Your Giant Gratitude List on Thanksgiving – 250 Musicians Weigh In…

I wanted to take a moment to wish you and yours a Happy Thanksgiving! (for those of you not in the United States, bear with me)

Today I wanted to let you know that I am thankful for you. Thank you for allowing me to live my dream in this music industry. Thank you for reading my blog. Thank you for following me on Twitter. Thank you for buying my books, coming to see me speak and most of all, thank you for making music.

The results of my survey were fantastic and I will be using them to make some HUGE announcements over the next few weeks. But I wanted to share with you what the respondants are most grateful and thankful for in 2012…

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5 Things All Musicians Need BEFORE Starting a Digital PR Campaign

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:
start

1. Reach new fans
2. Increase online influence
3. Create new content that can be used to continue to build strength of existing fan base through social media

While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.

In order for a PR campaign to truly be successful, you must have the 5 following assets:

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Charting the Course: A Radio Promo Discussion – Mark Muggeridge of Evil Genius Media


Welcome back to the seventh and final interview in our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Michael Addicott, Manager of Curation at Pandora.

Today we hear from Mark Muggeridge, founder of UK Campaign Management and Music Strategy agency Evil Genius Media.

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Charting the Course: A Radio Promo Discussion – Michael Addicott of Pandora


Welcome back to the sixth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with David Avery, President of Powderfinger Promotions.

Today we hear from Michael Addicott, Manager of curation at Pandora.

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Charting the Course: A Radio Promo Discussion – David Avery of Powderfinger Promotions


Welcome back to the fifth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

On Friday we spoke with Adam Lewis, Co-Founder of Planetary Group.

Today we hear from David Avery, President of Powderfinger Promotions, an indie radio promoter and publicity firm!

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Charting the Course: A Radio Promo Discussion – Adam Lewis of Planetary Group


Welcome to the fourth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Dave Cool, Director of Artist Relations at Bandzoogle.

Today we hear from Adam Lewis, Co-Founder of Planetary Group, an artist development and radio promotions firm based in LA and Boston!

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