Ariel Hyatt is the founder of a successful PR firm, an international speaker, and author of four books. Her award winning Cyber PR® process marks the intersection of social media, PR, and online marketing. Her method is taught at several universities. However she is best known in her industry for her ability to simplify and explain things that creative minds don’t necessarily love: PR, marketing, and social media.
“There is a science to effectively using social media, but there isn’t a definitive roadmap; it can be confounding,” Ariel says. “I’m very good at making people feel less confused.”
She is so good at un-confusing, that she has been invited to present at over 70 conferences in twelve countries, including SXSW (where she has appeared 15 times), CMJ, Vivid Sydney, Hubspot Ignite, Campus Party London, The 140 Conference, You Are In Control (Reykjavik), and Social Media Week New York. She has also toured Australia, teaching artists across the continent her 8-hour marketing master class. Ariel’s work has been lauded by established media outlets garnering her press in Oprah, CNN, Wired, Billboard, Forbes.com, and The Washington Post.
Before the term social media, hit the mainstream Ariel foresaw the impact the Internet would have on public relations and she devoted herself to exploring this unchartered medium.
“My mission became; get a few passionate fans to react, and become my clients’ fan advocates based on narrow shared interests and build from that goodwill,” she says. “I find your tribe and connect you to them. That’s how you create longevity and relevance for any brand.”
From these early successes, Ariel developed her platform. Cyber PR, which makes a radical departure from the traditional PR approach because its progress is transparent. She created software that functions essentially like an online dating site, connecting clients to opportunities based on a matching system. Through this, clients can monitor the success of campaign progress. This takes the smoke and mirrors aspect away from the process and holds her agency accountable.
An entrepreneur who embraces challenge, Ariel pivoted her business from traditional to digital, and then went on to study and teach herself crowdfunding by raising $61,000 in her own successful crowdfunding campaign.
“Running my crowdfunding campaign was brutal. I realized just how much work goes into a 30-day campaign. During it I was stressed out of my mind, and completely uncertain that I would make my goal of $50,000.” With concerted effort she went beyond her goal and realized that crowdfunding was the next tool she needed to add to her arsenal if she wanted to continue to help her clients.
“I see crowdfunding as the new ‘advance’ book publishers are not giving them, record labels aren’t giving them and small business loans from banks are next to impossible hard to secure for the creative class. Crowdfunding must be mastered.”
In order to help people gain mastery she has written her latest book Crowdstart, on Fears, Fans and Funding. It will be released officially in the spring of 2015. It’s a step-by-step guide on exactly what you need to do to complete a successful crowdfunding campaign extracted not only from Ariel’s own experience, but also from many of the successful crowdfunding campaigns she has coached her clients through.
Ariel is also the author of three successful books on PR and new media, Music Success in 9 Weeks (now out in its 3rd edition) Musician’s Roadmap to Facebook & Twitter, and Cyber PR For Musicians. These offer artists step-by-step plans to create profitable and sustainable businesses. Her newsletter and YouTube series, “Sound Advice,” has over 20,000 subscribers, and she has written over 200 articles to date.
In the fall of 2011, Middle Tennessee State University (MTSU) recognized by the Rolling Stone College Guide as having “one of the preeminent music business programs in the country,” began offering an official Cyber PR Class based on principals used in Ariel’s day-to-day business. Every semester since, she and her staff lead students in a rigorous Cyber PR accreditation process that includes hands on experience working on active campaigns. The course has been so popular that a second session and an advanced class have now been added.
Ariel proudly serves on the advisory boards of Sweet Relief Musicians Fund, SXSW Accelerator, and on the education committee of The Moth.
She is an obsessive world traveler, an enthusiastic foodie, a chocolate chip cookie baker, and a vintage lunchbox collector. She is a born and raised New Yorker with a deep nostalgia for all things from the 80s that still exist in NYC. She lives in Brooklyn with her gray tabby Hunter C. Thompson (the C. stands for cat).
In 100 Words…
Ariel Hyatt has been a fierce entrepreneur for 18 years and runs Cyber PR, a dynamic social media & content strategy company based in New York City. Her agency places clients on blogs & podcasts, establishes their online brands, and coaches them to create authentic relationships. She has spoken in 12 countries and is the author of four books on social media for artists, two of of which have hit number one on Amazon.
In 50 words…
Ariel Hyatt is the founder of Cyber PR; a New York based social media PR firm. Her Cyber PR campaigns, books & seminars help connect artists with new media makers and coach them to create authentic relationships with fans.