Ariel Hyatt’s Social Media Food Pyramid

Social Media Pyramid 2013

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This is an oldie, but a goodie! With social media growing at such a rapid pace, we decided it was a good idea to revisit my social media food pyramid and update it for 2013.


Here’s Your Social Media Food Pyramid

It happens to me all of the time when I teach artists social media.The face goes blank, the frustration begins to settle in and then the artist says it:

“I just don’t have anything interesting to say.”


I’m shocked by this every time.  You are an artist; you do things we mere mortals are totally enamored by: you PLAY MUSIC, you write songs, you perform them in public!

So PUHLEEASE, do not tell me you have nothing interesting to say. I ain’t buying it.

All you are missing is a System for Social Media Success.

Luckily, unlike sheer god-given musical talent, social media is a learnable skill.

The inspiration for this hit me while I was teaching my system to a client in my kitchen…


Now, I’ve been told they don’t actually teach this in school anymore… but for those of you old enough to remember, do you remember that chart they brought out when we were in 2nd grade to show us how to eat well-rounded meals? I have re-tooled it for you so you can now participate on Social Media healthily! And you won’t even have to think about it – just follow along…

You wouldn’t eat only bagels all of the time.  They are a treat once in awhile, but they are not healthy to eat every day – and a diet of only bagels would be boring!

Most artists are only serving their audiences bagels all of the time. Plain bagels. Over an over again.


We want a burger, or a giant green healthy salad, we want some candy.

We want the protein but you keep serving bagels, bagels, bagels!

These are five things that when used in concert with one another can help you ratchet up your social media effectively and manage it easily.

Use these as a guide to mix and match them to suit your comfort level (just like your diet, eat what feels right for you)

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Digital Press Conference 2013

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Due to your continual support and commitment to us throughout the years, we want you to join us for our summer 2013 Digital Press Conference (DPC)! This is an exclusive invitation that we are extending to our devote bloggers, podcasters, Internet radio station programmers, vodcasters, video show creators, online freelancers, and technology companies. At the DPC we showcase the top clients in our Cyber PR® roster who play throughout the day’s event.

So what’s in it for you?

During the event we have stations set up throughout the Cyber PR® brownstone to meet, interview, and party with our artists, and of course, us, the Cyber PR® team. It’s a great way to connect and acknowledge hard working musicians and new media makers in a social environment, so together they can capture exclusive content and create meaningful relationships.


Wednesday, July 31st
1pm – 8pm EST


The Cyber PR® Townhouse

389 12th St
Brooklyn, NY 11215


Gatsby’s Green LightGatsby's Green Light

  • Banjo and rhythm infused Earth-funk laced with wit and block party performance fun.
  • A hefty 30% of their music sales go to sustainability organizations like WLA and NOFA. They play often in support of education and the development of a strong community and clean local food and energy supply.
  • Their mantra for music is to open our hearts and minds and propel us all forward in closer conversation and community.

Spark & EchoSpark & Echo

  • Is just the chicest and sweetest husband and wife dollhouse rock outfit.
  • Their music brings poetry and wild stories from the Bible that have been tucked under the table and rejuvenate them for another generation.
  • Visions of sparkling wheels in the sky, hunger and thirst, and legends of love and compassion as visceral as death are weaved with enduring melodies and driving rhythm.


  • Coffee shop grooves from the beatnik era is the atmosphere Roswitha effortlessly conjures with velvety jazz and sensual dulcet vocals.
  • The flourishing mystique of her latest album has culled her comparisons to such iconic femmes of grit and allure as Sia, Florence Wench, Adele, and Björk to name a bare few.
  • She’s a woman with many footnotes. As an accomplished violinist she is a member of the Philharmonic Orchestra of the Americas, has appeared on Late Night with Conan O’Brien, in the movie August Rush, and at the Latin Grammy’s.

FireDean & The Brooklyn Garden ClubFireDean

  • The topic of horticulture is part of the extended metaphor that veneers the deep-seated sensitive meaning of their music.
  • FireDean’s voice sounds like Tom Yorke’s at his croakiest and the passion is reminiscent of Yorke’s more acoustic driven sounds on Pablo Honey.
  • FireDean & The Brooklyn Garden Club are a triad that use such a vast assortment of instruments such as the moog, lap steel, mandolin, glockenspeil, cajon, and triangle to advocate their identity.

Scott KrokoffScott Krokoff

  • Scott Krokoff’s sound is the Advil for your worry. His chin-up kid attitude encompasses everything you’d look for in an ideal mix tape for a road trip.
  • Scott plays Americana-flavored folk rock wisped with a steady soul that recalls the cool down era of 70s when singer-songwriters reigned.
  • Two years in a row now Krokoff’s guitar strums were featured During NBC’s The Today Show’s 3rd annual NY Yankees Hope Week segment.

Greater AlexanderGreater Alexander

  • Greater Alexander paints soft pastel musical landscapes with his honeyed croon and plush guitar. The strum of his guitar is like flipping through Holga photographs of lovers and loved ones.
  • The guy with the 30 different odd jobs and the realization that life is a flux of the highs and lows strings together beautiful odes to simpler times for our anxious tendencies and suffocated minds.

Steve SchultzSteve Schultz

  • It’s captivating to hear the fervent soul of an average joe with 88 keys that hasn’t been tainted by the fame and the corruption of mainstream success.
  • If Ben Folds and Bruce Springsteen got together for a mid-afternoon jam hungover on diner coffee it would sound pretty damn close to Steve Schultz.

all work and no play makes jack a dull boy

Kent GustavsonSteve Schultz

  • Gustavson is a revivalist of the 60s Greenwich Village sing alongs of peaceniks in loft apartments. His bare bones style and ingenuity is a throwback into the contemporary folk canon of 20th century America.
  • He is the first to write a comprehensive biography of rock ’n’ roll progenitor Doc Watson. A Bluegrass musician whose influence has shaped such icons of modern music as Bob Dylan, Jerry Garcia, Ben Harper, and Robert Plant.
  • Gustavson’s biography <i>Blind But Now I See</i> has sold 5,000 paperbacks and 25,000 e-books and is a winner of the Next Generation Indie Book Award and a finalist in the Foreword Book of the Year Awards.

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Facebook as a Team Effort: How to Add an Admin to Your Fan Page


This article was written by Cyber PR®’s Social Media Manager and Graphic Designer, Brittany Mazzurco (@bamazzur)

Hello everyone, it’s Brittany Mazzurco here. Although I’ve been a member of Team Cyber PR® for over a year now, this is my first blog post for you guys! Let me introduce myself: I am a music marketing enthusiast working at Cyber PR® as a Social Media Manager, Graphic Designer, AND Campaign Manager.

Although it may be complicated describing to my friends, family, and colleagues exactly what I do on a daily basis here, having such a wide variety of responsibilities gives me a unique perspective into our Cyber PR® campaigns.

In order to do my job, I need to gain access to my clients’ Facebook Fan Pages on a daily basis. However, as I am sure many of you can understand, not everybody wants someone they just met accessing their personal Facebook profile.

Totally understandable! Thankfully there is a way for me to be able to access my clients’ Facebook Fan Pages without invading their privacy – making someone an “admin.”

(Important Note: admins only work for Fan Pages, not personal profiles)

A page admin can upload photos and videos, post status updates, comment on other posts, create Facebook Ad Campaigns, and essentially do everything you already can do on your Fan Page while still being logged into their own account.

Coming from a Social Media Manager standpoint, I find admin access extremely helpful for it allows you to divvy up the responsibilities of running a truly engaging Fan Page among all of your team members (one person for posting statuses, one person in charge of ad campaigns, one person for branding, etc.).

However, with all of the changes Facebook has been making to their Fan Pages lately, it’s gotten difficult to understand exactly how to grant someone admin access. That’s why I’m here to help!

Here is my “How to Make Someone a Facebook Admin” process in just 5 (and a half) steps.

Quick Lingo Decoder: When I refer to the “admin,” I am referring to the person who you’re about to make an admin.

Step #1

Make sure the admin has already “Liked” the page in question. You cannot add an admin unless they have already “Liked” the page.

Step 1

Step #2

Gather the admin’s Facebook login email address. Make sure it is the email they use to log into their personal Facebook account. It is with this email that the request is sent. Example:

Step #3

Access the page that you wish to make the admin in charge of. At the very top of the page you will see 3 drop down menus. Click the “Edit Page” menu and then “Manage Admin Roles.”

Step 3

Step #4

From that page, you will find all of the current page admins. To add the new admin, simply type their Facebook login email into the blank dialogue box.

Step 4

 Step #4.5

If you don’t want the admin to have complete access to the page, you can then select the amount of access you feel comfortable with.

Manager: Can manage admin roles, send messages and create posts as the Page, create ads, and view insights.

Content Creator: Can edit the Page, send messages and create posts as the Page, create ads, and view insights.

Moderator: Can respond to and delete comments on the Page, send messages as the Page, create ads, and view insights.

Advertiser: Can create ads and view insights.

Insight Analyst: Can view insights. Step 4.5

Step #5

Click “Save” and you’re done!

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8 Killer, Cost-Effective Videos To Add To Your YouTube Strategy

This article was written by Cyber PR®’s Director of New Artist Relations, Corie Kellman (@coralman808)

Saving MoneySometimes when describing the new music business to people, I say “The ‘music video money’ is gone.” This is the generalizing statement I use move people away from fetishizing the idea of high-production music videos they have memories of from the 80s-early 2000s.

I get it: when I was a kid, I remember the days where I would sit in front of MTV and VH1 for hours and watch shows like TRL and Making the Video; the MTV Music Video Awards were one of the biggest shows of the season when I was a teenager. Those days are a thing of the past– the investment in high-dollar music videos are no longer (with the exception of a few, where the overly-apparent product placement cannot be denied.) It doesn’t mean that the music video is dead, though. It’s just as important as ever. Your fans aren’t expecting a million dollar music video anymore and video content can be an important marketing tool for your music or brand; the production and delivery has just adapted, and you should adapt, too.

YouTube is the second largest search engine on the web. That means, that next to Google, YouTube is a the second most used tool when your fans (and potential fans) are searching the internet. Videos should be used to connect people to your music or brand and it doesn’t have to cost you a lot, and it doesn’t always have to be a music video, either. I get a question about video strategy on about 3 out of 10 calls I take with artists. Sometimes just knowing some different types of content you can post is half the battle. Here are some ideas to inspire you and get you started:

1. Lower-budget music video for your focus track(s)

OK Go – Here It Goes Again:

2. Live videos to showcase

The Wild Feathers: Got It All Wrong (Live):

3. Fan-Content or Fan-Curated Videos

Ellie Goulding – “Anything Can Happen”:

4. Lyric videos

Jason Mraz – I Won’t Give Up (Lyric Video):

5. A day on tour, in the studio, or in the life of …

The Maine – Album #4 Studio Update 12:

6. Cover songs

Look at Me Now – Chris Brown, Busta Rhymes(Cover by @KarminMusic):

7. Special breaking news announcement like tours, album dates, & personal milestones

P!nk Album Announcement:

8. Tutorials

The Hard Lessons Guitar Tablature Series: 002 BAMBOO:

The possibilities are really endless, so get out there and start creating good content. See what your fans like the best and start to make more of those kinds of videos. It will take some time to get to know what your viewers like the best, but the point is– it doesn’t have to be expensive or stressful to use YouTube as a part of your marketing strategy; don’t let it be!

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Digital Media Deconstructed: JW Richard of Groove Loves Melody


One of the best decisions I ever made, when it came to developing my own personal brand, was creating my blog – not only did it allow me to write about my passion (music) and my budding area of expertise (at the time I started writing, I was earning my degree in Marketing), but it allowed me to tap into a community of like-minded individuals, musicians and entrepreneurs who were also forward-thinking in their approach to being an independent musician.

Frankly, without my blog, I would have no personal brand.

Thankfully my blog lead me to connect with Ariel and has resulted in joining her team full-time almost two years ago now. So this lead’s me to the introduction of a new series that I’ll be starting here on the Cyber PR® Music blog:

Digital Media Deconstructed

The concept of this series is to interview digital media makers who are thought-leaders or trend-setters (or both!) about their own experience with creating a consistent compelling content strategy, establishing their own signature story and developing a stronger online brand.

Screen Shot 2013-07-18 at 3.51.34 PMWe begin this series by deconstructing a long-time friend and supporter of Cyber PR®, JW Richard of the Groove Loves Melody blog (@GLMmag), which is a Dallas, TX based music blog focused on interviews, album reviews and their well-known ‘TuneCrush’ series, a single-centric artist spotlight series. Let’s dive right in!

When did you decide to start blogging about music?

Been blogging since 2003, and have always written about music. Now if the question is ‘when did it become mainly music’, that would be 2008. While working on another blog and podcast that presented a very specific niche (African-American LGBT lives in Dallas, TX), I created a site called Mandrake FM. When that work ended, I joined with a friend to help with his music site, and that went until Fall 2010. Groove Loves Melody began in November 2010. I covered a lot of artists working with Cyber PR on all those sites. (editor note: THANKS!!)

How did Groove Loves Melody start out, and how has it evolved over time?

Groove Loves Melody has always has a simple premise, and that is to bring a spotlight to well-crafted music across genres. It’s built on a theme of relationships–the relationship of words to music becoming a song as well as my relationship with that song over time. Thus, a first listen to really catchy single may be what we call a “TuneCrush”. While I am the primary writer and editor for the site, I do have content contributors based in Dallas, St. Louis, and London. While I’m based in Dallas, it never has been a “Dallas-music” blog because we want to cover great music wherever it’s made.

What made you want to become so actively involved in supporting independent music?

As a vocalist myself and having been in bands of my own, I understand the struggle of writing, performing, and marketing your music, many times while holding down a full-time day job or full-time responsibilities (relationships, children, etc.). Many artists I’ve interviewed have encouraged me to have a deeper connection to my muse and I simply want to share that encouragement with fellow musicians and help build fan support.

When you are looking for artists to feature, what qualities do you look for? What sorts of things should musicians keep in mind when reaching out to you in hopes to be featured?

Because I’m open to various genres of music, I’m open in terms of the types of artists that I’ll feature. An artist with a good bio and accessible pictures and music is always appreciated. Having the bio gives me ideas for where interviews can go. Having their music at Bandcamp and Soundcloud is nice because those sites embed easily with WordPress. It’s also appreciated when the artists share any their features from GLM with their social networks.

Starting a blog is like starting your own community or tribe. Do you interact with your community? If so, how?

When I started GLM, I wondered if stand-alone blogs even mattered anymore. Since then, I receive verification from my readers that they do, however they cannot survive without the social networks. Facebook and Twitter continue to lead in terms of social sharing from my site, however Linked In has edged ahead in sharing on any business related stories (copyright, sampling, etc.). I’m also connected to Tumblr and G+, so I connect with readers there as well. Major kudos to G+ for the Artists in the Plus community as well.

Are you a member of other online communities? Do you follow or look up to other music blogs?

Two GLM contributors maintain their own blogs and I check out their work. Enda Guinan has for social news highlights and personal sharing. Rich Lopez maintains the site, I’m a part of a growing community of music bloggers at Google +, so many of the blogs in that group I do read from time to time. ( I’ve always respected the work of Soulbounce, BamaLoveSoul, Potholes in My Blog, and Gorilla vs. Bear. I also enjoy what Bandcamp has done with their new blog and podcast.

Do you have advice for other music bloggers out there?

Keep your ears open and follow your sense of music. Don’t feel as if you have to follow after what everyone is following after. There’s too much wonderful music being made throughout the world, so cover it to the best of your ability.

Where do you see your blog in the future? Where do you see the future of blogging in general?

Whatever the next phase of Groove Loves Melody is, a blog aspect will remain a part of it. The stand-alone continues to work for me because I control the editorial and, for the most part, advertising content. As for the future, just as Twitter has its own blogging platform, I could see Facebook developing a blogging format (perhaps taking the notes option and giving it a personal page), much like Google + is infusing Blogger with its services.

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Artists Take Note: 5 Unforgettable Fan Experiences

Corie Kellman

Let me introduce myself: My name is Corie Kellman. I am a music lover, working at Cyber PR® as the Director of New Artist Relations. I review artists project submissions and work to connect them to the Cyber PR® services that are right for them, getting them one step closer to their goals. However; first and foremost, I am a fan and I understand the value we bring to the success of an artist.

Musicians would be nothing without their fans. Fans are just as important (if not more) than the artists’ teams. There are moments in my life that I remember that give me warm fuzzies and your fans should have these moments, too.

Each month, I plan to post a top five list of fan engagement efforts that see while I am out and about, at shows, reading my newsletters, and surfing social media.

I’ll start this month with my top five personal moments of all time that made me feel valued as a fan:

5. Earlier this year, I pre-ordered Fun. tickets to see them at the Ryman Auditorium. When our tickets were delivered in the mail, so was a care package full of stickers and keepsakes. Included was a letter from the band thanking me for my support on the Some Nights Tour. Those tickets could have been thrown in an envelope with a receipt, but just a little extra effort on the part of Team Fun. made us feel like the thirty-something dollars was well spent before we even got to the show.


4. After seeing Band of Skulls kill it at Lollapalooza 2012, I tweeted, “Dreamiest drummer award goes to the drummer of @bandofskulls” — they retweeted it and I felt validated.

Band of Skulls

3. As I was leaving the Kills show at Third Man Records last Rocktober, I passed by Brendan Benson (an artist I have worked with in the past.) I greeted him with a hug and said I was headed out. He asked what my plans were — as our usual conversations end, I answered, “probably just headed home.” He asked if I wanted to come backstage for a little bit, and I declined since I was with my friends and didn’t want to leave them behind. He was kind enough to extend the offer to all three of us. It was a genuinely nice gesture, treating us as them. I kept my distance from the band, keeping conversations to familiar faces– I am a huge Alison Mosshart fan, and even with all the artists I have worked with or met, I still didn’t trust that I wouldn’t trip over my own sentences.

The Kills

2. I was in line for the salad bar at Whole Foods and the person in front of me turns around with an apology for taking so long – to my surprise, it was Taylor York of Paramore. I replied (a little embarrassingly,) “No worries, I’m a big fan, take your time.” He proceeded to stick his hand, initiating a shake, asked me my name and where I worked. You could tell he was thankful I was a fan and I was thankful he was thankful.

Whole Foods

1. Ten years ago, I skipped my college calculus class to stand in the first floor lobby of 96.3 WDVD/93.1 WDRQ radio in Detroit waiting to say “hi” to Stephen Jenkins of Third Eye Blind. He signed my CD in the lobby and in great bravery, I asked if I could come up to the studio with him. Twenty minutes later, during his on-air interview, he was asked which songs resonate the most with fans at live shows. Stephen pulled me to the mic and had me answer, saying it was people like me who are the true fans that come to the shows and know best.

Third Eye Blind

I encourage you to check back in each month with more real-life examples of artists making a fan’s day. As a fan, I would like you to start to work true engagement efforts into your strategy – even a little bit goes a long way with your followers. Your fans won’t soon forget you when you treat them like your friend.

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