Musicians: Free Health Care Consultations Available Now!

HeadCountAre you and your team set up with ObamaCare yet?

Sure, it’s something we’ve been talking about ever since the launch of the initially problematic healthcare.gov website. However, if you are a musician or represent musicians, DO NOT stop reading. It could end up costing you.

For musicians, it’s a matter of getting in touch with the right people, asking the right questions, and getting the right advice to avoid the unnecessary expense. Enter: HeadCount.org

The organization has been running steady for 10 years, and started out as a platform to help register voters for the 2004 presidential election. Since then, they have successfully organized many socially conscious initiatives such as #SoundOff, a Twitter platform that allows anyone to tweet directly at Congress and create an open dialogue with lawmakers, nationally-broadcasted PSAs, and much more. Simply put, their mission is to promote participation and democracy through music.

“It’s all about keeping people informed, and harnessing the power of musicians,” co-chair Andy Bernstein states, who realizes the reach and the influence that musicians possess. It is this power that has helped the organization register over 300,000, and achieve much more.

With every cog of the industry represented in its board of directors, from artists, to managers, to promoters, to booking agents, to venues, to radio stations, multinational corporations and beyond, the resources at hand have helped propel the initiatives of this organization for well over a decade, and Health Care is next on the docket.


HOTLINE INFORMATION

PHONE: (919) 264-0418
EMAIL: HealthCare@HeadCount.org
HOURS OF OPERATION: 24 hours!


HeadCount.org has set up a hotline where anyone can call to get more information about the necessary steps needed to ensure coverage without penalty. Did you know that if you don’t have coverage before March 31st, you could get fined? It could be substantial depending on your particular situation, so it’s best to try to avoid any surprises.

Why is it best to contact HeadCount as opposed to just doing it yourself? You may not know what regulations are in place that might affect your situation as an artist, manager, promoter, etc. Simply getting on the phone with HeadCount will give you the necessary information and direct you to other organizations called “Navigators” who are trained by the government to assist you in making sure that your health care requirements are met. This is a resource that the government has implemented for your sake, and it’s HeadCount’s mission to inform and put people in touch with these resources.

Of course, for anyone who still suffers from healthcare.gov-phobia, sorting out your health care needs over the phone will help you avoid this step.


If you’re heading to SXSW: you can visit the workshop below to get one-on-one guidance regarding how to insure your band, whether or not you’ll have interstate coverage, and how to navigate this new Health Insurance Marketplace.

Artists + the Affordable Care Act: Get Answers, Get Covered
Thursday 3/13, 3:30p-6p
Austin Convention Center Room 8BC
Open to badge holders and artist wristband holders

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Conversion in a Box: Why ‘Website Visits’ Are a Worthless Metric for Musicians

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A few weeks ago, our good friend Wes Davenport put us on to a new service called ‘Conversion In a Box‘, which is a simple email-for-media form creator aimed at helping musicians to easily create a newsletter sign up form for their website that offers a download in exchange for an email address.

While most email services offer some sort of opt-in form, and many do also include an e-for-m option, it’s not always the easiest thing to set up / customize. For instance, Mail Chimp offers a great newsletter service but won’t allow you to upload a song directly to their server so if you are going to offer a song download in exchange for an email address, you’ll have to find somewhere else to actually host that song.

Conversion In a Box on the other hand will host your files, allow you to set up a highly customizable sign-up form in mere minutes that can be embedded to any website with ease. And for those of you who already have a newsletter set up through another service, the email addresses you collect here can be easily exported in .csv format and imported back into your newsletter service.

There is no doubt that Conversion In a Box serves a great purpose for all of you musicians going down the D.I.Y road so we asked founder Mark LaFay discuss the inspiration and genesis of his new platform below…


About 12 years ago, I was working furiously to break a young band from Carmel, Indiana called Haste the Day. We put songs up on MP3.com for people to stream and we were doing our own outreach to outlets like ThePRP.com and such.

It was 2002 and believe it or not, the Internet was still very much like the wild west. There weren’t a lot of rules, the spam act was coming down the congressional pipeline but wasn’t yet approved and for the most part, people were writing their own rules. The post-Napster concept of internet privacy wasn’t even a consideration yet. This was somewhat freeing for us because Schools posted student directories online and emails were easily scraped for use.

So scrape and spam we did!

We emailed 10’s of thousands of college students and asked them to listen to the band’s songs on MP3.com. Slowly the play count ticked up and we were filled with a feeling of accomplishment. The problem, though, is that we didn’t know who was listening and whether or not the spam email approach was effective.

Fast-forward to today, bands have several tools at their disposal that are useful tools for identifying, building, growing and harvesting their fan communities. With all of the intelligence available to musicians today, it’s still somewhat mind-blowing that the tactics of 2002 are still alive and well in 2014.

I don’t know if it’s ego, pride or naïvety but we, humans, tend to get distracted by vanity metrics. You know… numbers that don’t really matter but they tend to be the biggest— things like:

  • likes
  • follows
  • visits

Take the last one, visits to you website for an example. We all get enamored by the number of people that visit our website. But Why? What does that number really mean?

Visits to our website is like people walking past our merch-table at a show. We kind of know that they are interested in our music, but unless they buy something, or unless they sign-up for our fan mailing we really don’t know anything about them. And once they walk by without a connection or transaction of some sort they are gone forever. Just someone who happened to walk by.

When it comes to the web, this connection or transaction is called conversion and it is the single most important step in internet marketing and promotions today. And if you get nothing else out of this article, I hope you get that.

There is no arguing that the power of the internet, the pervasiveness of digital connectivity, and the promise of social media has totally transformed the music industry. The way we promote ourselves, sell our music, and connect with our fans is completely different than what it was just a few short years ago.

There is a revolution going on in the music industry, but unless we start the process by making a digital connection with our fans in identifying who they are then we also miss out on all of the spoils of this revolution.

Despite this, band after after band continues to begin the promotion of their new release by giving away songs online without asking for anything in return, happy with only a vanity metric of “downloads’” they miss out on the opportunity for “conversion.” Instead of simply putting their music online for people to stream anonymously, they should of qualified their audience by requiring them to give them their email in exchange for downloading the music.

It was this dilemma that was the genesis for a free and easy-to-use web tool called Conversion In a Box (CIAB). CIAB is focused on doing one thing and one thing only: make it easy for musicians to use their music to gather fan email addresses.

The approach is simple. Upload your song to CIAB, select what info you want to gather, customize an email message that gets sent to each subscriber, copy your form code and paste it on your website, blog or Facebook. Then you can promote your new music by driving people to your form.

Its time to for today’s band or musician to join in the revelation. And the first step is not just getting your song out there. Its conversion.

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7 Ways to Show Love To Your Fan Community

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Happy Valentines Day! While often reserved for lovers, V-Day is a great opportunity to share love of all kinds. Through social media, this love could be shared by spotlighting someone you look up to, reciprocating support through a #FollowFriday tweet, blogging about someone who’s done great work, etc.

This year, we’ve asked 7 friends to share their experience with showing love (or being shown love) through social media to help you come up with ways you feel most appropriately display the love you have for your own fan community.

Emily WhiteEmily White (@emwizzle)
Whitesmith Entertainment, Readymade Records & Dreamfuel

The best way to share social media love is to consistently get back to as many if not all fans as you can. Fans want to be heard and are more likely to come back if you acknowledge them. Overloaded and/or have too many fans to respond to yourself? Get an eager intern or friend or family member to help you in making sure the info is getting to each fan who asks something, and tag it [Team “Artist’s Name”] to keep your posts authentic and ensure no one is posting as you. Don’t just save it up for Valentine’s Day, share the love 365 days a year!


Megan MarcumMegan Marcum (@onstagesuccess)
Event Planner, Tom Jackson Productions

I always try to leave a meaningful comment or reply if possible. I want people to believe that they matter to us! For example if someone is brave enough to post a ‘selfie’ or photo of themselves I’m sure to comment on their true beauty with a genuine compliment. Or if someone replies to a post I will try to engage with them further, have an actual conversation about the topic.


b56eac6194ddaa3eda6884576850d5f8Jay Frank (@futurehitdna)
FuturehitDNA, Dig Sin

Always share love on social posts. Lots of data has shown that posts written in negative tones do worse than ones with positive tones. When you release positive energy to your fans, they usually respond in kind. Always reread before posting and make sure you are framing it as positively as you can.




4Eric Weiner (@thewildhoneypie)
The Wild Honey Pie

Oh, good old Valentine’s day! While I will personally be taking my lady out for a meal of aphrodisiacs, The Wild Honey Pie will have a date with any readers that decide to visit the site that evening instead of getting freaky. You asked for a love moment we had on social networks, it really does happen all the time. What’s most amazing about Twitter, Facebook, Instagram, and beyond is that anyone can connect with anyone. The most rewarding moments we are ever able to have is when a reader or band thanks us. It really does mean the world to us when someone wants to tell us the music they discovered on our site or in our videos, mostly because we don’t have a store, we don’t get to interact in person with our readers and viewers (actually, that’s not completely true but we can only throw a limited number of events a year). Happy Valentine’s day everyone!



unnamedJo-Na A. Williams, Esq (@jwilliamsesq)
J.A. Williams Law – The Artist Empowerment Firm

Social Media is a huge part of my life but also my business and it’s a way that truly connects us all. I share lots of love through social media by posting content that I think musicians would love about being an entrepreneur, articles that will help them, or people I believe to be inspiring along their path. To me connecting is all about giving. Taking time out of your life to give to someone else is the greatest love that you can share. If we did this more in society we would definitely have a better world and I truly believe that social media is vehicle to imagine and create that which we want to see. – Jo-Na Williams, Esq.

madalyn_sklarMadalyn Sklar (@madalynsklar)
GoGirlsMusic

As the leader of GoGirlsMusic.com, a large online organization promoting, supporting & empowering women in music, part of my mission is sharing the love for others 24/7/365 and educating people how to do it for themselves. There are lots of ways to share the love. One of my favorites is posting a link that sends people to a promotional, pre-populated tweet. I do all the work ahead of time so all someone has to do is click a link which opens up a tweet that they then share. This tweet promotes me or anything that I want to promote. This makes it super fun and easy for them to tweet and share in the love.


mindy-about-imageMindy Gledhill (@mindygledhill)
Indie Singer/ Songwriter

The day I launched my PledgeMusic campaign, I was also in the thick of recording my new album. I was feeling particularly vulnerable and several things had gone awry with my launch day. I was just going in the sound booth to record my first vocal of the album when I got a notice that a fan had made a very generous donation to the campaign. I posted a picture to Instagram of me at the vocal mic in the sound booth and dedicated my first vocal of the album to him. He commented on the photo and told me that he keeps bees and had been playing my music to one of his hives. I replied and said: “You know what makes this even more awesome? The name of the song I just dedicated to you is called ‘Honey.'” Now, almost one year later, this fan who donated to my PledgeMusic campaign is now my manager.



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A Social Voting App Like You’ve Never Seen: Bedloo

***DISCLAIMER – Bedloo is a current client of Cyber PR***

Bedloo
The foundation for any successful business is knowing the needs of their market. A thriving business has identified a target market, knows its needs, and has the bandwidth to accommodate their demands. Sometimes this isn’t so easy to pinpoint, or find the answers to. For instance, maybe a musician has a couple of ideas for his next T-shirt design, but can’t come to a decision. Maybe he’s been working on some new tracks for his upcoming album, but is having trouble on committing to a guitar tone that works for him. This is a perfect opportunity to let the fans into the creative process.

Bedloo is a new web and iOS app that allows musicians, or anyone for that matter, to ask a question within their network, and learn from their responses.

Now I know what you’re thinking… we’ve seen this concept before, and nobody paid any attention. Even Facebook tried it, and their plug-in was scrapped after just two years! Bedloo is different for three key reasons:

  • You are limited to two options to vote from, with no option to add your own answer. This gives the host more control over their poll and allows for much more focused data.
  • Bedloo allows you to add multimedia into the app in order to view your choice before you vote. A platform like Facebook is much more conducive to visual content, which means that these polls are more interactive and inviting.
  • These polls can be embedded, meaning that one Bedloo poll can be posted on multiple sites or blogs, and the data will be consolidated into one place.

HOW IT WORKS

Bedloo is a very intuitive app with a great user interface. When you create your poll, you pose the question that you want to ask your community, and you provide your two choices. Here’s the fun part: you get to contextualize your poll by adding in relative multimedia to each answer.

  • Thinking about a new exclusive T-shirt design for your 2014 tour? Whip up two separate designs, and add these mock-up images to your Bedloo.
  • Working on your next track? Post SoundCloud clips from your studio session and ask them which MIDI instrument you like better for that lead synth sound.
  • Playing pranks on your bandmates on the tour bus? Post YouTube or Vimeo links to your top two pranks, and let your fans duke it out in the polls!

DISCOVERY FEATURES

The app interface accommodates active and passive discovery methods. The current social networks incorporated into the app for sign-in and sharing are Facebook, Twitter and Google+, and they also provide you an embed code to post your poll on your blog or website. For SEO purposes, they also allow you to meta tag your poll to accommodate passive discovery among people who may find your Justin Bieber-related poll when they search his name in Google.


SERVE YOUR OWN PURPOSE

You can customize the time limit on your Bedloo, or you can keep your poll open indefinitely. This is great if you want to run a contest with your fans and offer up a grand prize to a lucky voter once the entry period expires. What’s the incentive for the host? The platform collects user analytics to break down your fan base’s age brackets, gender, and geographic location. Want to figure out where to tour next, and which demographics to market to? This could prove valuable!


AS A SOCIAL NETWORK

While it’s a great tool for brands to study up on their target market, it also acts as a social network, where you can follow your friends, brands, and other influencers on the platform. Just like any social platform, Bedloo displays a feed on your homepage that displays the polls that your network have posted recently. You can also sort your feed by category, and what’s trending worldwide. This feed can be accessed from both the web app and on iOS.


THE ROAD AHEAD

Like most online platforms, the wheels start to gain real traction once the user base has reached a point where businesses can attain significant data from their audience. If you are a musician (and yes, you are a business), here’s my advice to you: if you want significant data which you can extrapolate, do an AWESOME contest as a way to give your fans an incentive to vote. Picking a T-shirt design for a chance to win that T-shirt is a nice thought, but creativity is the musician’s forte! There are tons of things you can do to incentivize your fans.

The other factor that will help determine the app’s future is their ability to increase sign-ups. As it currently stands, users are allowed to vote as a visitor without having to create an account. Part of the reason why so many apps require you to sign in via a social network is to gain the ability to access your basic information (ie. age, gender, location). Once the app has figured out how to encourage social media or email sign-ups, I have a feeling that you will be seeing a lot more artists and companies using Bedloo.

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5 Time Management Tactics Every Musician Must Know

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The discussion of the intersection between independent musician and entrepreneur is not a new one. Both are responsible for shaping their own careers, building their own teams, setting their own goals and working towards the proper milestones that will turn dreams into reality.

Musicians and entrepreneurs also suffer from a similar issue: time management.

And rightfully so… whether you are a solo artist working on your own, or have a band that you can share the responsibilities with, the amount of time it takes to get through the never-ending task-load can very quickly surpass the number of hours in a day, week or year.

If you want to make a business out of your music, the act of making the music is just one small part of the puzzle:

  • Recording
  • Marketing
  • Booking
  • Touring
  • Community Management
  • Content Creation
  • Email/ Communication
  • Analysis
  • Meetings

And let’s not forget that just because you are a musician doesn’t mean you don’t have outside obligations that need to be fulfilled:

  • Family
  • Friends
  • Exercising
  • Running Errands
  • Sleep!

Believe it or not, February is National Time Management Month. That’s right… we all need help with this so badly that an entire month of the year was dedicated to focusing our efforts on doing it more effectively. So what better way to kick off the blog this month by diving into ways that you can effectively manage your time.

Below are 5 tactics that have been an immense help for me personally to be highly effective with my own time management.

Planning is the Key

Mapping out your plan isn’t just essential, it is literally the answer to effective time management. It is the foundation with which the rest of your time management strategies rely on, so let’s discuss this one first.

Whether it is at the top of the year, quarter, month, week or day, you should have a plan of attack.

This plan should includes:

Goals and deadlines

Comprehensive list of tasks that are required of you on a daily, weekly or monthly basis.

Content schedule for social media content (tweets, Facebook posts, YouTube videos, blog posts, newsletters, etc.), new music releases, show dates, etc.

For the entire year of 2014, we are going to be giving our mailing list monthly calendars with all of the monthly and daily holidays/ events on them (such as National Time Management Month!) to help making the content creation and scheduling even easier. Sign up to our newsletter to take advantage of the 2014 Cyber PR Content Topic Calendar.








Prioritize

It’s important to understand that not all of your tasks hold the same weight. By treating all of your tasks as equally important, you are adding unnecessary stress to your day because while you work on one task, you will naturally feel as though there is something else you need to be doing or checking.

Last year I read a book by Brian Tracy called Eat that Frog! and it was transformational. The concept is very simple: take a look at all of the tasks you have to do – determine which tasks are most aligned with your goals and do those tasks first.

Whether these are daily tasks that are required of you that you’ll do when you wake up, or weekly tasks that you’ll handle as soon as you dive in on Monday morning, by accomplishing the most important tasks first, you are removing the stress and resistance of handling other tasks later on because you know you’ve already handle the things that are most critical.

Carve Out Time for Total Focus

In a recent interview for NPR, Clifford Nass, a communications professor at Standford studied the contrary effects of multitasking vs. mono tasking:

“. . . We have scales that allow us to divide up people into people who multitask all the time and people who rarely do, and the differences are remarkable. People who multitask all the time can’t filter out irrelevancy. They can’t manage a working memory. They’re chronically distracted.”

I found myself becoming a slave to my email inbox. I was not only making it a priority (a big mistake!) over other tasks, but I was constantly checking it while doing other things, which meant that my focus on any other task was consistently being interrupted.

By holding off on checking my inbox, and carving out time for just email, I was able to get through in inbox in an hour or so, instead of the 3 that it would take me checking it off-and-on throughout the day. This same tactic can be used for social media engagement, blog reading / writing, music studies or music writing, etc.

Automation Strategy

There are many small tasks that we have in our daily lives that we simply must do to maintain our vision, presence, brand, schedule, etc. Most of these small tasks, such as sharing your most recent blog post to Facebook and Twitter, are harmless on their own, but when added up together can take a significant amount of time out of your day, and a significant amount of focus away from your prioritized task list.

Enter If This Than That (IFTTT). This platform allows you to batch and automate tasks through a very simple process of connecting your digital channels (at time of writing there are 79 channels available for you to connect) and answering the simple question: If ___ Than ___.

In other words, If [a new blog is published to my WordPress blog], Than [share the link on my Facebook Fan Page].

On Hypebot, Clyde Smith recently published a fantastic walkthrough of IFTTT which I highly suggest you read and get yourself set up with.

Commit!

Are you a procrastinator? It’s okay to be honest here… most of us are. A few years ago I read a book called The War of Art by Steven Pressfield which focuses on the concepts of ’resistance’ in our daily lives and how that leads us to procrastinate from ‘going pro’, which is to approach our work from a professional and focused view.

If you feel like you are procrastinating more than average, and it’s holding you back from accomplishing your goals, I strongly suggest you read this book. It will help you, as it did help me, to identify the areas of my life that were causing resistance and how to remove (or correct) those issues so I could work at going pro.

It’s important to note that only a few short months after reading this book I was hired to become the new PR Director for Cyber PR®. This stuff works.


Get the 2014 Cyber PR® Content Topic Calendar!

For the entire year of 2014, we are going to be giving our mailing list monthly calendars with all of the monthly and daily holidays/ events on them (such as National Time Management Month!) to help making the content creation and scheduling even easier. Sign up to our newsletter to take advantage of the 2014 Cyber PR® Content Topic Calendar.








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In Defense of 1,000 True Fans – Part XIII – Robyn Dell’Unto’s Multifaceted Approach to Fan Engagement

Robyn Dell'Unto
It’s been well over a year since our last contribution to our 1,000 True Fans series, but the ideology hasn’t aged a bit. The hustle and heart of the indie artist is still a necessity in today’s music industry, and the focus remains to have an all-encompassing view of every avenue needed to reach the widest possible audience, and tap into all possible revenue streams. Of course, there is not latter here without the former.

Cyber PR campaigns manager Andrew Salmon (@andrewgsalmon) sits down with Canadian singer-songwriter Robyn Dell’Unto to talk about Twitter, crowdfunding, user generated content, and seizing opportunities.

Andrew Salmon: How long have you been an active musician for? You’ve been making music and performing for a long time, but do you think there was a defining moment when you became officially “active”?

Robyn Dell’Unto: I played through high school but tried VERY hard to stop as I made my way into university [McMaster University]; I wanted to be a psychologist or something else really respectable to grown ups. But the local music scene in Hamilton, Ontario was so incredibly conducive to collaborating, getting on stage, just being around other musicians, and I cracked pretty quickly. There were so many talented people just hanging around town, and great music venues. I got hooked, started playing a bunch, recording singles here and there. I moved to Toronto after graduating, and about a year later I entered this competition with a local independent record label, and “won” a record contract. I felt sort of validated by that, because out of nowhere I suddenly had funds and support. While I’m loving running my own show these days, I’m so appreciative of that experience.

AS: What would you estimate your percentage breakdown of music-related income to be?
– Shows
– House shows / club shows
– Music sales / streaming
– Publishing / sync licensing

RDU:
– Shows (including house/corporate/public venue/college): 30%
– Music sales: 5% (ha!!)
– Publishing/licensing (including residual royalties): 40%
– Other (workshops via my songwriting program A Song Of My Own): 25%

AS: You have a strong presence on Twitter, and you clearly have a special bond with your fans in this space. How have you gone about building your tribe?

RDU: Ha! I didn’t realize I had a tribe. Could I please be called Chief? Twitter is fun and direct and I guess I just try to be myself while putting info out there as much as possible. I’ve gained a few real fantastic fans through licensing and touring, and I find people stick with you if you’re responsive, or a bit funny, or just generally not a dick. Everybody’s in love with music, and it’s incredible to think that someone could be in love with yours.

AS: The 1,000 true fans model focuses on not just maintaining relationships with fans, but building your “super-fans”, ones who are most likely to support everything that you do whenever given the chance (buy all your records, go to all shows, etc). How many of your fans would you say fit this criteria?

RDU: Oh god I don’t know, haha! Counting is not my specialty. Running a pre-sale campaign for my new record was a real eye opener. I got a lot of support from people I’ve met at shows, or folks who’ve heard my music in TV shows or in movies, or I guess just found me on YouTube. “Superfans” create this invaluable content for you. They invent hashtags, promote your music to their friends, big you up, bring you up when you’ve had a shitty day. They’re the greatest creatures on earth.

AS: How would you say you’ve been able to win your fans over? What additional value do you bring to the table in terms of your relationship to your fans beyond the music?

RDU: Hmm…I guess I’d have to ask them. I really like posting photos, and I think people like to see what’s happening behind the scenes. I like posting ridiculous photos of animals, particularly pugs, they’re just so damn ugly and everybody love-hates them. People send me links to fantastic ugly pug pictures and I’m always extremely grateful. I talk about food a bit… who doesn’t love food, right? I’ve had a few proposals, which I’ve been receptive to. Nothing wrong with that. I LOVE getting cover-performance videos of my songs, and try to always repost them. I recently saw a sign language performance of my song ‘Astronaut’ on YouTube. It made me weep. Like, honestly weep. That was awesome.

AS: You also successfully ran a crowdfunding campaign. What was your experience like, and what did it say about your fans and what drives people to contribute?

RDU: I was a bit hesitant to do it because crowdfunding got so popular so quickly and I wasn’t sure whether fans were actually feeling they were getting what they paid for in due time. I knew my campaign was gonna run longer than the standard length (it ended up running about 18 months), so I decided to send out these monthly e-mails with free downloads of unreleased songs. It was really amazing, because fans would post about which “secret songs” they liked and talk about them, and it helped to drive other people to the campaign. I felt like I was building relationships I hadn’t had before. When I was preparing physical pre-sale packages, I included these little notes for each fan, and it was easy to know what to write because many had sent me feedback along the way. I’d do it again in a heartbeat.

AS: You’ve also had some major sync placements in shows like Degrassi, Being Erica, among many others. How have have you gone about seizing the opportunity to grow your fanbase in this vein?

RDU: It is obviously so important to have the track readily available for sale and/or streaming at the time the episode or film is being debuted. I guess I just tried to express my gratitude and remain accessible to potential new fans who wanted to talk about what the song meant to them, be it on Twitter, Facebook, YouTube, etc. Music to picture opens the most major emotional can of worms. It’s the best.

AS: If you had $1,000 to spend on your music career (marketing, promo, production, etc), how would you use the money?

RDU: I’d ask for $9,000 to go with it! Jokes. If I was being selfish, I would spend it on a bit of gear for my studio. I love recording at home, and I recorded a great deal of my new record Little Lines at home. I want a new microphone! In reality, I’d probably use it to extend my PR campaign a bit. Professional PR goes a hella long way, especially when you’re used to hauling it yourself.

AS: Congrats on the release of your sophomore album “Little Lines”! What are you most happy about with this record?

RDU: I’m most happy that I birthed it on my own top to bottom (sounds gross?). I surrounded myself with genius-brained people, co-writers, co-producers and mix engineers. I wrote the grants and ran the campaign and leaned hard on the talented people in my life for help. I’m so lucky to have such support in my community, and I’m really proud of what came out of this “indie journey.” I promise to never use that phrase again.


Robyn Dell’Unto’s sophmore record “Little Lines” is available now! Learn more about Robyn on her website and follow her on Twitter here.

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