Successful businesses, whether small or large, B2B or B2C, are harnessing the power of social media marketing. How can you quickly and effectively engage on Facebook, Twitter and Pinterest? By attending this session and learning everything you need to know to increase brand awareness, stay in touch with your current customers and cultivate hundreds, even thousands of new prospects.
In plain English, marketing experts will show you how to navigate the current social media landscape and put it to work in your small business. You’ll leave with a thorough and clear understanding of how it all works; and how to determine which social platforms and tools are the best fit for your business.
The session will cover two main topics: how best to share your brand’s story to engage customers; and how to evaluate your efforts to ensure success. The panelists will help you understand:
How to find your voice and leverage it strategically to build and engage your customer base
What makes your business different and how do you communicate that
How do you want to make people feel
Relationship building to drive sales
Metrics for Success:
Engagement vs. followers – setting meaningful goals
Converting followers into buyers –
Maintaining consistency in “your story” across platforms
Timeframe your campaign
Tracking the data to measure your success
Evaluating your budget and time
Ariel Hyatt is the founder of Cyber PR, a boutique digital PR and social media strategy firm that helps widen your audience, engage your customers and help you become an online influencer.
Becky Livingston is the President of Penheel Marketing, a marketing firm specializing in social and digital marketing for small business owners, non-profit leaders, and CPAs.