NEW Interview Series! Charting The Couse: A Radio Promo Discussion

In radio studio

It’s that time again kids! CMJ in New York City starts TOMORROW.

I’ll be there and so will Jon Ostrow, as we are both speaking on panels and in commemoration I decided to interview six of the best and brightest people, some of whom work directly in radio promotions and some do not, but they all advice artists daily.

Here is my take:



3 Ways to Convert Facebook Engagement from a Profile to a Fan Page

bigstock-We-Love-It-45529564Last week I explored the answers the all-to-commonly asked question of ‘why do I need a Facebook fan page if I already have a Facebook personal profile?’.

And while I hope that got through to some of you who hadn’t yet made the move to a fan page, there is still another question that needs to be addressed, which is:

“Once I have a fan page and have invited all of my friends to join me there, how to I continue to convert fans, and ultimately the engagement, from my personal profile (that has hundreds, if not thousands of friends engaging with me) to a fan page with little-to-no existing engagement?”

This is an incredibly valid question, but in all honestly isn’t an easy one to answer (especially with FB changing their own rules on a monthly basis for how posts are seen by your friends and fans), so let’s take a look at a few simple ways that can become an important part of a long-term strategy to convert fans and engagement from your personal profile to your fan page:


Cyber PR® Arsenal: Killer Apps, Tools & Sites – Soundcloud

SoundCloud is an industry standard for audio sharing with a built in social networking platform.
There are many options and features within SoundCloud that allow musicians to collaborate, promote, and distribute their music. SoundCloud is being described for audio as what Instagram is for photos or what Youtube is for videos.

It enables everything from mobile voice recording, online mastering, digital distribution to Facebook artist profiles, and iPad music making. It is a medium that allows for custom branding, controlled distribution, and statistics.

Free entry to the platform is an obvious reason for DIY musician to use SoundCloud, however below are 4 great reasons why you should give SoundCloud a try:


3 Critical Reasons Why a Facebook Profile Can’t Replace a Fan Page

Quite often, we have musicians who approach us with the same questions:

“I don’t have a Facebook fan page, but I DO have a personal profile and everyone tells me I need to get a fan page. Why do I need a fan page if I already have hundreds of friends on my personal page?”

This is a very common scenario for independent musicians and unfortunately a personal profile just won’t cut it as an asset in your overall arsenal of marketing tools.

While I’m sure we could come up with dozens of reasons to avoid using a personal profile as a marketing tool rather than a fan page, there are 3 critical comments to a fan page that I’d like to shine a light on:


Cyber PR® Arsenal: Killer Apps, Tools & Sites – Bandcamp

Distribution of music has opened up from being controlled by record labels’ to now being practically free for all musicians.

Being your own record company is a reality for the DIY musician. You have to be able to market, record and distribute your music.

Luckily there are many sites and apps that allow you to propagate your finely tuned songs around the world in seconds. Soundcloud, Reverbnation, are all sites that work; however, BandCamp is the site that will present your music in a way that is visually appealing and also provide tools to build and analyze your fan base.

Bandcamp is different in the way that it acts as a store front for distributing your music that you don’t have to pay to be on, unlike CD Baby, iTunes or Amazon. On the contrary, Bandcamp is 100% free for you to place your music on, but they take 15% of any sales you do make (10% on digital).

This free entry is an obvious benefit for DIY musicians to use Bandcamp, but below are 5 more great reasons to give the service a try:

1. Easy To Set Up, Upload, And Customize

Setting up a BandCamp account is simple and only takes around 15 minutes. After the preliminary set up you can brand your page by customizing the color scheme, lay out, header and put up your album artwork. The way that Bandcamp presents all of the artwork and songs creates a visually attractive digital album that is not possible with other platforms.

2. Compile A Mailing List

One of the best features on Bandcamp and most important for your marketing plan, is that you can set up a mailing list. You can set Bandcamp up in a way that when someone wants to download your music it will ask for an email address, and then send them your music. You can then export the mailing list and save it for monthly newsletters.


Most music platform sites allow you to track your plays. Bandcamp does this as well, but it also allows you to track partial plays, skips, and complete plays. This is a great way to discover what song on the EP will be the single on the album. Bandcamp also allows you to track your “Buzz” which consists of all plays from different sites that the Bandcamp player widget has been embedded on. This is an amazing tool to help track your most popular sites to play music, but also see where your band is being talked about and join the conversation.

Sell Your Music With Options

It’s hard to find a place where you can easily distribute your music and your band merchandise, Bandcamp does this with ease and plenty of customizable presentations. One of the coolest features is the multiple format download option. Just upload an Apple Lossless file and Bandcamp will do all the conversions for this file. You can than offer a free download of the lower quality and name your own price option for the higher quality. You can also set one or multiple tracks free to download and others not, or the whole album for any price you wish.

Discover New Music

If you think you can get through this business without supporting other artists and production teams, then your selfish. Bandcamp allows you to find artists who are near you and interact with them so you can maybe swap gigs, collaborate, or set up a tour together. It’s also a great place to find new music, and see what trends are standing out, so you can mold you marketing plan to fit into the popular niche.

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The 3 Mistakes Every Musician Makes While Using Social Media

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While social media is a critical component to any musician’s overall marketing strategy, it needs to be done so effectively, or it is likely to become another source of time and frustration, rather than THE source responsible for moving you closer to achieving your goals.

There are quite a few simple pitfalls that musicians often make while using social media that need to be avoided.

By doing so, you will set yourself on a path towards an effective social media presence and a more loyal fan base.