Cyber PR® Tribute to 9/11 – Part 1 of 2: “All-American Heroes”

It has been almost 11 years since the tragic events of September 11th. This fall, we have 20 Cyber PR artists who are paying tribute. These talented women and men all have unique stories of how the events changed their lives and shaped them into the musicians they are today. These are nine artists have songs about our All-American heroes of 9/11.

Ariel and Team Cyber PR®

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Jennie Walker


Jennie Walker’s debut album “Night Flight to London”, includes the song “Hero In My Eyes,” inspired by a firefighter in London and former boyfriend, who was affected with PSD by the happenings of 9/ 11. The entire album was co-written and produced by Grammy-nominated and twelve-time platinum selling producer, Tommy Faragher and won the British Airways Face of Opportunity award in 2011.

Derik Nelson


Derik Nelson is a singer, songwriter and producer in Los Angeles. He can be seen weekly as the guitarist on the FOX TV show “Glee,” and has produced and recorded six full-length albums to his name. His original 9/11 Tribute Song, “Phone Call,” was inspired by the chilling phone calls made by passengers to their loved ones in the planes on that tragic day. Derik prides himself in his honest lyrical approach, and his biggest dream is to connect with millions of people through his original songs.




Kurt Hunter



Kurt Hunter has played music in over 35 states, internationally, and on one of the world’s largest cruise ships, The Norwegian Epic. His songs have been featured in airplane radio, movie theaters, and national television. His most known appearance to date is an Esurance commercial where he got “animated” by the team at Esurance. Kurt has released two full-length albums and countless singles and covers. His music has also appeared on MTV’s Teen Mom, Auction Kings, Delta Airlines, and Fox promotions. He describes his sound as a blend of Jason Mraz and James Taylor.




Jennifer Johnson

Jennifer Johnson’s song, “Angel of the Fallen,” was written on the 10th anniversary of September 11. It was inspired by the Naudet brothers’ re-released 9/11 documentary about the NYC firefighters of Engine 7, Ladder 1. This film opened her eyes to the continued physical suffering still faced today by many of the firefighters who worked at Ground Zero. She felt a heaviness inside for days, then began to hear this song in her head. With the song came a clear visual image of an angelic woman figure dressed in white walking.





Eric Hansen

Eric Hansen’s song, “Hero in the Dark,” can speak for itself. Eric might as well have a campfire on stage. The warmth and intimacy of his songs and performance style embrace every person in the audience. Stephen Seigel (Tucson Weekly) writes: “…His trademarked earnest-in-a-time-of-irony-songwriting.” His body of work includes whimsical songs about frogs and baby geese, passionate songs about love lost and love found, playful adult songs with a groove and sexy slant and inspirational songs that ask human beings to build a bridge of hands in cooperation. His performances have made grown men cry and children adore him.


Steely James

STEELY JAMES is an American Songwriter/Recording Artist living in Nashville, TN. He tours consistently to promote his music and message. 
The lyrical content of his most recent release titled FREE SPEECH EXPERIMENT has landed him an invitation to play at The First Amendment Center’s annual concert as well as a licensing deal with The Discovery Network. (Military Channel, History Channel)
With songs like “No More War,” “Things That Kill People,” “Unmanned Police Drones,” “The Corporation,” and “Black Gold.” Steely James’ Free Speech Experiment CD gives an inside look at the psychological effects a decade+ of war can have on an indie artist who writes songs of social significance.

Rob Owen


Rob Owen is a Singer/Songwriter currently residing in Santa Cruz, California. Rob’s compositions have been aired on MTV’s Real World and most recently have been accepted for a major network licensing deal. His newest single, “Another Breath,” has garnered interest from White Knight Music and Tinderbox Music’s president, Jon Delange. His song, “Common Ground,” was inspired by people’s natural tendency to come together in a time of crisis. The song aims to offer uplifting, hopeful and inspiring words for the people who were directly affected by the 9/11 tragedy.


My Silent Bravery

My Silent Bravery’s new LP, Can’t Quit, was produced by Anthony Resta (Collective Soul, Elton John, Shawn Mullins) and features a track with Grammy nominated recording artist, Matisyahu. Can’t Quit was nominated for album of the year at Indie Music Digest and the album’s first single and title track also picked up honorable mention for the songwriting competition, Song of the Year, which receives entries from all over the world. The video for the song “Can’t Quit” has amassed over 300,000 views on YouTube and was recently featured on the AOL music home page. The video covers the heroic struggles of the wounded warrior, youth at the hands of bullies and our fellow American’s coping with the wave of national disasters plaguing the continental US.


Bobby Katz


The 9/11-themed title track, “Lifetime Thing,” perhaps this album’s highlight, was originally written about Bobby’s romantic interest, the widow of a 9/11 firefighter. The goal was to turn his personal experience into a message of love, hope, and perseverance for all. The recording has a personable R&B musical flavor, with a Booker T. and the MGs-inspired organ signature and a wailing female background vocal accompaniment. However, Katz plays against those expectations with a vocal and guitar overlay that sounds more like a Stephen Stills folk-rock tune. As Katz sings about overcoming crushing adversity, the song manages not to just straddle both worlds, but to make something that sounds brand new out of these disparate influences.


Cyber PR® Arsenal: Killer Apps, Tools & Sites – Klout

Jon here, and I’ll be taking over for Jason as your new guide through the killer apps, tools & sites featured here in this series.

So… I’d like to introduce you to the next phase of Musician’s Arsenal – now called Cyber PR® Arsenal.

We are going to continue exploring social media services that can be instrumental in established your digital footprint and conquering your niche, but I’ll be focusing in on very specific takeaways, with each weekly entry giving you a deep understanding of how you can best utilize each unique app, tool & site.

I’d like to begin this new phase in the Cyber PR® Arsenal series with something that everyone needs to understand in order to effectively build a digital presence.

Social monitoring

While there are many social monitoring services out there, Klout is one that has ruffled quite a few feathers, as some people feel it incredibly important, meanwhile others feel like it is irrelevant and/ or inaccurate. So let’s dive into Klout and explore the 5 most important takeaways that you need to understand about the platform:

1. Assist with Targeting Influencers

One of the most difficult things for anyone to do when establishing themselves online is determining who the influencers within a niche actually are. This is where Klout truly excels. By analyzing the content that you are posting to Facebook, Twitter, Youtube, Google +, Tumblr, Foursquare, and Wikipedia, Klout is able to determine the relevant keywords and will identify 3 critical groups:

  • Your Super Fans – Your most powerful fans. These fans last a life-time!
  • Influential Followers – These fans can help you convert others to fans.
  • Niche Influencers – Very important to know. Connecting with these people can help you to increase your overall relevance and influence over a niche.

2. Offer a Frame of Reference

Speaking of targeting the most influential within the niche you are are targeting, Klout gives you both a visual as well as a numerical frame of reference for you to be able to compare your own influence to others within the space. This is important for you to understand if you ever hope to become influential enough to conquer your niche.

3. Discover Content Topics Worth Sharing

Posting relevant content on a consistent basis is one of the keys to social media success. But how do you know what content is relevant? A huge benefit of Klout is that it analyzes your content and identifies not only which of your previous content was the most successful, but also which overall topics you have the most influence in. This will allow you to target in on specific topics within your niche so that each relevant piece of content you post (of course on a consistent basis) are as effective as possible.

4. Identify Where You Make The Most Impact Online

While you may be publishing content on Facebook, Twitter, Youtube and Tumblr or any of the other countless platforms, how do you know which platform will ultimately play the hand in your overall digital success?

Because Klout tracks your presence across MANY platforms, it has the ability to show you where you are really growing your fan base. This way you can spend more time on platforms that are working really well and less time on platforms that aren’t working – OR, you can identify where you need to spend more time in order to ramp up your presence that is currently lacking.

5. Take with a grain of salt

While Klout may have some great tools for you to use (as outlined above), please keep in mind that it is a monitoring tool to help guide you based on suggestions. Klout is in no way the end-all say-all, and should be absolutely taken with a grain of salt – if you see Klout say something isn’t working for you, but you see that it absolutely is, do yourself the favor and trust your instinct….

What Do YOU Think of Klout?

While Klout clearly has quite a few advantages, there are those who feel it is a complete waste of time. I want to hear from YOU to find out what your experiences with Klout have been like. Leave a comment in the section below.


10 Ways You Are Unknowingly Marketing To Your Fans

Marketing is not a department… ~ 37Signals

Marketing is not a job. Marketing is not something you need to put on your daily to-do list.

Marketing is acclimating your audience with the whole vision of your brand.

Marketing is everything that you do.

Anything that can be used to give your fans or potential fans a better idea of what your music is all about and who you are as an artist is branding…

This is marketing.

This simple concept that 37Signals presents is truly an argument for why marketing is more than just ‘spreading the word’. Every time you engage with your fans you are giving them another piece of you, and in essence you are further developing a clearer understanding of your brand.

Why is this so important?

Because a well developed brand will lead to stronger loyalty and long term sales. It is the difference between a movement and a fad.

Here are 10 important components of marketing that will help you further establish your brand:


Musician’s Arsenal: Killer Apps, Tools & Sites – MusicHype

Imagine a world where you, the artist, knows exactly when and how a new fan (or even an old one) interacts with you on one of the many social media networks. Imagine further that you can then reward that fan for supporting your music. Imagine how powerful it would be if you could reach out to the most important fans at the perfect time.

Imagine no more. MusicHype delivers this exact service. Kevin King, CEO of MuiscHype, recently joined us at our Digital Press Conference and filled us in on all the details.

We love MusicHype, but to convince you, here are 3 reasons why MusicHype should be on your radar:

  • Identify Your Super Fans
    • MusicHype identifies the fans that are connecting with you via social channels and how those connections are being made

  • Locate Your Super Fans
    • MusicHpye provides you with a map displaying where all your social interactions occured

  • Reward Your Super Fans
    • MusicHype provides a dashboard through which you can reward your fans for supporting your music

Check out this video of Kevin and Ariel chatting about MusicHype and how it can help you.

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6 Ways to Develop a Killer Digital Brand


Apple, The Foo Fighters, ASCAP and you.

You are a brand just like everyone else.

While social media has leveled the playing field for the music industry, making it so ALL musicians now have the ability to build a fan base, it has also leveled the playing field for every company in every industry.

Because of this, you are now not only competing in the same space as the Foo Fighters, but you’re also competing with Apple.

Well, not really.

But the point is that in the eyes of the average social media user (your potential fan), your presence is the same as any and every other musician, company and organization out there… and only those who establish an effective brand will be able to keep their attention and loyalty.

So how do you establish an effective brand?


Call to Action! 10 Ways To Grow One Gigantic Mailing List

This guest post was written our very own Jon Ostrow, Cyber PR®’s publicity director, who can be reached by email or on Twitterpile of envelopes over red background

Email addresses collected from your fan base is an invaluable marketing tool. While social media’s real-time centricity remains it’s own beast of burden, email addresses allow you to target specific fans and then contact them directly, at any given time. A well-executed email marketing strategy can mean increased loyaltyincreased engagement and ultimately an increase in revenue made from your fans, be it through recordings, ticket sales, merch, or other wise.

So obviously, the act of collecting the email addresses from your fan base is vital to your success and therefore you need a strategy that maximizes the chance of your fans actually giving you their email address.

This is not something you want to leave up to chance.