7 Mobile Apps Musicians Need NOW!

Greetings! Marissa from Team Cyber PR® here, and I have a question:

Do you consider yourself mobile-savvy?

I’m not just talking about texting (although that’s important!). I’m talking about using your smartphone to tap into and enhance your online presence while being up-to-date on all of the cool apps to make your life a little easier. If you could use a little help understanding the magic of mobile, then this blog post is for you!

Here are some interesting mobile statistics to keep in mind:

  • There are 165 million Twitter users, and 50% of them use Twitter Mobile.
  • Over 1/3 of Facebook’s 900 million+ users also use Facebook Mobile.
  • Mobile internet usage will overtake desktop internet usage by 2014.
  • Mobile coupons get 10x the redemption rate of regular coupons.
  • 3 out of 5 internet searches are done with a mobile device.
  • 91% of mobile internet access is to socialize.
  • In March 2012, Smartphones were in use by 50.4% of consumers in the US.



Musician’s Arsenal: Killer Apps, Tools & Sites – ReverbNation Mobile Apps

Keeping in line with our recent mobile theme, I wanted to present another mobile option to you this week. Last week we talked about Mobile Roadie’s free mobile ready website option. Mobile Roadie is also quite adept at making mobile apps. And while they are a leader in app creation platforms for musician’s to consider, their price points can be prohibitive for many independent artists.

But have no fear, ReverbNation has been creating free/inexpensive solutions for independent musician’s since their inception. Here again they have come up with an affordable solution for mobile app creation. And ReverbNation can get you up and running with a customized app in 6 quick steps.



Marketing Plan Tactics For Independent Musicians – Part 3 of 3: Content Is King

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Here’s the final post in my 3 part series discussing some basic marketing plan elements for independent musicians. So far we’ve gotten Everything In Order (Website is up-and-running, Newsletter plan is in place and Touring and Merchandise steps have been taken) and we’ve also had a successful Album Launch.

What now?

To build off of all this progress that has been made you will now have to keep supplying content to strengthen your relationship and stay relevant with your current fans, while at the same time this content will also help to increase your fanbase. Additional merchandise is one idea, you can make vinyl for the last album or announce new T-shirt designs. You can also create more videos for songs off the last album or videos of you performing covers…..yes the latter of which is copyright infringement. Here’s a tip: Set up a second YouTube channel for all your cover videos to protect your official artist YouTube channel from being shut down (but this hardly ever happens).

Below I’ve gone in to detail for three important content streams: Music, Social Media and Live Shows.



Musician’s Arsenal: Killer Apps, Tools & Sites – Mobile Roadie

Here at Cyber PR®, we’ve been thinking a lot about mobile lately. It’s clear that people are spending more and more time on mobile devices and as such, mobile marketing is becoming an increasingly important part of an artist’s overall marketing strategy. What we’ve been thinking about is the best way for artists to do this. Everyone here in the office has been working on various blog posts about how musicians can take advantage of mobile, and since I hate being left out, this weeks Musician’s Arsenal is all about Mobile Roadie.


Marketing Plan Tactics For Independent Musicians – Part 2 of 3: Album Launch

The first piece in this 3 part series discussed steps you should take before you start promoting a new album, such as having your online presence all in order. In Part 2 I will go over some basic elements for, yep you guessed it, promoting a new album.

Album Pre-Sale

A great way to build excitement amongst your fanbase leading up to the release of a new album is to organize a pre-sale campaign. Hold a contest, where everyone that makes a pre-sale purchase is entered in to win a prize. Prizes could be additional merchandise, tickets to the CD release show or if you really wanted to get crazy, offer to write and record a song about the winner.

From your online store you should have a few different pre-sale packages at different price points available. For example:

– Tickets to CD release show and digital album
– Autographed CD and tickets to release show
– Autographed CD, T-Shirt and tickets to release show

And make sure everyone who purchased the album during the presale gets their purchase by the release day (that’s the point of the pre-sale!), so mail out any packages a week beforehand and send them a digital download of the album by release day or better yet, the day before.


Musician’s Arsenal: Killer Apps, Tools and Sites – GigFunder

Fan funding, it is the saving grace for the broke independent band. Where before bands couldn’t consider studio time or hiring promotional companies to support their release, with a little hard work, some social media love and good old fashioned word of mouth spread, bands can raise the cash they need to fund their dream projects. With the big four players fairly entrenched in the field (PledgeMusic, Rockethub, KickStarter and Indie GoGo), it’s hard to imagine a new player coming into play. However, GigFunder has found a unique need to fill in the fan funding world.