For those of you living under a rock, this week is the SXSW Music Conference (well… Music, Film and Tech to be exact) taking over the streets of Austin, TX. Together, Chris Hacker and I will be navigating the city’s thousands of showcases, panels and...
So you have read and completed the new Suggest To Friends feature Facebook offers and you want to increase your fan base even more to an audience beyond your friends list. Have you ever considered taking out a Facebook ad? Facebook ads have been around for years now...
[youtube]http://www.youtube.com/watch?v=M-io48sOsQ8[/youtube] In this episode of Sound Advice TV, I discuss how to structure your newsletter so that fans want to open it and respond with my 3 G’s – Greeting, Guts and Getting outlined in her book, which is...
When I read “BILLBOARD’S 2009 MAXIMUM EXPOSURE LIST” a few weeks ago, I thought The Onion had taken control of the venerable music trade magazine with a satirical piece. “Today the ways artists can promote their music have proliferated so rapidly...
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