New Media Pioneer: Michael “J” Jay of the Great Unknowns Podcast

Great Unknowns Presents is a music/talk show dedicated to spotlighting new music artists in the unsigned and independent industry. Each artist is interviewed for the spoken and written material to give you exclusive information about each music artist, because the audience deserves to know who they are listening too.
In conjunction to The Great Unknowns Presents is Great Unknowns Music Exposé. An online music magazine focused on featured interviews with the artists behind the music. Each artist is interviewed for the written material and published here. Each and every week, enjoy in-depth questions and unedited answers from the artists themselves.

Q) Tell us a little bit about your podcast. What inspired you to start it?

A) My podcast started as a hobby really. Originally, it was a class project for my journalism class. The podcast option was open to several ideas and I wanted to come up with something that would showcase my talent as a radio host, but also provide a service. Since radio is over done and played out by the “mainstream payola giants”, I wanted to feature artists that no one has heard of. If people had heard of these artists, I wanted to re-introduce these artists to other people. What started out as a mere college program turned into something much greater.
When I received an invite from Ariel Publicity and after I had won two prestige’s awards for best college podcast, I realized that this was more than just a project and I took it to the next level and I began to track my track statistics. With the help of Ariel Publicity, I began showcasing unsigned artists and I moved my show from a free podcast hosting site to a pay site for better quality and for more storage space. Since my very first show, I have been constantly improving my format and it has paid huge dividends and I created a huge following that went from 300 listeners per week to nearly 2,500 listeners per week. When I placed my podcast on iTunes, that was a major catalyst for the shows success and it has grown to a 40,000+ listening audience which is continuing to grow at a rapid pace. (more…)


The Musician’s Guide to Facebook Fan Pages

Ariel’s Top 7 Facebook Apps for Musicians

Do you have a fanpage but still not sure how to make it pop?

Here are six Apps that will set you on the right path, help you to stand out from the pack and keep your fans engaged and interested in you on a consistent basis. (more…)

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New Media Pioneer: Marc Gunn of The Irish & Celtic Music Podcast

The Irish & Celtic Music Podcast

MARC GUNN, Award-Winning Celtic American Musician and Podcaster
Thank You for Listening to My Music –>
and the Irish & Celtic Music Podcast –>

Q) Tell us a little bit about your podcast. What initially inspired you to start it?

A) The Irish & Celtic Music Podcast is a twice monthly podcast featuring mostly independent Celtic music from around the globe. It began with a fascination of the podcast as a promotional tool for my band and for Celtic music at large. It started out as an extension of my Celtic MP3s Music Magazine.  Eventually it surpassed the magazine in popularity. I started it with my own desire to promote my own unique stylings of Celtic and folk music. Yet it is ultimately about helping independent Celtic musicians gain a greater voice in a noisy world.

Artists signed to major or even smaller labels usually have a promotional team out there spreading the word for them. I get a ton of CDs from such labels as Compass Records, which does a great service for the Celtic music world. But bands like Poitin, The Tea Merchants, Ed Miller, Maidens IV, Athas, Bedlam Bards, and The Rogues don’t have the money or resources to notify all the Celtic media about their music. I see my role as a facilitator to get their music in front of people who want to hear it. And I’m happy to say that I do just that. (more…)


Music Success in Nine Weeks Blogging Contest – UPDATE

So far, the blogging contest is going GREAT! We have over 30 participants, and I’d like to highlight a few:

Icky’s Ego: [They made a hilarious LA workout video]

Vikki Flawith:

Panache Orchestra: [The “Blogging about Blogging” post has funny photos]

Mona Sterling

Brian Franke [Good video blog]

Is there another contestant you think is doing a great job on their blog? Share in the comments!


In Defense of 1,000 True Fans – I Fight Dragons: 1 Band, 1 Year, & 10,000 New Fans – Part V

I had the honor and pleasure of speaking at NAMM last week about how to make money in the music business. Normally when I speak on panels it’s me and a few other Social Media,  Marketing, and PR peeps but this panel which was curated by Tony Van Veen of CD Baby / Discmakers was exceptional because it included an artist who is making it right now…  Brian Mazzaferri, the fearles leader of Chicago’s own I Fight Dragons had incredible insights to share about was his band is doing now to make money in the brave new world of “The old model isn’t quite totally dead yet, but the new model isn’t really proven either.”He took some time to really delve into his thoughts on the theroy and I’m delighted that he shared his insight with me and I know you will be too: (more…)

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New Media Pioneer: Jeff “Classic” Popka – Indie on Air! Host

Indie on Air! & Music in Action w/ host “Classic”
The Voice of Independent Music featuring industry professionals & great indie music.
Indie on Air! broadcasts live every Friday 12:30pm CST from Chicago via the BlogTalkRadio platform
Music in Action broadcasts live every other Wednesday 2:00pm CST from Chicago via the BlogTalkRadio platform
Both shows are available 24/7 as an archive immediately following the live broadcasts.

Q) Tell us a little bit about your Internet radio show. What inspired you to start it?

A) I actually host 2 Internet music shows under the Indie on Air! banner. The original Indie on Air! is a weekly 1 hr show that features an interview with an industry professional and also great indie music from various artists within different genres. My second show is Music in Action, which is live bi-monthly and is also a 1 hr program. However, on this show I feature indie artists who are using their God-given talent to help others & increase awareness of specific social causes. This is a more in-depth interview where I play only the music of my guest and discuss their personal involvement in the issue at hand.

My inspiration to start both these programs came from following my heart & doing what I love. Plus, I believe it is a natural progression of my career path as I have managed venues as well as produced music events for many years. I have a degree in Restaurant, Hotel & Institutional Management from Purdue University.

Q) Why do you believe new media resources (i.e. blogs, podcasts, Internet radio stations) have become so popular? How have they been beneficial to artists? How have they been detrimental?

A) I liken new media resources to On-Demand TV. People want to read, watch & listen to what they want, when they want. Specifically most Internet radio shows are archived and available 24/7. This, obviously, allows greater flexibility for the listener.

The Internet itself has opened the entire globe as a potential target market for artists. A few of my guests have developed a niche for themselves overseas after being heard on the net. My shows themselves have a pretty decent fan base from the UK & Eastern Europe though I broadcast from Chicago. Therefore, my industry contacts have increased greatly since the inception of the shows.

The only detriment I can see is you may have to weed through unprofessional blogs, shows, music, etc. to find quality material. However, in my mind, the hunt is half the fun.

Q) Media 2.0 has changed the way artists communicate with fans. Where do you envision online communication going next? Any thoughts on what Media “3.0” will look like?

A) The “I Want it Now” reality in which we live leads me to believe that internet TV & live events broadcast via the internet will flourish. Also, mobile phone applications will improve to view & listen to events. This will allow one to sit on the beaches of Southern California & watch or listen to a live event in New York, London or wherever. It is all about convenience for the consumer.

I truly feel that Media 3.0 will reflect the aforementioned capabilities but in a more global & socially responsible sense. I envision communications being instantly translated to allow immediate & direct responses between individuals from different countries & cultures. Media 3.0 will help break down communication barriers & usher in a new global cohesiveness & understanding. With that in mind, I feel all the people of this planet will come to realize we are not that different. Then, we can focus on addressing social concerns & natural disasters in a more “globally aware” sense. People will learn that they need not rely on their governments or mainstream media so much. Entertainment, music & technology will be the bridge that brings the world together as one. In fact, it is already happening.

Q) What does an artist have to do to get your attention? Are their specific characteristics that you look for?

A) I tend to look for artists who are professional, polite & hard working. They must be timely with their responses to inquiries but also do as requested. If I ask for mp3’s, don’t send me mp4’s. However, I am just as apt to play music from a new teen band as a touring band. Excitement, enthusiasm & common courtesy go a long way. Another strong factor is a song needs to grab my attention quickly. I listen to so much new music it can be overwhelming at times. But, overall I am very easy to contact. Interested artists should submit “mp3’s” (lol) to me @:

Q) What do you ultimately hope to accomplish with your show?

A) Number 1, I hope to make people smile. I love to introduce my listeners to new artists they would probably never hear otherwise. There is nothing I like more than one of my listeners thanking me for introducing them to someone new.

Number 2, I hope my shows inspire others to follow their hearts & do whatever they love. Specifically, I hope Music in Action inspires artists to use their creativity to help others.

Personally, I hope the shows lead me to a larger platform, so I can reach even more people around the world. I also would like to work directly with an indie label or network that shares my visions & thoughts on music & where the industry is headed. We need more positive messages & programming in our On-Demand world.