Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. The online space has helped to create a problem that many artists are...
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. This post focuses on how to energize and connect with your second community,...
Every Artist Has Three Communities – they are separate from one another. The problem is that most artists have only one strategy for marketing and promoting to three separate groups – super fans, engaged fans, and ambient fans. This is part 3 and it...
Cyber PR’s Social Media Pyramid It’s no longer a question whether or not social media is here to stay, but it STILL after all these years confounds so many of us. When I’m teaching clients best social media practices or speaking about it, I find the same...
Have you ever been to a music conference or to a networking event and observed that artist or producer who treats everyone they meet like a “mark?” That’s the same person who is blasting self-promotion on Facebook, I guarantee you. They gun up to you and are...
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