Charting the Course: A Radio Promo Discussion – Jesse Kirshbaum of NUE Agency

Welcome to the second of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Kevin Breuner, the Director of Marketing of CD Baby.

Today we hear from Jesse Kirshbaum, the Founder & CEO of New Universal Entertainment (NUE) Agency, which is an international music boutique and also the Co-Founder of SoundCtrl, a music and technology convergence platform and community.

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Charting the Course: A Radio Promo Discussion – Kevin Breuner of CD Baby

Welcome to the first of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Today we hear from Kevin Breuner, a Grammy nominated artist, podcaster, and indie musician advocate. He resides in Portland, OR where he is the Director of Marketing for CD Baby (cdbaby.com). Oh, yeah, he also plays guitar in Smalltown Poets.

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NEW Interview Series! Charting The Couse: A Radio Promo Discussion

In radio studio

It’s that time again kids! CMJ in New York City starts TOMORROW.

I’ll be there and so will Jon Ostrow, as we are both speaking on panels and in commemoration I decided to interview six of the best and brightest people, some of whom work directly in radio promotions and some do not, but they all advice artists daily.

Here is my take:

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3 Ways to Convert Facebook Engagement from a Profile to a Fan Page

bigstock-We-Love-It-45529564Last week I explored the answers the all-to-commonly asked question of ‘why do I need a Facebook fan page if I already have a Facebook personal profile?’.

And while I hope that got through to some of you who hadn’t yet made the move to a fan page, there is still another question that needs to be addressed, which is:

“Once I have a fan page and have invited all of my friends to join me there, how to I continue to convert fans, and ultimately the engagement, from my personal profile (that has hundreds, if not thousands of friends engaging with me) to a fan page with little-to-no existing engagement?”

This is an incredibly valid question, but in all honestly isn’t an easy one to answer (especially with FB changing their own rules on a monthly basis for how posts are seen by your friends and fans), so let’s take a look at a few simple ways that can become an important part of a long-term strategy to convert fans and engagement from your personal profile to your fan page:

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3 Critical Reasons Why a Facebook Profile Can’t Replace a Fan Page

Quite often, we have musicians who approach us with the same questions:

“I don’t have a Facebook fan page, but I DO have a personal profile and everyone tells me I need to get a fan page. Why do I need a fan page if I already have hundreds of friends on my personal page?”

This is a very common scenario for independent musicians and unfortunately a personal profile just won’t cut it as an asset in your overall arsenal of marketing tools.

While I’m sure we could come up with dozens of reasons to avoid using a personal profile as a marketing tool rather than a fan page, there are 3 critical comments to a fan page that I’d like to shine a light on:

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The 3 Mistakes Every Musician Makes While Using Social Media

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While social media is a critical component to any musician’s overall marketing strategy, it needs to be done so effectively, or it is likely to become another source of time and frustration, rather than THE source responsible for moving you closer to achieving your goals.

There are quite a few simple pitfalls that musicians often make while using social media that need to be avoided.

By doing so, you will set yourself on a path towards an effective social media presence and a more loyal fan base.

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