5 Things All Musicians Need BEFORE Starting a Digital PR Campaign

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:
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1. Reach new fans
2. Increase online influence
3. Create new content that can be used to continue to build strength of existing fan base through social media

While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.

In order for a PR campaign to truly be successful, you must have the 5 following assets:

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Sound Advice TV – Helping Artists Leverage Social Media

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I am gearing up to post some new episodes of Sound Advice TV in the meantime here is an oldie AND goodie from MIDEM where I talk about Cyber PR® and techniques and strategies that work for emerging musicians

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Charting the Course: A Radio Promo Discussion – Mark Muggeridge of Evil Genius Media


Welcome back to the seventh and final interview in our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Michael Addicott, Manager of Curation at Pandora.

Today we hear from Mark Muggeridge, founder of UK Campaign Management and Music Strategy agency Evil Genius Media.

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Charting the Course: A Radio Promo Discussion – Michael Addicott of Pandora


Welcome back to the sixth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with David Avery, President of Powderfinger Promotions.

Today we hear from Michael Addicott, Manager of curation at Pandora.

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Charting the Course: A Radio Promo Discussion – David Avery of Powderfinger Promotions


Welcome back to the fifth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

On Friday we spoke with Adam Lewis, Co-Founder of Planetary Group.

Today we hear from David Avery, President of Powderfinger Promotions, an indie radio promoter and publicity firm!

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Charting the Course: A Radio Promo Discussion – Adam Lewis of Planetary Group


Welcome to the fourth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Dave Cool, Director of Artist Relations at Bandzoogle.

Today we hear from Adam Lewis, Co-Founder of Planetary Group, an artist development and radio promotions firm based in LA and Boston!

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