Amongst all the pressure of social media, Spotify numbers, and live performance stands one of the most overlooked and powerful ways to make money as a musician in 2024. And you can even do it without leaving the house. Of course I’m talking about email lists. An email...
One of the most frequent questions I get is “why do I need an email list?” It’s easy to get fixated on social media and Spotify as a way to propel your career forward, and for good reason. We’re on them all day and they’re always touted...
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. The online space has helped to create a problem that many artists are...
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. This post focuses on how to energize and connect with your second community,...
Every publicist can tell you there are certain questions (actually they show up more as orders) we always dread. When I started 20 years ago it was: “get me in Rolling Stone.” Then, for years it was: “You are going to service my CD to Letterman and...