Case Study: Emily White

We were thrilled to run a campaign for a colleague and friend who needs no introduction in the music business Emily White – for Season Two of her podcast  How to Build a Sustainable Music Career & Collect All Revenue Streams which is the #1 global music business podcast on earth and has been downloaded in 140 countries.

Season Two was recorded live at Academy-Award winner John Ridley’s Nō Studios in both Ridley and White’s hometown of Milwaukee and was available for musicians and industry to participate live which provided a great local angle and the podcast workshop tapings were live-streamed and also made available at Volume.com. 

This campaign is in perfect alignment with Cyber PR because Ariel is a fellow music industry author, podcaster, and champion for independent artists. Cyber PR already had a roadmap for how best to reach publications, podcasters, and industry opportunities. 

Campaign Highlights

Music Blogs & Industry Related Publications

Music Connection, Hypebot, Music Week, Platform & Stream, PodNews, Jambase, The Discmakers Blog, Podnews, VENTS Magazine, Indie-Music, The Indie Source, Cyber PR and many more

Milwaukee Publicity

The Milwaukee Journal Sentinel, Shepard Express, Wisconsin Music Ventures Blog and Podcast, and Patch Magazine. No Studios helped us secure WISN TV and Milwaukee Magazine.

Podcasts

Break The Business, Modern Musician, Bobby Owsinski’s Inner Circle, The Business Side of Music, The Musician’s Venture, The Music Biz Weekly, and Music Entrepreneur HQ.

Industry Facing Opportunities

Secured several industry-facing opportunities for her including video interviews with Cartne, The Smartest People in the Room, Platform & Stream, The Jambase Newsletter, Women In Music, and The Indie-Bible newsletter which emailed her podcast information to 250,000 subscribers.

Music Industry Education

Connected her to several music industry professors and programs through my involvement as a MEIEA member. Many have committed to watch parties and future guest lectures.

We also had the opportunity to leverage long-standing relationships in the business. And, It’s always fun to reconnect with friends from far and wide.

Emily White – Case Study