To increase your music income you must first increase your active fanbase This is the golden rule that, in my opinion, isn’t talked about near enough. There is no magic bullet to making money off your music. The reality is hard work but it is simple — increase...
Every Artist Has Three Communities – they are separate from one another. The problem is that most artists have only one strategy for marketing and promoting to three separate groups – super fans, engaged fans, and ambient fans. This is part 3 and it...
I had the honor and pleasure of speaking at NAMM last week about how to make money in the music business. Normally when I speak on panels it’s me and a few other Social Media, Marketing, and PR peeps but this panel which was curated by Tony Van Veen of CD Baby /...
In part ii of my 1,000 true fans series I chose to interview my friend Matthew Ebel. I have known Matthew for a few years because he runs in the same geeky podcasting circles that I proudly run in. Matthew is the type of artist I refer to in my book as a “Builder”...
Since I started my career in this business. I’ve always been working within the 1,000 True Fans model. Here’s my story: In 1996, I was living in Boulder, CO and I had just started Ariel Publicity, my boutique PR firm.Acoustic Junction and Zuba two local bands became...
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