Superfans in the new buzzword of the year. This is amusing to me because I have focused on superfans for the last 2 decades and I’m struck by the fact that even though it is necessary to keep learning new strategies, apps, and platforms, the basics of human...
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. The online space has helped to create a problem that many artists are...
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. This post focuses on how to energize and connect with your second community,...
Every Artist Has Three Communities – they are separate from one another. The problem is that most artists have only one strategy for marketing and promoting to three separate groups – super fans, engaged fans, and ambient fans. This is part 3 and it...
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