The 3 Mistakes Every Musician Makes While Using Social Media

Dislike road sign. Thumb down Sign
While social media is a critical component to any musician’s overall marketing strategy, it needs to be done so effectively, or it is likely to become another source of time and frustration, rather than THE source responsible for moving you closer to achieving your goals.

There are quite a few simple pitfalls that musicians often make while using social media that need to be avoided.

By doing so, you will set yourself on a path towards an effective social media presence and a more loyal fan base.

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Top 10 Cyber PR® Artists for Fall 2012

This was one HOT summer here in Brooklyn – thankfully things have started to cool down and it’s getting a bit more comfortable.

Today marks the official first day of fall and it is now once again time to shine the spotlight on the Top 10 Cyber PR® artists. With the level of talent we are consistently representing, this is never an easy decision, however we have succeeded in compiling a list of the top 10 Cyber PR artists that have received the most attention from bloggers, podcasters and internet radio stations. Enjoy and happy fall!

- Ariel, Jon and Team Cyber PR®


Derek Webb


Like Neil Young and Rich Mullins before him, Derek Webb has matured into a fearless artist who delights in betraying expectations, and making art that explores detours, departures and roads less traveled. Take his latest album, Ctrl, which features Webb picking up his acoustic guitar after a long layoff from the instrument. For Webb fans who know and love his past work with Caedmon’s Call, his return to unplugged sounds should come as welcome news: They adore this latest record from start to finish.


Derek Nicoletto

With his first-ever solo album, “Kind Ghosts,” (2011), Billboard-honored singer/songwriter Derek Nicoletto flaunts his knack for infusing unique pop hooks, vivid lyrical imagery and evocative instrumentation into what could be called full-bodied electropop collection of singles. Shaped by Platinum-selling producer Jamie Siegel (Taking Back Sunday, The Roots), Nicoletto’s new direction in “Kind Ghosts” highlights his pure vocal talent upon a backdrop of bubbly, yet sensitive electronica with a signature flair of rocky soulfulness.


The Icarus Account

Brothers Ty and Trey Turner are living their dream as professional musicians writing songs that strike an emotional chord with their listeners. In roughly six years as The Icarus Account, they’ve learned a lot about writing and performing, but ultimately the goal has never changed. “We try to write songs that are honest and relatable,” Trey shares. “One of the most beautiful things about writing songs is that it proves how connected all of us really are. We get messages all the time where people tell us that our songs ‘say everything they are feeling but didn’t know how to express.’ To me it’s really humbling because I’ve never met that person before and yet they are feeling the same feelings that we had when we wrote the song.”


Jason Sinay

Singer-songwriter Jason Sinay leads two lives. In one life, he’s a respected studio guitarist. Sinay has worked with legends such as Neil Diamond, Jerry Lee Lewis, Toots And The Maytals, and produced many notable TV spots, most recently a steamy Super Bowl ad featuring Adriana Lima. In his other life, Sinay enthusiastically leads a virtuosic Americana band with a deeply engaged fanbase. The recently released Ape & The Wall Of Questions, the band’s sophomore release, is the LA-based quintet’s most definitive studio statement. It captures that elusive jam-band ideal of live fluidity documented with pristine-but-vibe-y production; in short, it’s lightning in a bottle.



In 1988, Jack O’Neill and Cary Pierce, the “Jack O” and “Pierce” who make up the seminal acoustic duo, Jackopierce, were playing cover songs in a dingy club with a crummy PA in their hometown of Dallas, Texas. In a moment of young-musician desperation, they whipped up a tune on the spot called “Three of Us In A Boat” to elongate their set. That became a signature track for a decade-long career wherein the two-piece sold 500,000 records over six albums (two for major label A&M) and toured three continents, nine countries, and 44 states. After a five-year breakup, in 2002 the duo reconvened as Jackopierce. Today Jack O’Neill and Cary Pierce have a renewed creative vigor, mutual respect, and deep gratitude for their Jackopierce heritage. These good vibes shine through on JP’s euphoric new album, Everywhere All The Time, which was released on August 28


Anya Parker-Lentz

Anya Parker-Lentz looks like your typical, All-American teenage girl. The sixteen-year old Short Hills, New Jersey resident loves practicing yoga, running, writing, sewing and hanging out with friends. Anya is prone to giggle fits with her closest friends, and shows a unique and inquisitive mind in conversation and in her academic pursuits. Everything changes once Anya sits down at a piano, however. The sweet shyness of a teenager falls by the wayside, and she becomes an intense, brooding and eccentric artist who thrives in the maelstrom of creation. With a distinctive ear for melody, and a perspective on the world that reaches far beyond her sixteen years, Anya is an old soul spinning songs written under the influence of youth.


Shannon Haley

Dual city musician Shannon Haley divides her time between Los Angeles and Nashville, where she maintains writing communities and musical partnerships. No stranger to travelling, she has written many of her songs on airplanes and in the famed traffic of Los Angeles. Originally from (Los Altos in) the San Francisco Bay Area, the singer-songwriter began making trips to Nashville during her college years at UCLA, where she studied opera and graduated with a degree in sociology.


The Midtown Men

As original cast members of Broadway’s Jersey Boys, they took the world by storm in one of the biggest hits of all-time. Now they are together again becoming rock stars in their own right as THE MIDTOWN MEN. Tony Award winner Christian Hoff, Michael Longoria, Daniel Reichard and Tony Award nominee J. Robert Spencer are taking their sensational sound on the road once more, bringing to life their favorite “Sixties Hits” from The Beatles, The Beach Boys, Motown, The Four Seasons and more.


Jesse Terry

On July 10th critically-acclaimed singer-songwriter Jesse Terry released his most courageously emotional music, Empty Seat on a Plane. Immediately upon release, the new record was featured on iTunes’ Discover This and New and Noteworthy pages. “Songwriting is a healing force for me. I’ve used it to talk about my turbulent childhood, and to express emotions about love, loss, and hope. Songwriting saved my life—I was in a dark place before it found me,” the NYC-based troubadour reveals. Terry refined his songcraft at Berklee College Of Music, where he studied songwriting and performance. Two months after graduation, he landed a plum gig as a staff songwriter for a respected publishing house in Nashville, and dove into Music City’s vibrant local scene.


Jensen Reed

Jensen Reed figured out his future in one of those split-second moments that sounds like it fell out of a movie script. He was in high school when a friend from Spanish class said he needed a duet partner for a school talent show. Reed volunteered. They covered the Beastie Boys’ “Pass the Mic.” The crowd went nuts.

“Once I hit that stage, there was no going back,” Reed says. “I knew it was what I wanted to do.”
He’s been honing his skills ever since, first in North Carolina and now in Los Angeles, where he put together his debut album, “Forget About the Cameras,” a hip-hop/pop fusion of organically grown, energetic beats and smooth, smart rhymes that marks the arrival of a distinctive, versatile voice.





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Guest Post: A Letter Addressing NYC, DPCs, POVs and Vulnerability

Photo by Carissa Stolting

This guest post was written by Hudson K, a soulful dark and shiny electro-rock musician, who attended our Summer 2012 Digital Press Conference (DPC)…

Dear Ariel Hyatt:

You asked me how I felt about your CyberPR DPC (Digital Press Conference). You asked me what it was like from an “artist POV.” It took me a moment to figure out what POV stood for, but I think I got it. I also discovered what a DPC was when i accidentally tweeted “Hey, are you going to the DCP?” to @CarlaLynneHall. This may or may not be what you were looking for, but here is the answer in butt-naked glory. I’m not really sure that word is supposed to be hyphenated. How about BNG?

>What you may not know is that prior to my trip to NYC, life was continuing to remind me how false my sense of security was. My summer started with this:

Yeah, I smashed my fingers in one of the old windows in my old Victorian house Blue Bungalow. One trip to the ER and I was high on hydrocodone and contemplating my other skill sets. I came up with dog-walking. I guess everyone needs their hands for the work they do. Obviously, I was left feeling a little vulnerable.

The accident was followed up with a successful video release party for our newest single, “The Knife.” As you might guess, I was packing to leave for NYC with a healthy dose of anxiety as to whether my next experience would be of the yin or the yang variety.

Photo by Carissa Stolting

The expression on my face might make you think I have conquered said vulnerability. Click on the word FIRE if you want to experience the burn. I think it will make you feel better.

To be totally honest, I had no expectations of what this trip would bring. I had not a single gig booked and only tentative plans to meet up with people. You Ariel, were one of those people. Trust me, you were high on my list, so when I got the invitation to come to your actual place of residence I rejoiced and also felt a twinge of fear for the reciprocal yang. For a moment I realized that I had an #epicfail when I contemplated how little PR I had done for “The Knife.” I thought, “Ariel is going to be so disappointed in me.” You taught me how to do this promotion thing, and I just couldn’t keep all my kites in the air.

I tucked my tail between my legs, pretended to have my shit together and ventured across mid-town Manhattan in the middle of the day. I kept thinking there just had to be a back road across town and why dear God why did I keep traveling at rush hour? But by Tuesday I had adapted to driving my minivan over bridges and through tunnels and was no longer taking on damage. You even let me bring a guest with me. You should know that Jill Cagney is a total asset to have at any party. More on that in a moment.

Walking through your neighborhood I felt a rush of importance. I felt like I was somewhere where things actually happened….no, wait, somewhere where people made things happen. It had to be true because the brownstone homes and the gardens were all stunning. I thought out loud to Jill, “this is where I want to live when I’m successful.” And, and…I could hear music coming out of your home.

(This is the part where I don’t tell you about how I slammed that same hand in your door. It hurt so bad I could feel the blood rushing to my face-but at that same moment a wonderful young gentleman greeted me and squeezed that same hand in a handshake…which caused me to completely forget his name, his face and whatever it was he was trying to say to me.) Nevertheless, nerves raging and hand throbbing, feeling vulnerable, I continued inward.

Walking into a room full of successful, motivated and organized people wearing nice clothes and smiling is absolutely devastating for an artist. Somehow it stirs up that little devil voice in my head that screams, “hey, dummy! See how motivated and successful these people are! They have real homes, real cars, real kitchens with ACTUAL food, (SHRIMP AND DIP!!!!) bathrooms and multiple levels!” I’m ashamed to admit I took a photo in your bathroom as a reminder that one day I may too have such luxury:

Ariel's envy-inducing bathroom

In these situations I suddenly feel like the ultra-hip outfit I pieced together from Goodwill and sisterly hand-me-downs just highlights my lack of adult responsibility and financial shrewdness. Needless to say, one word sums up how I normally feel in these situations: VULNERABLE.

Ariel Hyatt's kitchen with ACTUAL food and a really cool antler-thing hanging from the ceiling.

Alas, Ariel, you must suspect that I’m not going to end this letter on a negative tirade of self-effacing nonsense. Because ultimately what happened was this: I looked at Jill’s face and saw her smiling. I bashed that little devil over the head and went out into your back yard and FREE BEER! I kid. But I saw you sitting at a table laughing and taking pictures with your iPhone in it’s cute little tape cassette look-a-like protector case. At that moment, I realized I need not feel vulnerable in situations like these. I mustered up my courage, starting with your interns behind the bar and slowly working my way through several strangers with my trusty Jill at my side. We conquered blogger after blogger in a friendly and enthusiastic manner. I didn’t bring any cards with me, so I was truthfully in it for the experience of meeting cool people.

Once I dismantled my vulnerability I got lucky. I bumped into Benji Rogers, CEO of Pledge Music, as he was walking out the door. I spotted the pile of records he had under his arm and started up a conversation. Benji took the time to get to know me, and he explained in very clear terms the difference between his company and Kickstarter. Because of that conversation I feel really solid in my decision to use PledgeMusic for our campaign. If you are interested to see how our campaign rolls out follow us here @hudsonkmusic or sign up for our newsletter here. I have to thank you Ariel, for the chance to meet Benji in person. What it all comes down to is people. You and Benji and all the other folks from Reverbnation all built empires from the ground up. You had to overcome your own fear and walk out on the plank. You are just like us. I feel it now. We are on the same team.

You see, artists are essentially terrible at events like these. We are intensely inward, hyper-analytical, sensitive and overly stimulated by free booze and food. We are acutely aware of the other artists in the area and don’t want to come off as “desperate” or “clingy” or too confident or as having low self esteem. We want our art to speak for us and we want you to like it. Or, alternatively, if you don’t like it we don’t want you to pretend you like it.

What I learned at your DCP was that, given a little space to chill out, we are all the same. Whether you are the musician, the blogger, the publicist or the CEO of some awesome start-up you are really just a human and are prone to vulnerability. Ariel, I had an epiphany in your kitchen and I only wish it had happened sooner. If you sense it in yourself, it probably exists in others. So, in that case, why not be the first person to walk up to a stranger and introduce yourself.

Me wearing what I thought looked awesome...until I walked out the door!

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Final Chance to Buy Ariel’s DIY Publicity Bootcamp Until 9/12

It’s still my cat Hunter C. Thompson’s birthday month and we have another purrrfect offer for you!

Musician’s Publicity Bootcamp is a deep dive into the world of traditional PR and teaches you how to get your own results. It was co-presented with the amazing Bob Baker and we recorded the full day workshop live in my office in New York.

We had retired this wonderful product but many of you have asked us to bring it back!

So, that’s what we’re doing — now through September 12th we will give you Musician’s Publicity Bootcamp at 70% off the original price!

For the discounted cost of $27, the package includes, the audio from a five-disc set and one bonus disc, and 46 pages of lessons wrapped into a digital bundle!

And to continue the kitty celebration 20% of all my sales will be going to the ASPCA (American Society for the Prevention of Cruelty to Animals), where I adopted @TheHunterCat

Want more info? Please take a minute right now to visit this Web page, hear samples and see how Musician’s Publicity Bootcamp will help you get a lot more publicity.

Here’s what some of the artists who attended had to say…

“Ariel and Bob don’t leave room for crash and burn in the music industry. With their constant empowering guidance, there is simply no room for reasons why artists will not reach their personal goals. No more excuses!”


“I now understand so much more about publicity after the seminar. I’m no longer confused. Thank you so much for sharing your knowledge.” -Karen Brown, Royal Stone Records,


“Absolutely amazing and informative. I found this workshop to be focused, clear and full of information to empower musicians to stop thinking and start acting in the realm of music publicity.”
-Beth Callen, The Callen Sisters,


“The information Bob and Ariel shared really helped to ‘demystify’ the writing of press releases for me. The workshop sparked a bevy of ideas that I wrote down the rest of that weekend. I can’t wait to try them out!” -Denise “Nicee D” Todman,

So, visit the Musicians Publicity Bootcamp workshop page now, and decide if it can help you get more exposure.

P.S. Remember, 20% of all profits will be donated to the ASPCA, where Hunter C. Thompson lived until I rescued her!

P.P.S – Don’t like digital files?  That’s OK!! We can sell you a PHYSICAL COPY of Musician’s Publicity Bootcamp  – Just call us at (212) 239-8384 and we will process your payment of $27 plus shipping, (depending on wear you live) SUPPLIES ARE LIMITED! THERE ARE ONLY 17 Copies left.

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CASE STUDY: Students Use Cyber PR®, Next Big Sound & Topspin To Boost Dove Awards


This article was original published on Hypebot

The Recording Industry department at Middle Tennessee State University has partnered with Ariel Hyatt of Ariel Publicity to create a Cyber PR course exploring the intersection of social media with engaged behavior, PR, and online marketing.  The Spring 2012 advanced section was tasked with designing, analyzing and implementing Cyber PR strategies for The Gospel Music Association’s Dove Awards in April of this year.

The class learned and used Next Big Sound’s Premier and Topspin Media’s Plus applications alongside Cyber PR strategies to aid in their marketing and analysis. The results – which provide insights and lessons for all music marketers – are a detailed case study of the marketing plan and its resulting execution.

Click here for the downloadable PDF.

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The Musician’s Guide to Spotify and Rdio

Radio Gets Social

This article was co-written by Corey Denis of Toolshed. She can be reached most easily on Twitter.

This week we are going to focus on something that I believe is the biggest missing link in today’s fractured “new” music business.

The old way dictates that we should get radio airplay.

The formula was simple. Get as much radio airplay as you humanly could, saturate the market, drive people to stores to purchase the CD, go on tour, sell the tickets, win big.

For any of you who have spent money on radio campaigns, as independent artists, without extremely deep pockets and major label support, you probably ended up turning a large fortune into a small fortune. And aside from a few radio chart reports, most probably, you had very little to show for your expensive radio campaign.

The new music business says it’s all about social media, making as many friends as you can across prevalent social media platforms and driving those friends to your mailing list, creating a mailing list that goes out regularly and consistently with calls to action and tracking your effectiveness.

As you can see, these two models are disparate.

Here at Cyber PR®, we consistently work with artists who are using traditional radio promoters to try to break their music as well as us to help them with their social media strategies. What follows is our signature system for connecting the dots.

Rdio and Spotify: The Alternative to Terrestrial Radio

Rdio and Spotify are On-Demand Subscription Streaming Music Services. For those of you familiar with Pandora, they are not the same.

Pandora, like radio, enables you to passively listen to streaming music without choosing what music you want to listen to, or when. Rdio is an on-demand service which means you can pick what song or album you want to listen to and listen to it at that exact moment on your computer, mobile device or even your TiVo (among many other devices, including cars).

What makes Rdio and Spotify special is that they are also large social networks built solely upon music, and what people are listening to. This is where you will find people who love music. It’s the only reason they use the service! To listen to music and socialize around it!
How to Get Your Music on Rdio & Spotify

Rdio and Spotify do not do direct deals with artists at this time, so you will need to make sure your distributor has enrolled you in distribution to Rdio and Spotify. All of the important indie distributors can distribute your music to both platforms.

You may also notice that in using other social applications (such as Facebook, Twitter, Soundtracking, Turntable and others) that Rdio and Facebook are integrated. In other words, when you tweet a song from Rdio, anyone can click your tweet and they will see the Rdio player. Anyone can click play on the player. Subscribers will hear the full song, as will anyone who is using Rdio’s initial free version.

How to Get Set Up With Rdio

To enter the community as an artist, create your profile on Rdio. It is free to sign up, and you will have a long time to listen to music free before you are asked to subscribe.

Connect your Rdio profile to your twitter profile (for your band). If you want, you can also connect it to your personal facebook page.

Now start using Rdio! Once you’ve connected Rdio to your twitter account you can search for fans who are also on Rdio and follow them. Add music to your collection and make playlists.

Like all other social networks you will need to use Rdio in order to maximize your presence and role in the existing community. Practice using Rdio for one full week without promoting yourself. Follow others, make a few playlists, review a few albums and spend about an hour a day perfecting your Rdio skills. You may even enjoy listening to all that music!

Don’t forget to tweet out music when you are listening to it so you can take advantage of (and maximize) the social syndication of twitter.

After that week is finished…

How to Use Rdio

Now that you know how to use Rdio and have fearlessly clicked buttons, happily listened to all that music, and feel confident that you know how to use it….

Make A Collaborative Playlist

A collaborative playlist is like a mix tape that anyone can add songs to, and has no time limit. Make it have a theme and invite your friends, fans and family to collaborate on your playlist!

a. Log in to your Rdio Account
b. Find the first song to put on your Collaborative Playlist
c. Click the arrow next to the song and choose “Add to Playlist / Create New Playlist”
add 3-5 more songs
d. Name the playlist – make sure it has a theme!
e. Write the description of the playlist in the space provided
f. Click “Make Collaborative”
g. Tweet the link to your fans by clicking the “share” button, then choose the Twitter option. Add some language to your tweet and encourage all of your fans to add music
Have fun!!!! Make as many of these as you want!

How to Get Set Up With Spotify

Unlike Rdio, Spotify is deeply integrated with Facebook and you will be required to sign up (and log in) with your Facebook account. In order to do this, you must have a Facebook account (personal – not just a fan page).

Once you do, go to Spotify and log in.

Note: All of your account information on Spotify will pull from your Facebook account, so make sure that your profile picture is up to date!

Any music that you listen to will automatically post to your Facebook timeline so there is no need to take the extra step and share the music you are listening to. This includes songs, albums and most importantly, playlists that you listen to will all be displayed on Facebook for your friends to see.

How to Use Spotify

Once you’ve made your Spotify account, you will automatically be connected to Facebook and thus you’ll be ready to start making playlists to share with others.

While all of your playlists can be subscribed to by any of your Facebook friends (after all, the playlists do automatically post to your Facebook timeline), you can also make a ‘Collaborative Playlist’ just as you did with Rdio!

Here is how you can do so:

a. Login to your Spotify account.
b. Click the ‘+ New Playlist’ button on the left hand side.
c. Name the playlist – make sure it has a theme!
d. Once the playlist is made and appears on the left hand side of your screen, right click the playlist and click ‘Collaborative Playlist’
e. Start off the playlist by adding at least 5 songs to the playlist (make one of these songs your own!).
f. Once again, right click the playlist name on the right hand side and click ‘Copy HTTP Link’ – this can be used to share your playlist on Twitter and your Facebook Fan Page so you can invite your friends and fans directly to the playlist.
g. Have fun!

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