Your Three Communities Part 3: Your Ambient Fans

Your Three Communities Part 3: Your Ambient Fans

Every Artist Has Three Communities – they are separate from one another.  The problem is that most artists have only one strategy for marketing and promoting to three separate groups – super fans, engaged fans, and ambient fans. This is part 3 and it...

In Defense Of 1,000 True Fans – Matthew Ebel – Part II

In part ii of my 1,000 true fans series I chose to interview my friend Matthew Ebel. I have known Matthew for a few years because he runs in the same geeky podcasting circles that I proudly run in.  Matthew is the type of artist I refer to in my book as a “Builder”...

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