What Seth Godin Can Teach The Music Industry – Part 1

There’s a fierce rule that I live by that keeps me safe in the music business – it’s simple: Never meet your idols.

I still stand by that … except today I’m changing this to:
Never meet your idols…unless your idol is Seth Godin.

I feel more inspired, calm and clear than I have in a long time.

I was once called the “last enthusiastic person in the music business.” and I prided myself in that.

But lately I’ve been feeling jaded and not quite so enthusiastic.

I think that had something to do with:

1. Being empathic and sometimes feeling like an open receptacle to angry indie artists confronted by the amount of work ahead of them.

2. Reading one too many negative posts about the business and how we are all supposed to feel happy with less in the new model.

3. Traveling the world and hearing the collective gasp as artists scratch their heads and ask – how do we make money doing this??

Turns out Seth Godin has answers….

I’m going to change back into that enthusiastic girl today…

Thanks Seth.

Watch Part 1 of the interview:

Read the Highlights on my Blog:


Is Your Video Going Viral Today? This one is! Watch & Learn…

I just came across this HILARIOUS Video (and genius marketing promo video) created By The Spinto Band.

Who are they? I didn’t know them till 15 minutes ago (turns out they are a lovely Wilmington, DE based indie pop band with 3 albums out) and it is amazing to watch their fantastic S–t People at SXSW DON’T Say video spread across the net like wildfire. Here it is:

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Great Job Spinto Band and thanks for making a Monday much better!

And it’s NOT TOO LATE to get some of your own marketing demons conquered so that maybe in a few months YOU to will be the topic of my “Look at this brilliant video!” rant.

This week I’m be rolling out my newest online course. It starts tonight! Social Media Mastery: Tools & Discourse A 9-Week Online Course, Co-taught by two of the of the most brilliant music marketers I know:

Corey Denis of Toolshed and Jon Ostrow my Publicity Director here at Cyber PR® (and the founder of the amazing MicControl.com) to guide you through exactly how to:

  • Strategically add to your current Social Media assets to generate more online followers & fans
  • Increase your online influence on the 5 main quadrants in online space (it’s not what you think they are)
  • Use analytics to track who is talking about you and where and effectively respond to them
  • Create consistent, compelling content for your fans
  • Use Twitter & Facebook more effectively and find new fans to follow and engage with you
  • Save time and energy by streamlining your marketing & social media efforts
  • Learn the newest Social Media darlings on the block Tumblr, Instagram & Pinterest and how they can help you touch more people

Every week, you’ll receive an action plan, videos and PDFs that walk you through each step necessary to increase your online exposure. You will have full access to special calls with me, Corey & Jon

We will be here for you throughout the course to answer any and all questions and make sure that you finally master your marketing and online social media once and for all…. And all of this for $33 a week…



Musician’s Arsenal: Killer Apps, Tools & Sites – Facebook’s Timeline

It’s a big day today, folks, and the office is all a buzz about the exciting new Facebook developments. What Facebook developments, you ask? What!? You haven’t heard??? Timeline has arrived in full force and is now available for brands! Timeline has been received with resistance by some users (but what Facebook update isn’t?), so this may not be music to everyone’s ears. But as far as bands and brands are concerned, this is a powerful move. I tend ramble on a lot at the beginning of these posts, but I’m pretty excited about Timeline, so I’m jumping right in here.

The most noticeable change is the giant cover photo bands can now implement. This was a cool feature for personal profiles and allowed users to show off their creativity (or that amazing photo you took of the sunset on vacation), but it is a really powerful branding tool for bands. Loading up an eye catching photo will help draw fans into your page and solidify your image. Branding has always been a little tricky on Facebook fan pages as you had to use certain apps to effectively do this, but this left the wall essentially “unbranded.” Cover photo solves this issue and brings a whole new life to the “wall.” (more…)


Replay The FREE Q&A Call From Feb 29th

Replay The Follow up Q&A call From Wednesday Feb 29th

In case you missed it, you can still get in on the premier call for the Music Success Teleseminar series and learn the secrets I’ve used to help thousands of musicians break through to success using social media.

A few weeks ago, Corey Denis and I discussed engaging fans and fixing past mistakes many musicians make online on a teleseminar call with over 300 musicians.

A stream of the entire 1 hour teleseminar is now available accompanied by my slides so you can follow along here!

Replay the Teleseminar Q&A Call From Feb 29th

Video streaming by Ustream


Guest Post: Creative Ways to Raise Money for your Recording Project

This is a guest post by Darren Gallop, CEO of Marcato Musician.

Few musicians have the luxury of independent wealth or the backing of a record label with enough cash to cover the cost of recording. Most musicians have to work really hard to raise cash in order to head into the studio. This is especially the case if it is your first recording.

Before you start raising money, you should have a budget for your recording and know exactly how much you need to raise.

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Digital Dollars Seminar – Let’s Get Social Panel

Jason, Director of New Media Maker Relations at Ariel Publicity, was recently invited to speak on a panel with Bob LeDrew, Suzie Vinnick and Emma Julien at the Digital Dollars Seminar, moderated by Johan Hultqvist. Jason and the other panelists discuss using various social media platforms to promote music, best practices on Facebook and Twitter, growing your mailing list, different ways to help monetize via social media and more.

The Digital Dollars Seminar is a partnership between the Toronto Blues Society, Ontario Council of Folk Festivals, Batuki Music Society and Lula Music and Arts Centre funded by the Province of Ontario Cultural Strategic Investment Fund.

Watch live streaming video from torontobluessociety at livestream.com