5 Burning Social Media Questions Answered – Social Media House Pre-Launch Q&A Call Recap

For those of you who missed it, last night (1/24) I ran an ‘office hours’ style Q&A call as a follow up to the ‘9 Mistakes Musicians Make Using Social Media’ teleseminar that Ariel and I put on the week before.

Both of these calls have been leading up to the big announcement of the brand new Cyber PR® 9-week social media mastery e-course, Social Media House, which launches on Feb 18th (FYI – there are only 9 spots left so join us NOW!).

The purpose of last night’s call was simple – to discuss any burning questions about social media that the ‘9 Mistakes’ teleseminar was bound to stir up. Oh and stir it did. We had over 100 people on the call last night, and spent almost an hour and a half addressing some really fantastic, and important questions.

To give a nice recap to the fantastic call, here are the 5 best burning questions that were asked on last night’s call:

1. Considering all the options for social media promotion, what do you feel is the priority list? i.e.: Facebook, Twitter, etc. Where should i spend the most time / investment?

The priority of where you spend the most of your time should lie in where your fans are. This means that BEFORE you start marketing and engaging with fans through social media, you need to have the following:

1. An understanding of who your ideal fan is so that you can seek them out.
2. An understanding of the community demographics of each unique social media platform so that you can best target where your ideal fan is spending most of his or her time.

Once you have figured this out, you can determine which social media platforms should take priority.

2. What’s a good way to get your Twitter followers talking about/checking out your music without spamming them with links?

The best (and really ONLY) way to get people to check out and eventually talk about your music is to have REAL conversations with them. It is through this two-way conversation that you will build relationships, which are the only way to establish real supporters (fans!) that will listen, share and advocate your music.

This all comes down to understanding that Twitter is a conversation tool and not a broadcast tool, and using it as such on a consistent basis.

3. If I have $50 – $100 a month to use promoting my music, how would that money best be spent?

I love this question and I’m so glad we had a chance to talk about this. Before you establish yourself through social media, you need to establish your hub – the place that you OWN online, that will never go away, no matter what social media platform is popular.

This amount of money is perfect for establishing and maintaining your online hub, which consists of three things:

1. Your own official website (yourband.com)
2. Your blog (this should be built in to your website)
3. Your newsletter

4. How many emails per week would you say is acceptable? I’m currently sending out 2-3 per week and some people are saying it’s too much.

Unlike social media, which for the most part is understood to be a public-facing endeavor, email has been and will always remain a very private and personal platform.

If fans are willing to give you an email address, they are expecting that you will respect and appreciate the fact that you now have access to them directly. Giving an email address, in this respect, is no different than giving a mailing address and a phone number.

In order to remain responsible to your fans and respect their wishes of not feeling taken advantage and overly marketed to, you should keep your newsletter to once a month.

5. What is a realistic time period for developing my 1,000 true fans?

There is no easy way to answer this question, which is exactly why I was so glad it was asked. It MUST be understood that there is no magic bullet for building a fan base.

What works for one person, may never work for another.

And don’t think that this is just the way it goes for musicians. All brands in any industry have a difficult time building a fan base (or customer base). It is the reason why 95% of small businesses fail.

That said, understanding what it takes to establish a fan base is most definitely the first step toward success.

Once you’ve got this under your belt, you’ll be able to work on a strategy that works for you, and for your fan base, so that you have the opportunity to reach the 1,000 true fan mark.

This may take you a year. This may take 10 years.

There is no magic bullet for success in the music industry, so all you can do is create a great product (your music!) and a great strategy that caters to, and nurtures your fans.

And this brings me back to our new course, Social Media House…

This 9-week e-course is designed to help you to understand how social media platforms work and how to use this information to build a strategy that works for you, your team and your fans.

Join us in Social Media House – this course kicks off Feb 18th and there are only 9 spots left! REGISTER NOW!



Social Media House: Ariel’s New Online Course for 2013

In 2012, Facebook changed the rules 12 separate times.

This means that on 12 separate occasions, Facebook changed the way your posts are seen by your fans, the way your fans engage with you and THIS MEANS they changed the way you can grow your fan base and make money.

I’m looking to work with 50 of best creatives who are ready to STEP UP and take your career to a place you’ve never done before.

Click HERE to LISTEN TO THE REPLAY of the exclusive 60-minute call to kick off the New Year focused on building your career!


THURSDAY, January 24th – 8PM EST
Phone Number: (206) 402-0100
Pin Code: 596072#
To attend online:


Jon Ostrow and Ariel Hyatt of Cyber PR and Mic Control will teach you:

  • The 9 things you are DOING WRONG NOW (and you have wasted time and money on them in the last year)
  • How to make these critical changes in 2013 to build your career in the music business
  • How to set yourself up to be a music marketing pro in 2013

See you then! (if you can’t make the call you will get access to the Instant Replay)

Ariel & Jon

Everyone Thinks They Know How To Use Social Media

Social Media is now mainstream media…

For anyone looking to get more exposure it can be the silver bullet.

However, a vast majority of you are using social media all wrong.

Everyone thinks they know how to use sites like Twitter, Facebook and YouTube, but few of us know how to use them effectively to actually engage fans.

You are Missing That ONE Thing to Focus On

You are missing that ONE thing to focus on that will actually increase:

  • your visibility
  • your fan base
  • your Return On Investment (ROI)


When I talk about investment I mean the investment of your time as well as any money you spend marketing and promoting.

I’m thrilled to be rolling out my best course ever. Social Media House will teach you how to optimize your overall approach to social media & online marketing and make it work effectively for you.

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Dialed In Exposure & Die Hard Fans – Your 9-Week Plan:

Week 1: Your Social Media Strategy

- How will social media help me?
– Social media takes forever, how can I do it more efficiently?
– Do I have to show my personal life to be successful on social media?
– I have nothing to say, how do I stay ‘consistent’?

You know what Social Media is and how to use the basics but it’s time to learn the one thing 99% of people are not focusing on and put a strategy into place around this thing so you can set yourself up for success.

Week 2: Your Website

- Do I really need a website with all of this social media?
– Is my website good enough?
– What elements do I need to have on my website?
– How can I build an inexpensive website?

Learn to optimize and monetize your website more effectively. You have 3.5 seconds to get their attention or they will leave your page.

Week 3: Facebook

- How do I get my fans from my personal page over to my fan page?
– Do I really need a fan page AND a personal page?
– How do I keep my branding on point when Facebook is only blue and white?
– How do I get more ‘likes’ on my page?
– How do I get more people to see my posts?

Learn the best strategies apps and plug-ins for making the ever-changing Facebook a powerful fan-building machine and a showcase for your music, list building and videos.

Week 4: Twitter

- Who cares if I’m eating a tuna sandwich?
– Why do people make the stupidest updates ever and post them to Twitter?
– Why are all of these people following me and who are they?
– What the heck is an @ or an RT or a #?
– How do I effectively, REALLY use this platform? It makes no sense.

Many are on Twitter but there is much room for improvement.  Find out how to use Twitter more effectively and find new fans to follow and engage with you.

                             Week 5: YouTube

- How do I go viral on YouTube?
– Do I need a YouTube Channel?
– What types of videos should I be creating to connect with my audience?
– How do I make money on YouTube?

We will have you amassing fans and attention on the 2nd largest search engine in the world. Garnering more subscribers & fans doesn’t mean you have to make new videos.

Week 6: Blogging

- Why should I blog? I have nothing to say…
– How do I get bloggers to pay attention to me?
– How do I optimize and monetize my blog?
– How do I blog without wasting a huge amount of time?

Learn the easiest blogging platforms and how to blog without wasting huge amounts of time or causing yourself stress.

Week 7: Pinterest

- What is Pinterest?
– I hear only females use it and it’s for shopping… is that true?

Sharing photos have just become a fun (and easy)! Learn how Pinterest can be a way for you to showcase your personality, and connect with fans that can lead to meaningful blog traffic.

Week 8: Newsletter

- Newsletters are all spam, why should I write one?
– How do I get people to open my newsletter?
– What’s the point of a newsletter with so much social media available?
– How do I track my newsletter?

Learn how to write captivating content and distribute newsletters that build trust and loyalty, whether you are on or off the road. An effective newsletter strategy will result in higher sales.

                 Week 9: Fan Funding & Continuum Programs

- How do I join the revolution?
– How do I get my fans to support my dream?
– Will a fan funding campaign help me find new fans?
– What happens if my campaign fails?

The internet is a powerful way to raise money for projects and get your fans to fund endeavors, attend VIP events and participate in special opportunities with you. Many artists complain that they feel like carnival barkers when approaching fan funding. Find out how to create a program that will get you paid and keep your self-esteem intact.




Register for Social Media House NOW!


We Did It! My Crowd Funding Campaign is OVER

I am sitting here in a state of utter disbelief!

My crowd funding has been humbling, scary, confronting, and in the end totally uplifting!


Thank you from the bottom of my heart for coming on this journey with me

and for being the wind, the waves,  the road…… and the Net


Thatch, Sheila, Nkechi, Norm Jones, Rob Johnson, Ty Noonan, Jeffrey Gerlach, Brett Wilson, Alain Pernot, Chris Morris, Danielle, Paul Carosi, Michelle, Durojaiye, Christie Grace, Penny, Mel, Cady Finlayson, Charlie Gathe, Tonya Shevenell, Justin Naylor, Dave Tofani, Chris Huff, Jessica Paige, Christina Sheer W, Julie Geller, Sam Jackson, Ryan Lucht, Rob Phas, Kaya Colak, Shannon Pratt, Emy Tseng, Erin McNamee, Kevin Mitchell, Jamie Alonge, Ben Craven, John Comerford, Mikael Jacob Matta, Bobbo Byrnes, Monica O’Brein, Kin Ken, Rachel Barton Pine, Deanne Hardwick, Celia Slattery, Adrian Stewart, Kerri Randall, Rich Koski, Philip Zimmerman, Corey Ellis, Meriwether, Karen, Susanna Carman, The WEB Team (Edie, Erica, Jared), Leni Stern, Linda Bonadies, Colin, Aris, Dan Bevin, Paul Marcus, David Avery, Selita, FireDean Schilling, Deb, Lucy LeBlanc, Rob McDermott, Marya Stark, Lucy Hammond, Dennis Middleton, Glenn McMullen, Jes Raymond, Denise Stiff, Patrice O’Neill, Ken Main, Michele Thomas, Clive Swersky, Melanie R Dyer, Cat Marcasciano, Gata Negrra, Geronimo G-mo Moreno, Jon Weisberger, Louis Landon, Robert M. Leggett, Owen Drew, Jessica Wilson, Jonathan Schwartz, Melissa Bailey, Howard Lull, Jay Mankita, Tim Whalen, Esme Packett, A.C., Jen Cohn, Alexander Vlachos, Hannah Showmaker, Joe Blanda, Julie, Fabian Alsultany, Michael Cohen, Jim, Gregory, Bobby Marko, Adam Arredondo, Allen Salzberg, Chris, Chris Conway, Edie Collins, Joona Nuutinen, Idelle Nissila-Stone, Brian Wilkins, Brian Wilkins, Glory Douglass Reinstein, Michael Meinhart, Gloria Sokolin, Colin Willis, Kathryn Berry-Sauvageau, Mary Barry, Grace Baugh-Bennett, Evan Specter, Janyse Jaud, Sam Cosby, Cliff Stevens, Alex Richard Commins, Kerry Harvey-Piper, David Warrick Jones, Rich Meitin, Scott Krokoff, Guilherme Gautreaux, Michael Kauffman, Ken Coulson, Jo Papadaki, Steve Melhuish, Mark Muggeridge, Elwin Williams, Rigo Asencio, Michael Huppe, Bob Baker, Kevin Toqe, Christo Jones, Rebecca Moore, Ali Sachedina, Andras Bozan Bodrogi, Nick Johnson, Patty Mattson, Robert E. Person, Arline J. Lederman, Michael Himes, Paul Reyes, Marshall Such, El Prezidino, Tracy Maddux, Ferdinano Arno, Glenn Peoples, Sonya, Claire Armbruster, Obande Peter Obande, Ra Sha Heen, Kevin Smith, David Hooper, Kathy Muir, Jim Crabb, Theresa Noye, Jennifer Vazquez, Bjorn Dahlberg, Talie Melnyk, Shawnda Grice, Jean Synodinos, Dudley Saunders, Ilyana Kadushin, Carli Munoz, Mindy Gledhill, Kent Gustavson, Ana Sanjuan, Ashley, Vivek J. Tiwary, Kristen Graves, Maude Brochu, Sheri, Jensen Reed, Cory, Steve Schultz, Patsy Delledonne, Alli, Don Slepian, Chip Petree, Kiliii Yu, Alice Rose, dARIO, Jonathon Roberts, Michael Whalen, Thomas Silverman, Roy Silverstein, Kim, Peter Woolston, Dann Russo, Jay Frank, Jim Cummings, Linda Bonadies, Sheila Grace, Tyson Lannon, Joan & Dick Firestone, Ellie & Geirge Munroe, Rachel Barnhard, Istvan, Joseph Gonzales, Laura, Emily Reichbach Rosenthal, Jason Torbert, Dominique Rowland, Tom Laune, Anna, Rachel Bagby, Mita Carriman, Michael Oteka, Kristin FM, Martin Atkins, Rachel Masters, Rob Gordon, Marcus Whitney, Jill Lerman Nazimek, Sandra Hanna, Brian John Mitchell, Zach Falkow, Kim Riemer, John Bartus, Nancy Drosd, Walt Pitts, Troy Petty, Annemarie Clinton, Laura Allen, Gian Uccello, Rachel Schroeder, Cynthia Shelhart, Spoon, Tom, Nicola Milan, Kira Willey, Francis Booth, Anu Gunn, Chuck Hughes, Julie Geller, Bill Carter, Ace Connell, Al Purdie, Walter Tackett, Benjamin Benaim, Queen Rose, Melissa Ostrow, Jordan Walker, Stephen Coyne, Lawrence Reusing, Paul Beaudry, Jeff Clark, Paul d’Amore, Parisch Browne, Anita, Chris Hacker, Carole Hyatt, Ann Mcgovern, Jon Ostrow, Patrice Fehlen, Pete Scherer, Adam Lewis, Judith Gerberg, Jennifer Selke, Victoria Camera, Nikki Hirsch, Randy Chertkow, Peter Clitheroe, Eleanor Whitney, Joyce Dollinger, Nathan Lew, Bryan Calhoun, Laurena Marrone, Erik Philbrook, Brian Ibbott, Sally J Freeman, Carol Swed, Rachel Schain, Chiller Twist, Kevin Atwood, Wendy Snyder, Aaron Levinthal, Daniella, Leo Osborne, Derek Sivers, Gordon Hyatt, Millie M, Charlie Dahan, Peggy Dold, Molly Nagel, & Brian Meece


4 Reasons Buying Fake Numbers Can Destroy Your Music Career

Real Fake Switch Showing That The Item Is Genuine
Let’s get something out of the way right now:

Buying fake views, fans, followers and traffic is a VERY BAD idea.

Now let’s take a step back and explain.

Over the last two weeks, a story broke on The Daily Dot blog claiming that Youtube had stripped over 2 BILLION views from Sony and Universal’s Youtube channels due to a breach of their user agreement….

In other words, the claim was the Sony and Universal were being stripped of 2 billion FAKE views.

As it turns out, this wasn’t really the truth. It became understood that what Youtube was really doing was transferring views from old, ‘dead’ videos from their Youtube channels, over to the active videos on the VEVO channel for each company. The two major labels actually own stake in VEVO and have been working on phasing out their old Youtube channels.

But whether or not Sony and Universal were actually stripped of 2 billion fake views or not isn’t so much the point…

The fact that fake views have become SO common in the overall conversation of digital promotion, to a point where major blogs and publications are jumping to conclusions (and almost logically so) about companies buying fake views to increase their overall presence is disturbing.

The reason so many people have made the decision to buy fake (fans, followers, views, traffic)?

  • Lack of education about how to truthfully build visibility online

The common thought here is that more views or fans or followers = increased likelihood that it (a video, a profile, a website) will rank higher and be seen by more people.

This is only VERY partially correct, but mostly it’s wrong. I’ll explain more below.

  • Lack of education about how the music industry works

The common thought by far too many independent musicians is that more views, fans and followers = increased likelihood to be ‘discovered’ by the industry, creating an opportunity to sign with a label.

This is wrong. Very, very wrong. Again, I’ll explain more below.

So let’s take a look at 4 reasons why buying fake anything online won’t lead to the success it is so widely thought to bring.


Why Being On Oprah Was The Worst Day of My Life

Being on Oprah changed my perception of what I was doing for a living forever and marked the beginning of my long love affair with social media.  The story goes like this…

By 2002 I had run my boutique PR firm for 6 years, helping musicians tell their stories, and I was very satisfied doing that work.  One fateful day my telephone rang. It was a call from a producer at the Oprah Winfrey Show.  She had read an article about my mom in a magazine, where mom had mentioned her entrepreneurial daughter.

Within a week, an Oprah film crew had descended. The show combined live studio and taped interviews with Gloria Steinem, Naomi Wolf, Faye Wattelton, Rebecca Walker (Alice Walker’s daughter) and many other guests. On the air date, Oprah opened the show by promising “A revealing look at what younger women think about older women…”

We were told that the theme of the show would be “generational differences in the workplace,” But what it ended up being was the airing of my painful family struggle in front of 40 million viewers.  It turned out the show was  really about pitting daughters from my generation against their mothers, ambitious women who were at the front lines in the battle for women’s equality. There was tremendous pain for all of the daughters featured. I’m not writing this to air dirty laundry.  I’m writing it to make a point about Traditional media.

In considering whether I wanted to write about this I started researching,  and I discovered that this particular episode has been cited and quoted in many books and papers.  My story has touched a nerve.

Here’s the thing: Women of my mother’s generation (the silent generation) struggled and women still struggle 40 years later as the most popular article that has ever run the Atlantic monthly Why Women Still Can’t Have it All attests.

The lesson I learned from Oprah (and about mass media) is:

In mass media you have NO control.

The day of the Oprah taping, I sat for hours under hot lights with pancake makeup on while the producer manipulated the story she wanted out of me. I tried my hardest to paint a rosier picture but as a non media-trained novice I was no match for the biggest daytime TV rated show in America.

The producer wanted me to reveal my pain. She actually had an exact sentence in mind that she wanted me to say. In other words she had the script before she showed up in my office.

After hours of back and forth I finally asked her please just tell me what it was she wanted me to say.  The producer fed me the EXACT Sentence (not my words) I parroted back, and as soon as I did, the cameras went off and they went away back to Chicago to the editing room.

It took 2 years to repair the damage and the pain that Oprah caused in my relationship with my mother.

Why am I telling you all this?

It’s to explain why I’m so passionate about social media.

Social media comes from you. You get to tell the story that you want to tell. There will never be producers grilling you under hot lights with cell phones ringing in their ears to get a version of a story that they want.

Have you ever heard of someone being interviewed for hours for a newspaper or TV piece and then one teeny snippet (sometimes taken out of context) is what makes it onto the 6 o clock news?

As a publicist working with traditional media I saw it EVERY DAY.

In mass media it is their truth.

In social media you have the right to defend yourself if anyone has objections or paints a picture of you that you don’t recognize as your truth.

And in social media you have the freedom to go deeper to explain if you want, openly in front of anyone who wants to see.

The best part about telling your story is:

You can build your own tribe and they can choose to come with you on your journey

I lost my faith in mass media the day that TV show aired and started my journey towards online PR. This was way before it was called “social media,” it was during the time of list servs and web rings and webzines, and years later, social media has gone mainstream.

Many still believe that with traditional media comes cache.

OK, believe it, maybe sometimes it’s true.

For me, from that day forward, every time I had to pitch a story to a traditional journalist I just felt nauseous.

Thinking that mainstream media will save you, discover you or put you on the map and make your career is a misguided conception.

Just ask 99% of all clients I have spoken to who have ever hired a traditional publicist ;)

Your wonderful tribe of people will come with you after the pancake makeup comes off and the hot lights turn away.

Your fans = your tribe = your conversation and your control.

This is why I believe in social media.

I want to help you tell your story.  I want you to utilize my 20 years of PR, Marketing and Social Media Experience to make a huge difference for you in 2013 – Follow this link to work with me, I’ll change your mind about all of this stuff, I promise.


The Reason I Got into Helping Artists Goes Like This…. (or Part 2 of Telling My Story)

It’s the day after Christmas.  The rain is pouring down on the roof and the turkey roast is slowly digesting…  and since I have just asked practically everyone in the world I’ve ever met to help me raise a lot of money to do something I have only dreamed of I’m going to be sharing my story with you….

I was raised in New York City in a creative household.  My dad was a documentary television producer and my mom, a pioneering female entrepreneur and author.

As a typical high achieving “Type A” family, the conversation at the dinner table every night was around my mother’s business and her new endeavor as a self-help author. When I was 8 my mother’s book The Women’s Selling Game became a bestseller and her subsequent books Women and Work, and When Smart People Fail also were hits.  Mom was on dozens of TV shows; Oprah, The Today Show, Donohue, etc. and, she was featured in magazines, and newspapers. She started traveling even more than she had in her role as an entrepreneur, speaking around the world motivating women with talks and workshops who were moving away from traditional jobs and as they were newly adapting to their roles of executive females.

At the time of this was happening my dad who is an Emmy Award winning documentary TV producer, was experiencing a less soaring trajectory.

The TV business started to experience a transition and, all of a sudden the public wanted less of what my father made.  New types of programming began to replace the high budget high quality documentaries my father worked on. Videotape and cheaper methods that my father wasn’t used to began to replace film. Thousands of people began to flood the TV market as “TV” was a new major in universities and the market became saturated with younger more nimble people who would work for less. Dad, unwilling to compromise his artistic vision, started working less.

What happened to my dad has happened to many in his generation and in my lifetime to countless musicians who were unable to adapt.  They got left behind. Today my dad is still a producer of live events and he has found a satisfying outlet for his creativity, but he no longer makes TV documentaries and he hasn’t for a long time.

I can’t help but think that I think about my childhood and seeing my dad get left behind factored into why I was so drawn to artists – helping artists find their voices, tell their stories and adapt to new changing technologies.

It’s not fair that all of a sudden there are all of these new rules (I never have said that it is) but it is necessary.  If you want to stay competitive doing what you love you must stay nimble and adapt or you will get left behind.