Find Your Niche: Go Deep – What Makes You, You?

Today I urge you to dig a little deeper and focus. For example: A niche is not, “travel.” Instead it’s “European backpacking”, or “shamanistic journey.” Get granular within your niche. We’ve run entire content marketing campaigns around this concept and I wanted to share it with you because I think it will get your mind going about what your niche (or niches) could be.

Dive deeper into exploring your niche by reading my latest article on the CyberPR.com blog – click the link below:

Does Your Business Niche Attract Your Ideal Customer

Click to continue...

0 Comments

Pinterest is Here to Stay! Learn How to Use It in Part 3 of Ariel’s Mini-Class Series

After introducing Ariel’s ‘FTP Sessions’ mini-class two weeks ago with Part 1 on Facebook, we rolled out Part 2 early last week on Twitter, which you can find here if you missed it…

This week we reveal part 3 of the ‘FTP Sessions’ mini-class series for you on Pinterest!

Sign up for the FTP Sessions and learn the most powerful strategies for using Facebook, Twitter and Pinterest! PLUS – We are going to give you our free report “The Top 10 Mistakes Musicians Make That Turn Off Fans & Industry.”


Sign Up Here for the FTP Sessions 3-Part Mini-Masterclass Series!

Click to continue...

0 Comments

Find Twitter Overwhelming and Confusing? Watch Part 2 of Ariel’s Mini-Class Series

Last week we introduced part 1 of Ariel’s ‘FTP Sessions’ mini-class series. The F of course standing for Facebook, T for Twitter and P for Pinterest.

This week we reveal part 2 of the ‘FTP Sessions’ mini-class series for you!

Sign up for FTP Sessions and learn the most powerful strategies for using Facebook, Twitter and Pinterest! PLUS – We are going to give you our free report “The Top 10 Mistakes Musicians Make That Turn Off Fans & Industry.”


Sign Up Here for the FTP Sessions 3-Part Mini-Masterclass Series!

Click to continue...

0 Comments

Need a Little Help with Facebook? Watch Part 1 of Ariel’s Mini-Class Series

What’s the most efficient way to get your music, brand and message out to the world?

BY ENGAGING WITH YOUR TRIBE ONLINE, OF COURSE.

But most musicians I see don’t understand the basics and they are using social media to their detriment instead of to their advantage.

I have designed this 3-Part Mini-Masterclass Series to help you!

Sign up for FTP Sessions and learn the most powerful strategies for using Facebook, Twitter and Pinterest! PLUS – I’m going to give you my free report “The Top 10 Mistakes Musicians Make That Turn Off Fans & Industry.”


Sign Up Here for the FTP Sessions 3-Part Mini-Masterclass Series!

Click to continue...

1 Comment

Sound Advice TV – Derek Sivers on Crafting The Perfect Pitch

This video was originally published in 2008, but it still remains as relevant than as it is today (and still remains one of the topics I am asked about most).

No matter what social network you decide you love or hate, or how often you blog, or how many shows you perform in a year, or how many different kinds of bundles you are selling through your website, there is one thing that is an absolute must that YOU (yes, you!) must think through first…

What is your pitch?

Every artist, band, entrepreneur, company and brand needs a strong pitch.

This is your differentiator. Your ability to give people a frame of reference. Your verbal business card.

OK enough said from me. Derek lays out the concept of The Pitch so beautifully here that I’ll leave it to him to take it over from here…

Click to continue...

0 Comments

Sound Advice TV: The ROI of Social Media

In this episode of Sound Advice TV, Ariel and Jon discuss framing the ROI (Return on Investment) of social media by managing your goals, expectations and approach to a social media marketing or PR campaign.

Highlights:

  • Why social media revenue is impossible to know
  • 80 % of social media users do not have goals
  • Setting effective goals means setting goals that are NOT money-centric
  • What is the real cost of social media?
  • There is NO formula for social media success

Click to continue...

0 Comments
Page 1 of 512345