Pinterest is Here to Stay! Learn How to Use It in Part 3 of Ariel’s Mini-Class Series

After introducing Ariel’s ‘FTP Sessions’ mini-class two weeks ago with Part 1 on Facebook, we rolled out Part 2 early last week on Twitter, which you can find here if you missed it…

This week we reveal part 3 of the ‘FTP Sessions’ mini-class series for you on Pinterest!

Sign up for the FTP Sessions and learn the most powerful strategies for using Facebook, Twitter and Pinterest! PLUS – We are going to give you our free report “The Top 10 Mistakes Musicians Make That Turn Off Fans & Industry.”


Sign Up Here for the FTP Sessions 3-Part Mini-Masterclass Series!

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Cyber PR’s A-Z Artist Guide to Halloween: from Apparitions to Zombies

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The Halloween season is upon us, and you can start to feel it here in NYC.  The air is cooling off, and these Park Slope houses are starting to dress up for the occasion.  The well-decorated houses are looking scary, and the half-baked ones are almost scarier… 
 
We’re doing our part here at Cyber PR to get you into the spooky spirit.  Below you will find an eclectic mix of music that is inspired by the dark, the supernatural, and anything and everything haunting.  


BluRum13


Mash On? More like Monster Mash on!  Check out the monster mix of this BluRum13 track taken from his album ‘Inverted’. 


Brian Larney


For years singer-songwriter Brian Larney had been a band guy quietly amassing a solo back catalog of exquisite pop-rock. From his latest release, “At The Starting Line” Larney has penned the beautifully written roots-pop song “Whistling Past the Graveyard”. The video above is a demo recording so be sure to listen to the final studio version here.


Chaser Eight


Chaser Eight

Halloween is steeped in historical and Gaelic influence to commemorate the newly departed that have yet to reach the next world (heaven, sainthood, etc.), hence being before All Saint’s Day. In fact, this practice was to help loved ones reach their destination and to help keep bad spirits away. It’s also to commemorate the beginning of winter, or the “dark part of the year”.  In the spirit (pun intended) of this dark time (pun intended), a song like Addict is a perfect complement for the premise above… Check out Chaser Eight’s new ‘At the 426 EP’ here


Elisa Korenne


Eilsa Korenne

And then there’s Andy the Lightbulb Eater.  He’s a real person (come on, could we make that up?).  In our eyes, that is just next level scary. Why is it such a dark world that Andy lives in?  He eats all the lightbulbs… obviously. Check out Elisa Korenne’s album ‘Concrete’ here


Jody Quine


Jody Quine collaborated with Sleepthief to write ‘Tenuous’, a song about a husband who dies and then stalks his wife until she is inspired to join him… the accompanying video is beautifully shot and the song is melodically haunting.  Check out music from Jody Quine’s new EP “Seven” here.


Kelley James


kelleytop

Kelley James’s music is a fascinating collection of acoustic guitars, hip-hop beats, thoughtful lyrics and freestyle flows. Listen to more tracks from his new album “The Pattern Transcending” here.


Pete Calandra


Pete Calandra

The New York City-based composer and keyboard player has scored 40 films, written over 2000 compositions for television broadcast, including 37 theme packages, and performed as a musician in the Broadway productions of Les Miserables, Miss Saigon, The Phantom Of The Opera, The Lion King, and Little Shop Of Horrors. Pete Calandra’s composition above is the opening theme to the stop animation film ‘Halloween Pranksta’. Listen to Pete’s album ‘Ashokan Memories’ here.


R Michael Rhodes


Partnered with the National Runaway Safeline, R Michael Rhodes came up with the concept of the video for his song ‘Chasin’ Ghosts’ while at church; a father who never met his daughter is haunted by the fact that she’s runaway. Check out R Michael Rhodes album “Please Remember Me” here.


Solveig & Stevie


Who doesn’t love Zombies?  Well, maybe if you found yourself with a “walker” going to town on your precious brains, you wouldn’t be too fond I suppose… One thing’s for sure: nobody likes a Zombie Lover. Check out music from Solveig & Stevie’s ‘Zombie Lover’ here


Ted Brown


For those who get their thrills and chills from pure visuals, this video that accompanies ‘I Bet Myself’ by Ted Brown will leave you looking for that creepy carnival clown to appear around the next corner. Check out Ted Brown’s recent solo release “An Unwide Road” here.


YUCA


YUCA

YUCA’s majestic rock n’ roll evokes the uplifting and otherworldly textures of Muse, Coldplay, and U2, but injects a propulsive drive that’s purely rock n’ roll. YUCA’s track above, “Skeletal Desires” is less about scary things that go pump in the night, and more about simply celebrating being human. Listen to more from YUCA’s album Rebuilding the Fallen Empire here.


Interested in Working With Any of These Artists?


All of these artists are available for interviews, reviews and guest posting opportunities! Please email Jon or Andrew for further information.

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Find Twitter Overwhelming and Confusing? Watch Part 2 of Ariel’s Mini-Class Series

Last week we introduced part 1 of Ariel’s ‘FTP Sessions’ mini-class series. The F of course standing for Facebook, T for Twitter and P for Pinterest.

This week we reveal part 2 of the ‘FTP Sessions’ mini-class series for you!

Sign up for FTP Sessions and learn the most powerful strategies for using Facebook, Twitter and Pinterest! PLUS – We are going to give you our free report “The Top 10 Mistakes Musicians Make That Turn Off Fans & Industry.”


Sign Up Here for the FTP Sessions 3-Part Mini-Masterclass Series!

Click to continue...

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Digital Media Deconstructed: Tim Board of Front Range Scribbles

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This month we pick up the Digital Media Deconstructed series, an interview series focused on digital media makers and their own experience with creating a consistent compelling content strategy, establishing their own signature story and developing a stronger online brand, with Tim Board (@frontrangescrib) of Front Range Scribbles blog.

Front Range RadioNot only does Tim run the Front Range Scribbles blog, a music blog focused primarily on music in the Colorado area, but he also runs Front Range Radio, a Blog Talk Radio show that continues to showcase the musicians he spotlights on his blog.

Is Front Range Scribbles your first foray into digital media? If so, what was the inspiration? If not, give us your history.

Yes it was. The blog really started out as a test for myself to see if I could just maintain it on a regular basis. The blog in the beginning had no direction it was a hodgepodge of writings, or photos. I would write basically whatever was on my mind that particular day. I then started a show on blogtalkradio featuring music and interviews with local independent artists. It was at that time I decided to change the focus of the blog to just writing about music. Writing about independent artist and their music, combining my blog with my radio show was an easy decision for me.

Besides your blog, what other forms of digital media do you explore?

My weekly radio show that can be heard on www.party934.com . The show is “aired” live each week and then listeners can download or listen the show via podcast after it has aired. My weekly radio show I feature music from a lot of the artist I write about on my blog.

How important do you feel Internet Radio is for independent musicians? Why?

I think Internet Radio should be very important to any independent artist. Internet Radio station’s formats are usually not as restrictive as traditional radio stations. Many Internet radio stations want to be different, want to play music that you may not hear on traditional radio stations. They are willing to take chances with an independent artist. I think the independent artist should really give consideration to Internet radio stations and realize the support an Internet radio station will give them is probably greater than what a traditional radio station may give. Internet radio stations can devote more time per show on one artist than traditional radio stations may.

Are you concerned that on-demand music streaming such as Rdio and Spotify are a threat to iRadio stations and iRadio Djs?

I am not. I think streaming services have their place in just as much as traditional radio has a place. Not every independent artist is on those services so I think the iRadio stations will still have a place especially for iRadio stations that cater more to a local scene. That is something I think Rdio and Spotify will not be able to do. The other issue is how long will many of the streaming services last considering not many are reporting profits.

Front Range Scribbles has a focus on Colorado based independent artists. What are the benefits of focusing on the promotion of local artists?

The biggest benefit is being able to see the local artist perform live and talk with them one on one. A live show give me a chance to hear more from the artist then what they have published on the internet or on a CD. Sometimes the artist will perform songs they are working on that is not available anywhere. An artist from another state or country I can’t see them live or talk with face to face. A phone interview is not the same as a face to face interview.

Which social media platform (Facebook, Twitter, etc.) do you feel most effectively helps you to connect you with your blog readers? To bloggers? To Artists?

Twitter seems the most effective platform to connect to artists, but I find that the blog itself connects me to the readers and other bloggers. The readers will leave comments about a particular article or they will email about an article. The artists I write about will tweet link out to their followers or they will post a link on their facebook page. It really seems like I have two different set of followers, the ones who read the blog and then the ones on twitter.

What do you suggest to an independent artist looking for blogs to connect with for the first time?

The internet is full of bloggers writing about music. Look at websites or social media sites of other artist you perform with or know and see if any articles have been written about them and by who. Look at sites such as ‘Indie Bus” once again see who is writing articles about various artists. Once you find some bloggers, get a feel for what the blogger writes about, genre, geographical artists etc. If you do contact a blogger, try starting a relationship first, don’t just email the blogger and say hey write about me or about my single/CD. If a blogger does write an article than watch for comments and respond. The readers will enjoy seeing comments from the artist.

How do you prefer artists approach you who are interested in blog promotion or partnering with you in any way?

The easiest way is to send an email to tim [AT] frontrangeradio DOT net

Where can people find you online?

My website is www.frontrangeradio.net, my blog site is www.frontrangescribbles.com, and my weekly radio show can be heard Sunday nights 9pm Eastern on www.party934.com

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Need a Little Help with Facebook? Watch Part 1 of Ariel’s Mini-Class Series

What’s the most efficient way to get your music, brand and message out to the world?

BY ENGAGING WITH YOUR TRIBE ONLINE, OF COURSE.

But most musicians I see don’t understand the basics and they are using social media to their detriment instead of to their advantage.

I have designed this 3-Part Mini-Masterclass Series to help you!

Sign up for FTP Sessions and learn the most powerful strategies for using Facebook, Twitter and Pinterest! PLUS – I’m going to give you my free report “The Top 10 Mistakes Musicians Make That Turn Off Fans & Industry.”


Sign Up Here for the FTP Sessions 3-Part Mini-Masterclass Series!

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5 Unforgettable Fan Experiences, Part 3: Live Music and Album Releases

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This article was written by Corie Kellman (@coralman808), Director of New Artist Relations for Cyber PR®

For the last two months, I’ve been outlining my most recent top 5 unforgettable experiences as a fan in hopes that some of these winning concepts being tried out by artists at every level can be applied to your marketing strategy.

This month continues the series with 5 more experiences that I felt were truly unforgettable, but this month I want to focus our energy on turning this into a discussion.

Please leave us your experiences, ideas and feedback in the form of a comment below so that the entire community can benefit!

Here are my top 5 unforgettable fan experiences this month. What are yours?

1. During Your Live Show, Make the Connection to Your Real Fans

If you guys follow me on Twitter or Instagram, you have no doubts that I am secure and comfortable about being a fan of Taylor Swift.

Corie Kellman - Taylor Swift

Naturally, I had to check out one of her three sold out shows last week at Bridgestone Arena. At most large arena shows it’s very difficult to make fans feel special or connect on a personal level, as there are tens of thousands of faces hidden and the performer generally can’t see past the bright spotlights on the stage more than the first few rows.

Within the first three minutes of the show, Taylor passed her hat off to a fan in the general admission pit after her first song completed. As she coasted up and down from stage to stage, she gave fans high-fives and tossed out guitar picks. It was a great attempt to make a large show feel a little more intimate.

2. Make Your Success a Success for Your Fans As Well

Image Credit: MusicRow.com

Image Credit: MusicRow.com

Last month, Country star, Jake Owen announced a free block party show via Twitter to his fans to celebrate his number one single. These number one parties are a bit of a tradition here in the Nashville country scene; driving up and down music row you will see banners celebrating singer-songwriter accolades. Different to those typically seen here in town, Owen wanted to share the success with his fans, not just his industry team. 20,000 fans gathered in front of BMI for the free show and this party went down in history as the largest number one party Nashville has ever seen.

3. Empower Your Fans to Share Online and Off

Leaving Nashville Sunday night last month, a friend and I visited the merch table a week leading up to the Wild Feathers official album release, where they had CDs available for their fans early. I prefer to purchase vinyl and stream digitally, and since the album wouldn’t be available on vinyl for another week, I left the event with just a poster. My friend, however, LOVES CDs. . . seriously LOVES THEM. As she sat in her car and opened the album to pop into her CD player, she called me stressing not to pull out yet. When she opened the CD, there were two, one “to keep” and one “to share”.

The idea was GENIUS! She came to the show on my recommendation and now she could share with a friend. It is a small offering from the band AND works out in their favor if when it lands in a potential new fan’s hand.

4. Make Sure Your Fans Know Just How Important They Are To You

Cory Chisel has a very charming and engaging stage presence– he’s the type of guy that is everyone’s best friend. In between songs at his most recent Nashville headliner for the Wild Rovers tour, Cory stops what he is doing and calls attention to the very excited woman who clearly wore her dancing shoes for a reason that night, saying into the microphone, “Some people come to your show that give a F***ing S*** and this is that girl…” He then looks her way and says to her, “…means more to me than it does to you.” He later instructs the bar to prepare a round of shots for the group of fans in the front.

5. Don’t Let Anything Stand In Your Way of Connecting Directly to Your Core Fans

I get the Hypebot newsletter, and they are an excellent source of information when it comes to the new music business. They post new content every day and even though I open most every email I get from them, it’s hard to keep up with all the posts; however one about an artist named Ryan Leslie caught my eye and I found particularly interesting.

Image Credit: Ryan Leslie

Image Credit: Ryan Leslie

He has built his brand around being directly connected with his fan base with a large belief that staying connected with his core fans is more important than many other marketing techniques. Read about his story on Hypebot!

What unforgettable experiences have you had as a fan?

Share your stories and experiences with us in the form of a comment below!

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