In Defense of 1,000 True Fans – Amber Rubarth – Part III

I met Amber Rubarth through Derek Sivers who wrote a wonderful profile on her on his blog.

Here is what Derek wrote: Amber Rubarth is a 26-year-old singer/songwriter from Reno, who only started playing music five years ago, but is making a full-time living touring, including four tours of Europe, booking it all herself. She’s also one of the happiest musicians I’ve met. Most musicians I know feel it’s tough, but Amber seems to glide through it all effortlessly.

My interest was peaked and I concur with Derek’s assessment! I am delighted that she was willing to be the subject of my ongoing conversation about 1,000 true fans.

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New Media Interview: Allen Sale – Executive Producer, Astral Audio Productions

AstralAudio

http://www.astralaudio.net

Q: How can contemporary artists make more money on the internet?

A: Models like what Radiohead, Nine Inch Nails, and Mark Mosher have given potential buyers a choice of what a particular song or album should be priced at. Their success along with keeping things drm free encourages fans to obtain works from the artists. Perhaps if artists gave fans the chance to rate individual songs or the entire album as a whole, then a higher rating could mean that fans are more likely to purchase the work. An option would be to cap the price at around $15.00 for the CD and $5.00 for the digital download. If the rating goes down, the cap should be lowered along side this.

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New Media Pioneer – Adrienne Manson of WSF Radio


Q. What are your favorite blogs/audio blogs featuring new music do you like to visit?

A. Believe it or not I love BlogCatalogue.com. Blog Catalogue is a directory of just about every blog mentionable..  I usually go to the music section of blog catalogue and just enjoy the array of music blogs.   When it comes down to the nuts and blots of getting the latest on what’s happening in quality music blogs it’s the Hype Machine (hypem.com)

Q. What inspired you to start site?

A. WSF Radio is sponsored by AWM Records, Inc. The inspiration behind WSF Radio was the demand from independent artists who were looking for outlets, and platforms to be heard from.   Many may not know WSF Radio started out as a sports program which played indies music in between breaks..   It was not long before artists began to contact the station asking for reviews, and their music to be played on the station. The more I listened to music from the independent artists the more passionate I became for playing their music. I was totally floored at the sea of talent that was not being heard. WSF Radio actually stands for Worldwide Sports Fanatics. Moreover, the more I listed to the music the passionate and love to promote and support independent music just grew, in the midst of promoting independent music WSF Radio recognized the shows format needed to be completed revamped to the station which supports independent artists.

Q. What do you think is the impact of blogs, internet radio, and podcasts on independent music?

A. Blogs, internet radio, and podcasts on independent music really are the wave of the 21st century. I really believe internet radio and podcasts have a positive impact on independent music.   These vehicles such as blogs, and podcasts, and internet radio have really created a media to propel independent music into the spotlight versus in years past podcasting was rare. However, these instruments became popular, and gave independent artists a stronger sense of control over their destiny. With the changes in how the music industry has changed I tend to believe more consumers want an alternative music source such as independent music.   Every artist should have a blog, fans love blogs, and blogs is the connection between the artist and their fans. Independent musicians should go after every internet radio station that’s on the web. Internet radio is taking over, and more people are using, listening, and love internet radio more than ever before.

Q. When you started your station, did you anticipate that blogs would have such an upscale trend as it does now?

A. When the station first started the trend of blogs were growing, and we could see the direction of were blogs were headed, but we did not anticipate how quickly blogging would skyrocket, and literally become a household word.

Q. What are the ultimate goals you wish to achieve through your site?

A. Our ultimate goal for WSF Radio is to have our own independent network channel on Blogtalkradio.   Although having our own station to serve independent music does give artists exposure; moreover by having our own network channel it will create greater exposure for artists by having a permanent front page ad on the Blogtalkradio website. We foresee our site as the place where new artists become discovered.   We are working hard on branding our site as the platform where independent artists are pushed to the next level in their music career.

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Sound Advice TV – How To Write an Engaging Newsletter

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In this episode of Sound Advice TV, I discuss how to structure your newsletter so that fans want to open it and respond with my 3 G’s – Greeting, Guts and Getting outlined in her book, which is from my signature system, Music Success in 9 Weeks.

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In Defense Of 1,000 True Fans – Matthew Ebel – Part II

In part ii of my 1,000 true fans series I chose to interview my friend Matthew Ebel. I have known Matthew for a few years because he runs in the same geeky podcasting circles that I proudly run in.  Matthew is the type of artist I refer to in my book as a “Builder” meaning Matthew is constantly pushing his career forward using not only musical innovation but also technology.

What I find most striking about this interview is the fact that Matthew makes 26.3% of his net income from just 40 hard- core fans.

Imagine what it will be like for him when he gets to 1,000?  The other thing that really stood out for me is the fact that an artist like Matthew (who is totally comfortable with Social Media and extremely Internet savvy) has very little idea what to do with analytics that he is gathering via Google Analytics, CrazyEgg.com, and Compete.com, as well as email stats via Blue Sky Factory.

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The Indie Maximum Exposure List (A Guide For The Rest Of Us)

My phone rang last week and it was Tom Silverman from Tommy Boy calling to discuss my panel for his upcoming Chicago New Music Seminar. Tom was half amused and half disgusted. “Have you seen Billboard this week?” He asked. Since Billboard is a publication I largely ignore, I fessed up: “No. Why?” “You have to see this article,” he said. “It’s the most ridiculous thing ever.”

In a few moments, I was reading it and I was laughing out loud.

Here are a few excerpts: From the September 26 edition of Billboard:

BILLBOARD’S 2009 MAXIMUM EXPOSURE LIST

“Today the ways artists can promote their music have proliferated so rapidly that it can be hard to keep up with what’s new — what’s actually cutting through the clutter. It’s in this context that Billboard decided to geek out with 25 promotions and publicity experts across genres and mediums to create the ultimate multimedia metric: Our first Maximum Exposure List.”

I sampled a few random ones from the 2009 list to give you a sense and the whole 2008 list can be found here:

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