Musician’s Arsenal – Killer Apps, Tools & Sites: Timeline Is Here!

Today is the day. If you’ve been holding off from switching your Fan Page over to Timeline, you have officially run out of time (pun intended). But never fear, I have here all the essential info you we need to get your Timeline set up right.

1. Cover Photo – The most noticeable change is the giant cover photo bands can now implement. This was a cool feature for personal profiles and allowed users to show off their creativity (or that amazing photo you took of the sunset on vacation), but it is a really powerful branding tool for bands. Loading up an eye catching photo will help draw fans into your page and solidify your image. Branding has always been a little tricky on Facebook fan pages as you had to use certain apps to effectively do this, but this left the wall essentially “unbranded.” Cover photo solves this issue and brings a whole new life to the “wall.”

2. Pinning – Facebook now allows you to “pin” certain posts to the top of your Timeline. I’m particularly fond of this feature because it allows bands to keep promotional posts at the top of their page instead of endlessly posting the same promotion over and over again. Instead of continuing to post updates about an upcoming show, bands can focus on providing more interesting and engage-able content to pull fans towards their page. Keeping the show promotion pinned to the top of the page ensures all visitors will see that post and will be reminded of the show. It’s a beautiful thing. (more…)

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Top 10 Cyber PR® Artists For Spring 2012

With one of the weakest winters in recent memory now over, it is once again time to shine the spotlight on the Top 10 Cyber PR® artists for Spring, 2012. Though this is never an easy decision, especially with the level of talent we are representing on a consistent basis, we have compiled a list of the top 10 Cyber PR® artists that have received the most attention from bloggers, podcasters and internet radio stations. Enjoy and happy spring!

– Ariel and Team Cyber PR®

 

Lila Rose


Lila’s voice is best described as a triangle formed by the smoky alto of Fiona Apple, the gritty edge of Ani Difranco and the pure tone ofAdele. Lila’s recently released debut album ‘Heart Machine’ showcases a unique brand of cinematic emo-pop that has caught the eye of much of the blogosphere.


Click here to view Lila Rose’s VPK

 

 

Art Decade



From Boston, MA comes alternative rockers Art Decade. With the release of their stunning new album Western Sunrise, and the evocative video that accompanies it, Art Decade takes its place as one of the leading experimental rock bands in the country. Art Decade has an expressive, distinct style that shines throughout the album and is captured beautifully in the breakthrough video created by animator Whit Alexander which was made using the $5 Procreate app for the iPad 2.

Click here to view Art Decade’s VPK

 

Colin McGrath



Brooklyn-based singer-songwriter Colin McGrath has a knack for penning tales of freewheeling characters with a natural tone that is both whimsical and heartbreaking. NPR Music has described him as an “Itinerant folk orchestrator,” who writes “songs that are steeped in storytelling, with characters and images drawn from old Americana.”

Click here to view Colin McGrath’s VPK

 

Lexie Roth

Lexie Roth is the daughter of guitarist Arlen Roth and his late wife, Deborah. She has appeared on her father’s album Toolin’ Around Woodstock with Levon Helm on drums, and sings Vaya Con Dios on the upcoming release of the Les Paul Tribute Album alongside of Keith Richards, Slash and many other greats. Lexie has also launched a Kickstarter campaign to help pay for the packaging of her debut album!

Click here to view Lexie Roth’s VPK

 

Tom Fuller Band



In just 7 years and 3 albums critically-acclaimed singer-songwriter Tom Fuller has matured into a sophisticated tunesmith with a flair for penning cinematic, anthemic, pop-rock with introspective and spiritually-uplifting lyrics. The Chicago native’s third and latest, ASK, released September 5th in the UK and recently in North America on Redcap Records is his most realized vision.

Click here to view Tom Fuller Band’s VPK

 

Trew Music

James “Trew Music” Crockett is an American Alternative Hip-Hop rapper and song writer. Born in Prince George, VA, Trew grew up listening to an array of musical genres of different eras. As of recent, Trew has written songs for soundtracks for Sony Motion Pictures and toured with rock band “Kid is Qual”, as well as Pop-Rock bands “The Audition” “Valencia” and “Promise of Redemption”.

CLick here to view Trew Music’s VPK

 

Pheroze

London-born, Brooklyn-based, Indian rock songwriter/ guitarist, Pheroze just released his second solo album, Crows Into Swine, on November 1st of 2011. Unlike his previous work with hardcore metal band Scar Culture, this album displays Pheroze conquering new territories, likening himself closer to a combination of classic Soundgarden and Alice in Chains than Slayer.

Click here to view Pheroze’s VPK

 

Midwest Hype

Midwest Hype combines hip-hop, funk and reggae that sounds like a combination of the Red Hot Chili Peppers and Sublime. They have performed at several festivals including Head Jamz Music Fest, Summer Camp Music Fest, the Indianapolis 500, Green Music Fest, Chicago Bluegrass and have opened for The Wailers, Umphree’s McGee, Rusted Root, and GIRL TALK.

Midwest Hype released DAYGLOW on Jan 5th with a sold out show at Schuba’s in Chicago and followed up the show with a high attendance show at House of Blues Chicago.

Click here to view Midwest Hype’s VPK

 

The Wee Trio

While rooted in jazz The Wee Trio finds ways to break boundaries encompassing their other roots in rock and fusion. Each member is a leader in their own right, but together as The Wee Trio, Westfall, Loomis and Schonig represent one of the highly creative groups pushing jazz and improvised music in exciting and innovative new directions. They now offer their latest creative tour-de-force, Ashes To Ashes – A David Bowie Intraspective.

Click here to visit The Wee Trio’s VPK

 

Kira Willey



In the kindie music world, Kira Willey breaks through with her unique, two-in-one albums that blend upbeat, danceable music with get-up-and-move yoga inspiration. In October 2011, this innovative singer-songwriter from Bethlehem, Pennsylvania, released her second CD, “Kings & Queens of the Forest.”

Click here to View Kira Willey’s VPK

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Ariel Hyatt: 7 Questions For A Real Live Music Supervisor Sarah Gavigan of Get Your Music Licensed

I’m kinda obsessed with how artists make money mostly because artists constantly ask me how they can make more of it.

Several weeks ago, we proudly blogged in support of The Future of Music’s incredible undertaking Artist Revenue Streams, which is a must read for any artist looking to monetize their music.

The FMC has begun to release the results of their in depth study and they have identified 42 ways artists can earn money.

Numbers 5 & 6 on the list are:

5. Composing Original Works for Broadcast (an original jingle, soundtrack, score, or other musical work for a film, TV or cable show, or an ad agency…)

6. Synch Licenses (Typically involves licensing an existing work for use in a movie, documentary, TV, video game, internet, or a commercial).

Which leads me to start focusing in on: How I can help… which led me to Sarah Gavigan, founder of Get Your Music Licensed.

Sarah is an award-winning music supervisor/producer for advertising agencies, brand consultant on music licensing, and a writer. Like me, She has presented at conferences around the globe, including CMJ, SXSW, and Belfast Music Week.

I asked her 7 of the most important questions I could come up with about music licensing and placement and she graciously answered.

1. Ariel Hyatt: What makes music licensing so important for musicians today?

Sarah Gavigan: The first reason is distribution. In a sea of music it’s hard to make a lot of noise. Radio is still seen as the most powerful way to get your music heard by the masses, and the only way to major rotation is to be signed with a major label who is willing to throw a lot of money into your record. Radio literally has the ability to broadcast your song to millions of people every time it’s played. So does synchronization music licensing! If your music is in a television commercial, during primetime hours your song is being heard by millions of people every time that television show is broadcast. The second reason is that it is a fastest way to make real money. 

2. AH: Is it possible for an independent artist or band to get their music placed in a film, on a TV show or ad on their own?

SG: Absolutely, but you need to have a 2 things in place:
1st  In order to appeal to music supervisors you have to know what they’re looking for, and you need to have your rights in order.  
2nd you need to understand that presentation is everything. That’s not to say that you need a fancy website, you just need to understand what information a music supervisor is looking for.  

The 2nd most important thing to know about music licensing is that it’s a numbers game. The more music you have in your catalog, the more diverse that catalog is, and the more chances you have for getting your music licensed. 

3. AH: How do you know if your music is right for licensing?

SG: The best way to know if your music suits a certain type of placement is to watch TV. Watch TV shows, movie trailers, TV commercials and webisodes on YouTube, and you will get a feeling for where your music will work best (i.e. an action series, a drama etc.)

4. AH: Who should an artist contact to get his music placed? 

SG: It’s important to know who you’re talking to, I never open e-mails if I can see that it is a mass newsletter or e-mail blast from someone I don’t know. You need to do some well thought out research. Find a show or brand that you like and work backwards. Look up the Music Supervisor online, and learn a little bit about them before reaching out. Are you thinking a certain brand you think your music might be good for? With good research you can find the name of the ad agency, and then the name of the music producer or creative director at that agency that works on that brand. For many people this can be daunting and time-consuming way to spend your time, which is why I recommend forming mastermind groups with other musicians to help divide and conquer, or to join music libraries that can help distribute your music to buyers in the licensing market.

5. AH: How will being on Facebook & Twitter help get music licensed?

SG: You need to create an audience and create buzz if you want major music supervisors to notice your music. You want to use Facebook and Twitter to help you to establish your brand.

6. AH: What are music supervisors looking for when they search for artists on social media?

SG: We usually head to social media channels once we know about an artist to see what the buzz factor is.  If I have heard a song of an artist and I want to know more I will Google their name and visit their Facebook & Twitter profiles to see how large their audience is. Many times as music supervisors, this helps us gauge where the music might fit best. It seems strange but many times are creative direction is to find a “buzz band.” (meaning one with an already established and growing audience).

7. AH: If you want to get your music placed, do you need to be signed to a label or a publishing deal first?

SG: You don’t need to be signed to get a music placement. I use unsigned artists all the time, which I find through reps, managers and other types of music companies that handle musicians. But, having a prominent music placement can help your chances of getting signed to a label or publisher because you have acquired a larger audience by having your music heard by millions. 



Sign Up Here For Free Access to Our Teleseminar AND Q&A Session!




Is Your Music Right For TV & Film?
Seeing Your Music Through The Eyes of a Supervisor


On this call Sarah and Ariel discussed:

  • What makes music licensing so important for musicians today.
  • Why music licensing should become a vital part of your income this year.
  • How an independent artist or band can get their music placed in a film, on TV or in an ad on their own?
  • How to know if your music is right for licensing
  • Techniques for setting your music library up to showcase to music supervisors
  • And Sarah will teach you one simple method you will be able to start to develop your ability to asses your own catalog for licensability.
  • Sign Up For The Q&A Call Here:



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    About Sarah:

    Sarah has created an online educational resource called Get Your Music Licensed. Which is an online community and platform where she shares her insight and expertise on the notoriously hard to access music licensing industry.

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    Sound Advice TV – What Seth Godin Can Teach The Music Industry [Part 2]

    Here is part 2 of my 2 part interview with the inspiring Seth Godin.

    These are the highlights of our talk. Enjoy!

    The First TEN, everyone has 10 people in the world. If you play for them and they walk away you need to change your music, but if those 10 bring 10 more friends tomorrow now you can amplify what you are doing.
    (more…)

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    Musician’s Arsenal: Killer Apps, Tools & Sites – Last.fm

    At this point we’re all very well acquainted Last.fm and it’s services. The question, which many before me have also tried to tackle, is how can musician’s use Last.fm to promote themselves. With rising popularity of Spotify, musician’s have a unique opportunity to leverage Last.fm to gain more exposure and streaming royalties.

    Just when Last.fm seemed to be losing the battle to Pandora, Spotify announced their app store, which included a Last.fm app. The power of Last.fm has always been based on their scrobbling technology, which allows Last.fm to monitor their users’ listening patterns and make musical recommendations accordingly. With the built in Spotify app, Last.fm can now scrobble all the music you play on Spotify. This move was a huge win win for both companies. Last.fm provides a fantastic music recommendation system that integrates directly with Spotify, and the raising popularity of Spotify gives Last.fm new traffic and a whole new life.

    Obviously, this is a great for users trying to discover new music, but how does this help musician’s gain more exposure (that is what this post is about, right?)? Here are 4 quick steps to leveraging Last.fm.

    (more…)

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    Sound Advice TV – What Seth Godin Can Teach The Music Industry [Part 1]

    Here is Part 1 of my two part interview with the inspiring Seth Godin:

    These are the highlights of our talk. Enjoy!

    LESSON #1: Mass Vs. Weird

    ‘Normal’ means that you are lumped up in the middle of the bell-curve (i.e. part of the mass). This is where the music industry has typically promoted to because it is where most people exist.

    ‘Weird’ means you lie outside the bell-curve. Finding these outliers gives you an opportunity to connect with new people that aren’t being targeted by everyone else.

    LESSON #2: How To Overcome Fear of Disappointing People (Fans)

    You can never rationalize your way out of fear.

    Fear of something else helps to get rid of the first fear.

    You should be more afraid of being obscure than you should be afraid of disappointing a few people who have been alienated by your focus and direction.

    LESSON #3: How Do You Address Musicians Who Feel Like Carnival Barkers By ‘Marketing’ Themselves Online?

    According to Seth (he is right!) – you CANNOT be a musician on a professional basis without touching people.

    ‘Marketing’ is simply finding the right ways to touch people (your fans).

    LESSON #4: The Importance of Doing Business With Your Tribe

    The “Slot Filling’ Activity is what created our vision of what a Rockstar does.

    … there are no slots left because there is no retail left.

    Grateful Dead is the Apple Computers of the music industry. They did it right.

    LESSON #5: Be Remarkable or Be Invisible

    If you want to be great, you have to be prepared to fail!

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