Sound Advice TV – How Derek Sivers Founded CD Baby

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In this episode of Sound Advice TV, Derek Sivers discusses his backstory and how (and why) he founded CD Baby.

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Cyber PR® Arsenal: Killer Apps, Tools & Sites – Tweepi

Twitter offers one of the most widely used APIs (application platform interface)) in the world, allowing other businesses to create apps that will heighten the experience of using the Twitter platform. Among these apps are games, tracking apps, picture apps, and also apps that will better your chances at engaging a larger pool of people.

There is an app out in the ether right now called Tweepi. It has been around for a little less than a year and is still evolving, but it has found a place as the Twitter janitor and also the Twitter stat machine.

What Tweepi does is it allows you to clean up your Twitter feed, follow the people you will make the biggest impact with online and unfollow the people that don’t follow you. There is also a non-free Premium option that will give you more options for tidying.

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5 Things All Musicians Need BEFORE Starting a Digital PR Campaign

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:
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1. Reach new fans
2. Increase online influence
3. Create new content that can be used to continue to build strength of existing fan base through social media

While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.

In order for a PR campaign to truly be successful, you must have the 5 following assets:

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Sound Advice TV – Helping Artists Leverage Social Media

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I am gearing up to post some new episodes of Sound Advice TV in the meantime here is an oldie AND goodie from MIDEM where I talk about Cyber PR® and techniques and strategies that work for emerging musicians

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Charting the Course: A Radio Promo Discussion – Mark Muggeridge of Evil Genius Media


Welcome back to the seventh and final interview in our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Michael Addicott, Manager of Curation at Pandora.

Today we hear from Mark Muggeridge, founder of UK Campaign Management and Music Strategy agency Evil Genius Media.

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Charting the Course: A Radio Promo Discussion – Michael Addicott of Pandora


Welcome back to the sixth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with David Avery, President of Powderfinger Promotions.

Today we hear from Michael Addicott, Manager of curation at Pandora.

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