Your artist bio, which we call a signature story here at Cyber PR, is one of the most important aspects of your brand. It needs to have a place of honor on your website and be thoughtfully shortened for your socials, so that new fans can find out who you are. You want to present yourself and your brand accurately, so you should be updating your artist bio a few times every year.
But, how exactly do you make effective improvements to your signature story? Take a step back, and reassess. We’ll help you.
Pull out your musician biography – either a physical version or the one that’s already posted on your website.
What Are You Are Trying to Achieve with Your Artist Bio?
A great bio / signature story needs to include an interesting and captivating story that is easy for people to recount. This should not be an epic saga, but rather a memorable nugget.
You want to share something painful, revealing, funny, or interesting. What you share may not be music related, but it needs to tie into why you make music.
Here’s How to Get Your Current Bio Up to Speed
Step One – The Intro: Where Does Your Bio First Take Your Reader?
Does the introduction (the first few lines) bring a potential fan in? Is it interesting? Try not to use typical intros like “the (name of band) started playing music together in 2012”, or “John Smith always knew he wanted to make music”, or “at the young age of 5, Sally started playing the piano”… While true, these statements are not exactly gripping.
Step Two – Circle All The Clichés Or Words That Could Be More Descriptive Or Powerful
Are there cliché words you could avoid? For instance, classic artist bio mistake words such as “unique,” “melodic,” “soaring harmonies”, “bombastic beats,” “lyrical flow,” etc.? Everyone thinks their music is unique and melodic. Spend some time really thinking about what makes your music special. There are over a million words in the English language – choose the ones that describe your music wisely.
Step Three – Is It A Resume?
We are raised to believe that listing all of our accomplishments like a résumé is the way to show success. This is true when you’re updating your LinkedIn, applying to college, or interviewing at a hedge fund. But in an artist bio, it’s just annoying. You want to be relatable, and nobody likes a braggart. So unless that music award in high school, master’s degree in physics, or battle of the bands victory is a critical part of your signature story, keep it on the down low. There are plenty of other places to showcase these accolades as you build your story – don’t worry!
Step Four – Is The Pitch There?
Is your pitch located somewhere within the first few lines so people can get an immediate idea of what you are all about, who you sound like and what genres you fall into? Two to three genres and names are plenty – too many, and people lose interest.
Step Five – Is It Short Enough?
One page printed out is the longest it should be – if it’s longer, cut it down.
TIP: 3 Classic Mistakes to Remove / Avoid
1. Song Track Listings – I know each song is like a baby, and you want to tell the story of every one in immense detail. However your bio is not the place for this – make separate pages on your website for details about songs and albums.
2. Individual Band Member Resumes – If there are many of you, it’s sometimes tempting to list the accolades of each and every band member. Again – add this to your website, but leave it out of the bio unless it’s critical to the story.
3. Mentioning the Accolades of the Mastering Engineer – Yes, it’s important to you that your record was engineered at Sterling Sound but I promise – average fans don’t understand what in the heck that is. Also, listing all the other famous artists that have worked with that guy at Sterling Sound is not impressive (again, unless it is an intergral part of your story!)
Final Step: Ask A Friend These 2 Crucial Questions
Now that your new signature story is done, email it to 5 people who are not in the band and were not involved with the making of your music.
Ask them these two questions:
Q1. After having read the bio, what would you be able to recount about the band at dinner tonight, or tomorrow afternoon?
Q2. What part of our bio/signature story did you find most interesting?
What you want is for your friend to answer in the way you want her to!
And there you have it.
Your bio is now in fighting shape.
If you need a pro on the job we have a fantastic bio writer we work with.
Click here to read some Kick-Ass samples and find out more:
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