Ariel Hyatt’s Social Media Food Pyramid

Social Media Pyramid 2013

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YOUR SOCIAL MEDIA FOOD PYRAMID

This is an oldie, but a goodie! With social media growing at such a rapid pace, we decided it was a good idea to revisit my social media food pyramid and update it for 2013.

So…

Here’s Your Social Media Food Pyramid

It happens to me all of the time when I teach artists social media.The face goes blank, the frustration begins to settle in and then the artist says it:

“I just don’t have anything interesting to say.”

REALLY?

I’m shocked by this every time.  You are an artist; you do things we mere mortals are totally enamored by: you PLAY MUSIC, you write songs, you perform them in public!

So PUHLEEASE, do not tell me you have nothing interesting to say. I ain’t buying it.

All you are missing is a System for Social Media Success.

Luckily, unlike sheer god-given musical talent, social media is a learnable skill.

The inspiration for this hit me while I was teaching my system to a client in my kitchen…

THE FOOD PYRAMID!

Now, I’ve been told they don’t actually teach this in school anymore… but for those of you old enough to remember, do you remember that chart they brought out when we were in 2nd grade to show us how to eat well-rounded meals? I have re-tooled it for you so you can now participate on Social Media healthily! And you won’t even have to think about it – just follow along…

You wouldn’t eat only bagels all of the time.  They are a treat once in awhile, but they are not healthy to eat every day – and a diet of only bagels would be boring!

Most artists are only serving their audiences bagels all of the time. Plain bagels. Over an over again.

Uninteresting.

We want a burger, or a giant green healthy salad, we want some candy.

We want the protein but you keep serving bagels, bagels, bagels!

These are five things that when used in concert with one another can help you ratchet up your social media effectively and manage it easily.

Use these as a guide to mix and match them to suit your comfort level (just like your diet, eat what feels right for you) (more…)

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I Wish That It Was Not Called Social “Media”

Have you ever been to a music conference or to a networking event and observed that artist or producer who treats everyone they meet like a “mark?”

That’s the same person who is blasting self-promotion on Facebook, I guarantee you.

They gun up to you and are immediately shoving a CD in your face or talking about themselves before you even know their name.

Have you ever been to a networking event and met the guy who is shoving a card in your face before you even find out whet he does?

Have you ever been to a party and met the guy who starts endlessly talking about something you are not interested in at all? (more…)

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Your Three Communities: Connecting with Community #3: Ambient Fans

Global Network of PeopleIn this 3-part series I have been talking about an artists 3 separate communities and the fact that you need to think about how you approach each one differently.

Here’s a quick recap:

Community 1: Are your Super Fans (http://arielpublicity.com/2010/04/29/your-three-communities-part-1/)

These are fans who are primarily Your Live Audience. You know them by name. If you play out live, they attend your shows regularly, and buy many things you offer  (not just music). If you have a street team they are on it and they evangelize strongly on your behalf.

Community 2: Are your Engaged Fans (http://arielpublicity.com/2010/05/05/your-three-communities-part-2/)

These fans are your Active Online Audience. They are newsletter subscribers, , blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, and other sites.

This last installment focuses on:

Community 3: Ambient Fans

These fans are your Passive Online Audience and they are your social media friends who are aware of you via Twitter, Facebook, MySpace, Last.fm etc but don’t actively communicate with you and may not have even heard your music (yet). (more…)

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Your Three Communities, Part 2: Connecting More Deeply To Your Engaged Fans

Part 2: Your Three Communities – Community 2 – Engaged Fansbigstock-People-try-to-connect-37039297

Last week I started my 3-part series called Your Three Communities and we started diving into how to connect with your superfans by making your live show as good as it can be. This week I will focus on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience. They are newsletter subscribers, blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, and other sites you may be using. They’re engaged with you in what the New York Times brilliantly referred to as “ambient awareness.”  They know who you are but they may not know you very well (yet).  With this community, as with all three, engagement is critical, but here it will be different. In Community 2 contribution is critical but engagement is even more vital.

Brian Solis, the author of “Engage” and the co-author of “Putting the Public Back in Public Relations” has recently written a brilliant blog post on the reasons why creating content is a necessity in today’s social media landscape and it speaks DIRECTLY to your already engaged fans.

The Future of Marketing Starts with Publishing

http://www.briansolis.com/2010/04/the-future-of-marketing-starts-with-publishing-part-1/

This article is written for businesses and I have said this many times before: Your music is your business so it wont take much reading between the lines to decipher a plan for yourself in this domain.

Here are the two most amazing morsels:

(more…)

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Your Three Communities, Part 1: Your Super Fans

bigstock-Microphone-in-live-concert-34351733I’m just back from an amazing trip to Los Angeles where I attended and spoke at the ASCAP Expo. I also hosted a networking mixer at the house for 50 musicians from my community in Brooklyn and so I have been thinking a lot about community lately, and I have some thoughts:

Every artist has three separate communities.

Community #1: Your Super Fans

These are fans who are primarily Your Live Audience. You know them by name. If you play out live, they attend your shows regularly, and buy many things you offer (not just music). If you have a street team they are on it and they evangelize strongly on your behalf.

Community #2: Engaged Fans

These fans are your Active Online Audience. They are newsletter subscribers, blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, etc.

Community #3: Ambient Fans

These fans are your Passive Online Audience and they are your social media friends who are aware of you via Twitter, Facebook, MySpace, Last.fm, etc. but don’t actively communicate with you and may not have ever even heard your music (yet).

There are many different communities to tack on to this list but these are the primary three.

The problem is most artists have only one strategy for marketing and promoting to three totally separate groups.

The way you maintain your relationship with each of these communities requires a different strategy because you have varying degrees of engagement with each of them.

The way you create and develop your relationship with them should also take some careful consideration.

Yes, there will be overlap between them but not as much as you may think.

This article is broken up into three parts, one for each community. (more…)

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