‘work’ ‘fun’ so that you don’t quit using the network after the first few days.
Keep your boards’ titles easy to understand, you want to choose words that your fans will search for or understand. For example, if your lyrics are heavily influenced by Classic Rock, title one of your boards that. Or perhaps you inspired by traveling, title one of your boards ‘Travel’. One of my favorite things to search for are clothes inspired by my favorite rock stars. If you have a fan base whose wardrobe or culture is inspired by your music or your brand, make a board to share where your fans can get that shirt you wore on tour.

Ellen Degeneres has a great example: Ellen’s style is a huge part of her brand and she has created a board with over 220,000 followers.


3. Start Pinning!

Search for posts to pin that align with your board theme. Caution: This part is addicting! You may find yourself with lost hours of your life. Aim to have at no less than 5 pins per board. And remember when you pin, to edit the caption to be search-friendly and personal.

4. Add pins that link back to your sites

You can add a content to the site by clicking the “+” icon in the upper right-hand area of the Pinterest homepage. This is a prime opportunity for you to link it back to where you want to see traffic increase (your blog, webstore or newsletter signup for example.) It will become a pin that other users can share with their followers – remember to make the content pin-teresting.

Whole Foods Market does a great job of making thier content pin-teresting and linking it back to their site. Take a look at their Thanksgiving board:


You will notice if you click through the Pumpkin Pie Cheesecake pin, it will take you to their site. On the website, you can see they have the Pin-it button for others to pin directly from their site.

5. Follow Users That Interest You

Friends, family, fans, other brands and celebrities will help fill your feed and inspire you, too.

Here are a few boards you may like:

The Rolling Stones
Paste Magazine
Ariel Hyatt
NPR Music

6. Don’t forget to engage with fans that comment on your posts!

It’s an opportunity to build a relationship.

Are you on Pinterest? What do you use it to search for? Who are your favorite pinners to follow? Share your experience below!

How Do YOU Use Pinterest to Build Your Brand?

Share your experiences and successes with Pinterest in the form of a comment below!


Digital Media Deconstructed: Jonathan Sexton of Bandposters


For this month’s edition of our Digital Media Deconstructed series, we’ve invited a good friend, Wes Davenport, to take the reins in an interview with Bandposters co-founder, Jonathan Sexton.

Wes Davenport is a marketer, manager, and publicist based in Nashville, TN. He writes about ways musicians can thrive at Follow him on Twitter @wesdavenport for more music industry insights.


Musician and ArtistGrowth co-founder Jonathan Sexton was tired of spending too much time creating, printing, and shipping posters for gigs. So he partnered with co-founder Mike Fabio and Back Porch Group, a music business think tank, to develop a solution: Bandposters.

Jonathan, now Bandposters CEO, chats about saving musicians time, partnering with other companies, and whether putting cows on gig flyers is a good idea.

Bandposters and Back Porch Group are fairly new entities. What are you trying to accomplish?

I think the idea of both companies is to find solutions to nagging problems for artists, and for the music and entertainment business at large. Bandposters specifically isn’t built to shake the earth, rather its built to do one thing really well–Do we have a million ideas on where to take it from here? Of course we do and in time we will, but in time our first goal remains simple: solve a problem, ease some pain.

What problems does Bandposters solve? How did your team identify those problems?

The problem Bandposters solves is one we’ve both had for years as artists and managers. Sending posters is something that is almost always required by venues, and it is a time consuming headache. Generally speaking, the pre-Bandposters postering process works like this: Someone in the band gets a designer or designs a poster, then they get hundreds of copies made with a blank space on the bottom so that important gig info (date, venue, time ticket price) can be handwritten with a Sharpie on every. Single. Poster. After a trip to Office Max for some giant envelopes to mail them in (11×17 posters), the artist has to Google every address and fill out each envelope by hand, lick stamps, and THEN hop back in the car, drive down to the post office, and stand in line before paying.

Bandposters takes care of all this in about 90 seconds.

Going forward, we’re looking at tackling the street team problem. It remains difficult to get the word about your shows in towns that you don’t live in. We want to solve that problem.

What do artists need to start using Bandposters?

A gig to promote! Plus, If you have a poster design you already love and use–great! Just go to, upload the image, and get to work. If you do NOT already have a design, our Facebook integration makes it really simple to import existing photos and images to make a new poster from scratch in seconds.

What other companies are you partnering with and why?

There are so many cool products and services around for artists, but one thing that continues to be a pain point is manually entering tons of tour dates across multiple sites. We wanted to address this out of the gate, which is why we have partnered up with SongKick and BandsinTown. Between these two fantastic services, we have literally hundreds of thousands of gigs covered. We’re currently in discussions with a few other services as well, but these 2 provide a great foundation.

Many bands seem to focus most of their energy on digital promotions. What’s the value in a printed gig flyer?

Digital Promotions and Printed Gig Flyers aren’t mutually exclusive. Both are important, and work together to make a great show happen. Bands should certainly have a digital strategy for promoting gigs (and soon BandPosters will help with that too), but there is still no replacement for a great looking poster on the wall at the club you’re playing.

Do you have any favorite flyers? If so, what draws you to those?

Americana songwriter Scott Miller recently used BandPosters to make some posters with a cow it. It was a cow from his farm. I loved it; it felt really honest. Really though, the best part is seeing all the different ideas and creative ways to use the service that I never would have thought of before creating it.


Tell me about the pricing. How did you determine it? What kind of savings are artists looking at?

$15 per show, and each show you purchase sends 5 high-quality 11X17 flyers on 100lbs gloss cover paper. It’s a reasonable price point, ESPECIALLY if you factor in the cost of design, but it’s also about time. You can literally send posters to 200 gigs in about 90 seconds. It’s adding years to your life!

Is it possible for a user to proof their poster? What can users do to make sure they have the best looking flyer possible?

Sure. Part of our process includes a poster review before checkout. So you can see what you made, how it will look, and make any changes you need. We knew this idea would NEVER make it if the print quality wasn’t high enough. So we make sure it’s great. Every time.

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