For those of you who missed it, last night (1/24) I ran an ‘office hours’ style Q&A call as a follow up to the ‘9 Mistakes Musicians Make Using Social Media’ teleseminar that Ariel and I put on the week before.
Both of these calls have been leading up to the big announcement of the brand new Cyber PR® 9-week social media mastery e-course, Social Media House, which launches on Feb 18th (FYI – there are only 9 spots left so join us NOW!).
The purpose of last night’s call was simple – to discuss any burning questions about social media that the ‘9 Mistakes’ teleseminar was bound to stir up. Oh and stir it did. We had over 100 people on the call last night, and spent almost an hour and a half addressing some really fantastic, and important questions.
To give a nice recap to the fantastic call, here are the 5 best burning questions that were asked on last night’s call:
1. Considering all the options for social media promotion, what do you feel is the priority list? i.e.: Facebook, Twitter, etc. Where should i spend the most time / investment?
The priority of where you spend the most of your time should lie in where your fans are. This means that BEFORE you start marketing and engaging with fans through social media, you need to have the following:
1. An understanding of who your ideal fan is so that you can seek them out.
2. An understanding of the community demographics of each unique social media platform so that you can best target where your ideal fan is spending most of his or her time.
Once you have figured this out, you can determine which social media platforms should take priority.
2. What’s a good way to get your Twitter followers talking about/checking out your music without spamming them with links?
The best (and really ONLY) way to get people to check out and eventually talk about your music is to have REAL conversations with them. It is through this two-way conversation that you will build relationships, which are the only way to establish real supporters (fans!) that will listen, share and advocate your music.
This all comes down to understanding that Twitter is a conversation tool and not a broadcast tool, and using it as such on a consistent basis.
3. If I have $50 – $100 a month to use promoting my music, how would that money best be spent?
I love this question and I’m so glad we had a chance to talk about this. Before you establish yourself through social media, you need to establish your hub – the place that you OWN online, that will never go away, no matter what social media platform is popular.
This amount of money is perfect for establishing and maintaining your online hub, which consists of three things:
1. Your own official website (yourband.com)
2. Your blog (this should be built in to your website)
3. Your newsletter
4. How many emails per week would you say is acceptable? I’m currently sending out 2-3 per week and some people are saying it’s too much.
Unlike social media, which for the most part is understood to be a public-facing endeavor, email has been and will always remain a very private and personal platform.
If fans are willing to give you an email address, they are expecting that you will respect and appreciate the fact that you now have access to them directly. Giving an email address, in this respect, is no different than giving a mailing address and a phone number.
In order to remain responsible to your fans and respect their wishes of not feeling taken advantage and overly marketed to, you should keep your newsletter to once a month.
5. What is a realistic time period for developing my 1,000 true fans?
There is no easy way to answer this question, which is exactly why I was so glad it was asked. It MUST be understood that there is no magic bullet for building a fan base.
What works for one person, may never work for another.
And don’t think that this is just the way it goes for musicians. All brands in any industry have a difficult time building a fan base (or customer base). It is the reason why 95% of small businesses fail.
That said, understanding what it takes to establish a fan base is most definitely the first step toward success.
Once you’ve got this under your belt, you’ll be able to work on a strategy that works for you, and for your fan base, so that you have the opportunity to reach the 1,000 true fan mark.
This may take you a year. This may take 10 years.
There is no magic bullet for success in the music industry, so all you can do is create a great product (your music!) and a great strategy that caters to, and nurtures your fans.
And this brings me back to our new course, Social Media House…
This 9-week e-course is designed to help you to understand how social media platforms work and how to use this information to build a strategy that works for you, your team and your fans.