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Seth Godin Video Archive

TL;DR Quick Summary Seth Godin talks with Ariel Hyatt about music marketing, why the audience in the middle has disappeared, and what independent musicians should actually be afraid of. Read More READ MORE

Derek Sivers on Music Marketing: 3 Videos With Ariel Hyatt

TL;DR Quick Summary Derek Sivers talks with Ariel Hyatt about music marketing, how independent musicians describe themselves, and the best way to reach people. This article covers three conversations,… Read More READ MORE

Sustainable Music Career: Streams Lie, Fans Don’t with Emily White

Sources cited: CD Baby DIY Musician · Bandcamp for Artists TL;DR Quick Summary One of my favorite things about hosting a podcast on how… Read More READ MORE

Capture Buckets: 7 Ways Musicians Can Stop Renting Fans

TL;DR Quick Summary Attention is not the goal—ownership is. In this episode, I break down Step 3 of my Bond Marketing Funnel: Capture Buckets. Here are… Read More READ MORE

How to Build a Music Career on Real Fans, with Cassandra Kubinski

TL;DR Quick Summary If you want to build a music career that actually lasts, stop chasing the metrics that were never yours. Cassandra Kubinski joins me to break down… Read More READ MORE

How to Gain Music Fans on Social Media: Start With a Tuneup

Sources Cited: HubSpot Social Media Audit Guide | Cyber PR Social Media Tuneup Service TL;DR Quick Summary Most independent musicians lose fans they already… Read More READ MORE