The Indie Maximum 100 Goes to TEXAS, Part III

So you FINALLY went to SXSW, and now after days of music, food, panels and networking (*phew*), you’re back home. So what can you do now to maximize your time spent in Austin? Here are a few pieces of advice.


Create Your Own Lasting Media
So, no blog covered your performance?  No photographer snapped your photo for Rolling Stone?  That’s OK!  Make your own media around your experience at SXSW.  Write up a blog about what you did, and who you met, and post it on your MySpace, Facbook and Snap photos and post them on Facebook and Flickr with tags, or record some videos for your YouTube Channel!  Let your experience live online for years to come!
- Ariel Hyatt

Get Them At Their Desks…Not At The Party
The best time to get down to business is when they’re alone, back at their desk, a week or two after the conference, undistracted, and can give you their full one-on-one attention. That’s when you want someone checking out what you have to offer: when they’re focused on you – looking at your site.
- Derek Sivers

Go Old School – Use The Phone & Stationary For Follow Ups
I have learned the strongest way to follow up is with a phone call and a hand written letter or note with material in the mail, because we are all inundated with digital communication. Suddenly a phone call is refreshing and unexpected.
- Jennie Walker (more…)

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Austin Music Foundation and Martin Atkins present Party:Smart @ SXSW

WHO: Austin Music Foundation (AMF) is a nonprofit organization that provides educational programs and career development resources to musicians. The mission is to strengthen and connect the local music community through innovative programs that empower musicians and fuel Austin’s creative economy. Visit for more info.

WHAT: Austin Music Foundation presents PARTY:SMART featuring Martin Atkins with special guests Ariel Hyatt of Ariel Publicity and Charlie Cheney of Indie Band Manager. These three indie music luminaries will share tips, secrets, and strategies to help bands more creatively and effectively promote themselves in today’s DIY music business climate.

Local musicians and industry pros as well as SXSW attendees from far and wide will meet for a pre-conference party and educational event with our special guests designed to facilitate relationships and “get the party started” on the eve of SXSW. (more…)


In Defense Of 1,000 True Fans – Ellis Paul – 300 Fans = $100,000 in Contributions The Ultimate Testament to Fan Loyalty – Part VII

When I first heard that Ellis Paul an artist I have know about for years and seen one a few occasions raised $100,000 I was amazed…I had to get the story.  Here it is.

Ellis Paul is an American singer-songwriter and folk musician. To date, he has released 16 albums and has been the recipient of 14 Boston Music Awards.  He has published a book of original lyrics, poems, and drawings, and released a DVD that includes a live performance, guitar instruction, and a road-trip documentary.  As a touring musician, Ellis plays close to 150 dates each year and his extensive club and coffeehouse touring, together with radio airplay, has brought him a solid national following.

Rachael Klien from Ellis’s management team answered these questions for Ellis while chatting with him on the phone while he drove from Virginia to Atlanta.

Ariel Hyatt: Do you believe that 1,000 True Fans is a theory that can work?

Rachael Klien / Ellis Paul: Yes absolutely, Ellis has sustained his career as a musician for the last 20 years. I would even go so far as to say that this has been his theory from the get go.

Starting out in the Boston Music scene then taking it on the road developing fans one by one. (Mind you. this is before the Internet existed, and back in the cassette tapes days) Ellis got in his car driving city to city creating really loyal fans. He traveled around a lot building each market. Talking to each person before and after shows, staying in touch as he traveled.  People are willing to buy your record spend a couple hundred if they are really committed.

Ellis just left his record label of 15 years to go it on his own. We raised $100,000 in fan contributions from about 300 fans, which we believe to be the ultimate testament to his fan loyalty. (more…)


Come Party with our Cyber PR artists at SXSW!

We’ve got some great artists performing at SXSW. Stop by a show and have a drink with them!
All of the artists will be available for interviews as well while at SXSW please email Christina Duren [] to schedule an interview.

Strait Laces
Punk, Rock

Tuesday, March 16 Bruised Fruit Party @ Bull McCabes (714 Red River) – TBA
Wednesday March 17 Belfast Rocks Showcase @ Latitude 30 (512 San Jacinto Boulevard) – 12.30pm
Wednesday, March 17 Music Tech Mashup @ Rusty Spurs Saloon (405 E 7th Street) – 4pm
Thursday, March 18 Music Gorilla Party @ Treasure Island (413 East 6th Street) – 3pm
Friday, March 19 Music From Ireland Breakfast Party @ BD Rileys (204 East 6th Street) – 2.30pm
Friday, March 19  Official SXSW Showcase @ Wave – 8pm
Saturday, March 20  Irish Party @ Fado (214 West 4th Street) -1pm
Saturday, March 20 Party @ Lovey’s Loot – 7pm
Saturday, March 20 Closing Party @ Blu Lounge (360 Nueces Street) – 12am



Sound Advice TV – Music Industry Lessons from Seth Godin

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This week I spoke with Laura Allen about how to effectively network in person – what works to make you stand out from the crowd.

We dive into Seth Godin and how his lessons on marketing can be translated to the music industry.

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In Defense of 1,000 True Fans – Secrets In Stereo 2 Years + No Live Shows = $97,000 – Part VI

Josh Ryan

Here I go again….  It’s Part 6 in my 1,000 True Fans series.

For this installment I asked my new friends at Sorted Noise in Nashville to introduce me to some of their artists who are doing it right.  I am happy that they introduced me to Josh Ryan. Josh fronts the group Secrets in Stereo and in just two years has made some impressive inroads by using social media (blogs) to bond with a tight knit community of fans who support him. What is interesting about Josh is the fact that he makes a lion’s share of his money from TV/Film placements and not from live shows.

Ariel Hyatt: Do you believe that 1,000 true fans is a theory that can work?

Josh Ryan: (quoting directly from the article) “Someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work.”

Then, geez…absolutely.  Obviously, this means that it’s the artist’s responsibility to continue to crank out content, and give them something to buy.  And I think (as you are finding out with previous “In Defense” interviews) the number is much lower than 1,000 for a solo artist because of the low overhead.  Although I write, record, and promote under a band name, I’m actually a one man show.  So, this applies to my situation. (more…)