Cyber PR® Digital Press Conference – Episode 5 – Featured Artists

Here are a list of the featured artists that will be there!

Lauren O’Brien – Astoria, NY
Genre: Rock, Alternative, Spoken Word
http://www.arielpublicity.net/clients/2743

The words come through your speakers. Tense words. Sharp words. Hypnotic words. Words couched in grinding guitars and thudding drums, words thick with emotional desperation that also reveal the strangely paradoxical beauty in suffering; the diamonds in the cave, waiting to be mined. The words are those of Lauren O’Brien, one of the most exciting young poet-performers on the scene today.

Cady Finlayson & Vita Tanga – Brooklyn, NY
Genre: Irish, Roots, World, Electronica, Folk, Celtic

http://www.arielpublicity.net/clients/2731

Cady Finlayson is a spirited Irish fiddler, with a global twist. And while she’s best known for her Irish music expertise, Finlayson’s latest release, Electric Green, her collaboration with French guitarist Vita Tanga, is sure to expand her audience well beyond traditional Celtic boundaries.

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Your Three Communities, Part 2: Connecting More Deeply To Your Engaged Fans

Part 2: Your Three Communities – Community 2 – Engaged Fansbigstock-People-try-to-connect-37039297

Last week I started my 3-part series called Your Three Communities and we started diving into how to connect with your superfans by making your live show as good as it can be. This week I will focus on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience. They are newsletter subscribers, blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, and other sites you may be using. They’re engaged with you in what the New York Times brilliantly referred to as “ambient awareness.”  They know who you are but they may not know you very well (yet).  With this community, as with all three, engagement is critical, but here it will be different. In Community 2 contribution is critical but engagement is even more vital.

Brian Solis, the author of “Engage” and the co-author of “Putting the Public Back in Public Relations” has recently written a brilliant blog post on the reasons why creating content is a necessity in today’s social media landscape and it speaks DIRECTLY to your already engaged fans.

The Future of Marketing Starts with Publishing

http://www.briansolis.com/2010/04/the-future-of-marketing-starts-with-publishing-part-1/

This article is written for businesses and I have said this many times before: Your music is your business so it wont take much reading between the lines to decipher a plan for yourself in this domain.

Here are the two most amazing morsels:

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Guest Post: Has The Bubble Burst on Fan Culture?

bigstock-Needle-about-to-pop-a-green-ba-29691032Here is a guest blog post that came from musician Esther O’Connor in Scotland (who is also a fellow redhead :) ).

It is insightful and asks a VERY important question: When is too much unfettered access well, just too much?

Social Media has pulled back the veil a little too much in many peoples opinions, and she makes a poignant remark: No build up, no hype, no anticipation, no waiting. It’s true that the rules have changed.  One artist I met at a conference recently snarkily commented to me: Imagine if Jim Morrison or Hendrix had been on Twitter?

Frankly, I’d rather not.

Times have certainly changed.  The question is: Are you willing to change with them?

Has The Bubble Burst on Fan Culture?

I was brought up in the 80’s and 90’s with my family heavily involved in the music business. (My Dad played guitar for Wet Wet Wet.) I remember being at gigs and the fans literally screaming and passing out. The first aid room at the side of the auditorium almost always had at least one person in there at any given time having their hysteria induced injuries taken care of. For the fans there was the hype of the massive show, favourite songs played on radio weeks before, the anticipation of the band coming to your city to play and queuing outside the record shop for signed copies of the single. For some the gig experience included camping out the night before tickets went on sale and camping out again to secure a place at stage front. Die hards would wait outside in the freezing cold for hours and hours to get a photo with the band after the gig, or a glimpse of them as they turn up early for the sound check, some traveling around the whole country after the tour bus with tickets bought for every gig. I remember, in the early days with the WetsGlasgow city centre coming to a stand still due to the mass of people that had turned up to the record shop for the ‘in store’ performance. Chaotic, exciting, the stuff rock and roll dreams are made of and perhaps all bit OTT??? (more…)

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Recap of Ariel Hyatt’s Music and Social Media Panel at ASCAP EXPO

(via The ASCAP Expo Blog)

I’m going to be honest. Initially, I went to the “Your Digital Tool Belt” panel just to stalk Alison Sudol ofA Fine Frenzy for a while. Little did I expect that it would end up being the most engaging thing I did all day. As an 18-year-old in the modern age, I find that I’m constantly plugged in — Facebook, Pandora, Gmail, you name it. Since I’m also one of those people who gets exhausted by too much input, I was less than enthusiastic when Twitter came up with a way for people to share their most mundane experiences. I hate the pretentiousness associated with assuming that anyone in the world cares what you ate for lunch, or what fabulous thing you just did that they should be jealous of. My philosophy is generally that people should get out there and live their own lives without bothering me with the details.

Continue Reading Here

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Your Three Communities, Part 1: Your Super Fans

bigstock-Microphone-in-live-concert-34351733I’m just back from an amazing trip to Los Angeles where I attended and spoke at the ASCAP Expo. I also hosted a networking mixer at the house for 50 musicians from my community in Brooklyn and so I have been thinking a lot about community lately, and I have some thoughts:

Every artist has three separate communities.

Community #1: Your Super Fans

These are fans who are primarily Your Live Audience. You know them by name. If you play out live, they attend your shows regularly, and buy many things you offer (not just music). If you have a street team they are on it and they evangelize strongly on your behalf.

Community #2: Engaged Fans

These fans are your Active Online Audience. They are newsletter subscribers, blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, etc.

Community #3: Ambient Fans

These fans are your Passive Online Audience and they are your social media friends who are aware of you via Twitter, Facebook, MySpace, Last.fm, etc. but don’t actively communicate with you and may not have ever even heard your music (yet).

There are many different communities to tack on to this list but these are the primary three.

The problem is most artists have only one strategy for marketing and promoting to three totally separate groups.

The way you maintain your relationship with each of these communities requires a different strategy because you have varying degrees of engagement with each of them.

The way you create and develop your relationship with them should also take some careful consideration.

Yes, there will be overlap between them but not as much as you may think.

This article is broken up into three parts, one for each community. (more…)

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The Unheralded Key to DIY/Direct-to-Fan Success

Artists need help.

Do It Yourself (DIY) doesn’t actually mean doing everything alone. No one ever suggested taking the music industry on without the help of at least 1 team member.

bigstock-help-search-find-assistance-an-46555690The majority of artists whom I speak to on a daily basis have additional day jobs. To dump the entire DIY burden on a musician who is already giving 40-50 hours a week to another arena is ludicrous. If you stack the self-promotion essentials (blog outreach, etc.) atop a laundry list of direct-to-fan responsibilities, a promising artist can be quickly pushed to apathy. I get emails all day saying, “I just don’t have any time. Can’t I just make music? That’s all I want to do.”

Sadly, for an independent artist, those days are over. Music without exposure is nonexistent. That being said, artists need at least one person to help them. I don’t care who it is; their mother, father, brother, stereotypical super fan, 5th grade teacher, parole officer, etc. An artist needs to exhaust their personal networks to find someone who is willing to help them succeed. This task is way too daunting otherwise.

Artists: If you have literally no one in your life who can help, check out http://www.entertainmentcareers.net/employers/submit.asp. Create a for-credit internship opportunity for a student. Let them handle a portion of your online media efforts, and take an immense burden off your shoulders (I would NEVER recommend letting anyone post content on your behalf. I am just referring to the less interactive tasks). This will give a student an in-the-trenches perspective on what it’s like to be an artist in today’s DIY landscape. A band is a business. Businesses have interns.

Artists without assistance will continue to struggle, or quit. Those who can hone their efforts properly (with the help of at least 1 other teammate) will be around to tell the next generation of musicians how both versatility and adaptability allowed them to prosper in the most hectic of times.

Christopher Gesualdi is currently the Marketing Director @ Ariel Publicity (http://twitter.com/cyberprmktg)

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