Sound Advice TV – Finding Your Inner Compass

YouTube Preview Image

In this Sound Advice TV episode, I speak with Derek Sivers, founder of CD Baby about following your inner compass (your gut!).

Click to continue...

4 Comments

Your Giant Gratitude List on Thanksgiving – 250 Musicians Weigh In…

I wanted to take a moment to wish you and yours a Happy Thanksgiving! (for those of you not in the United States, bear with me)

Today I wanted to let you know that I am thankful for you. Thank you for allowing me to live my dream in this music industry. Thank you for reading my blog. Thank you for following me on Twitter. Thank you for buying my books, coming to see me speak and most of all, thank you for making music.

The results of my survey were fantastic and I will be using them to make some HUGE announcements over the next few weeks. But I wanted to share with you what the respondants are most grateful and thankful for in 2012…

Click to continue...

2 Comments

Sound Advice TV – How Derek Sivers Founded CD Baby

YouTube Preview Image

In this episode of Sound Advice TV, Derek Sivers discusses his backstory and how (and why) he founded CD Baby.

Click to continue...

0 Comments

Cyber PR® Arsenal: Killer Apps, Tools & Sites – Tweepi

Twitter offers one of the most widely used APIs (application platform interface)) in the world, allowing other businesses to create apps that will heighten the experience of using the Twitter platform. Among these apps are games, tracking apps, picture apps, and also apps that will better your chances at engaging a larger pool of people.

There is an app out in the ether right now called Tweepi. It has been around for a little less than a year and is still evolving, but it has found a place as the Twitter janitor and also the Twitter stat machine.

What Tweepi does is it allows you to clean up your Twitter feed, follow the people you will make the biggest impact with online and unfollow the people that don’t follow you. There is also a non-free Premium option that will give you more options for tidying.

Click to continue...

0 Comments

5 Things All Musicians Need BEFORE Starting a Digital PR Campaign

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:
start

1. Reach new fans
2. Increase online influence
3. Create new content that can be used to continue to build strength of existing fan base through social media

While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.

In order for a PR campaign to truly be successful, you must have the 5 following assets:

Click to continue...

0 Comments

Sound Advice TV – Helping Artists Leverage Social Media

Click image to watch the video!

I am gearing up to post some new episodes of Sound Advice TV in the meantime here is an oldie AND goodie from MIDEM where I talk about Cyber PR® and techniques and strategies that work for emerging musicians

Click to continue...

2 Comments