You got into this for the passion and the love of the craft, am I right? But somewhere along the way you’d probably like to make money from that passion too, right? Well, making money can come from a number of places when it comes to the music business, but by...
I met Kat Parsons through a mutual friend and she hired us to write a full marketing plan for her. After working closely with her, I thought she would be the perfect addition to the 1000 True Fans series! By putting a strong focus on building her mailing list and...
Two weeks ago I posted part 1 of my Step-by-Step interview with Mr. Robotic. Here is part two. Enjoy it! STEP 6: IDENTIFY YOUR TRUE FANS AND MAKE THEM FEEL TRULY SPECIAL AH: How many die-hard fans would you say you have? (Meaning; fans that will buy everything and...
A few weeks ago I got a tweet from Mr. Robotic, asking if I could include him in my In Defense of 1,000 True Fans series. I love meeting people via social media, and what follows is the first artist who has approached me to tell his own story. It’s the perfect...
Greetings from Western Australia! As I type this I am in the backseat of a car driving from Perth to Margaret River to enjoy a day of wine tasting and beach before I teach a masterclass to local musicians. I have been invited here by The West Australian Music...
