About Cyber PR
Cyber PR is an artist development and marketing strategy firm serving musicians and music-related brands. We create long-term marketing plans called Total Tuneups, coach artists through new music business and handle social media posting and growth strategy.
Meet The Team
Ariel Hyatt | Founder
Ariel has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her latest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon on both the investing and entrepreneurship categories.
View her full press kit here
Kayla Coughlan | Lead Social Media Manager
Kayla’s passions in life are music, art, and media. She is a recent graduate of Ramapo College, where she studied Visual Communication Design. She is a whiz at website building and creates beautiful sites that are effective for musicians while keeping a keen eye on brand and narrative. She also designs owned media and manages social media accounts for our clients. When not managing campaigns Kayla spends her free time seeing live music and runs her own live music blog Concert Crack.
Suzanne Paulinski | Marketing Plan Developer
Suzanne is a mindset coach for music professionals and founder of The Rock/Star Advocate, helping them reach their goals with custom goal-setting and time management solutions that enable them to gain clarity on their next steps while maintaining a healthy work/life balance.
She published her first book, The Rock/Star Life Planner, now in its third edition on Amazon, as a tool for creatives to find focus in their daily lives and her teachings can also be found in her many guest posts for Rising Tide, Huffington Post, Sonicbids, Tunecore, Soundfly and others.
Cassidy Murphy | Publicist
Cassidy is fluent in all things music and media. In May she will graduate with a Bachelor of Arts degree in Music Industry and a minor in Business Management from the University of New Haven, and plans to get a masters of Music Business at NYU in the fall. Cassidy has been exposed to music her entire life, and has garnered a passion for everything it entails, including public relations. When she’s not managing campaigns at Cyber PR, Cassidy enjoys attending live shows and music festivals.
Brittany Mazzurco Muscato | Social Media Manager
Brittany Mazzurco Muscato is the driving force behind the social media success of various artists and non-profit organizations. Brittany is a formally-trained opera singer but found her true passion working behind-the-curtain helping other musicians. Since she started with Cyber PR in 2012, Brittany has worked as a social media consultant, digital marketing specialist, creative consultant, and branding director with a variety of companies and clients. An educator at her core, she specializes in teaching her clients how to achieve their goals with memorable, engaging marketing communications and social media. This shared passion for educating clients is precisely why we love having her on our team. Never seen without a coffee in-hand, Brittany is a photographer, prolific blogger, and public speaker.
Jamie Alberici | Marketing Team Member
Jamie is a marketing and public relations graduate of Iona College, and a former Cyber PR Music intern. She is a rockstar at writing personalized, effective marketing plans that focus on helping musicians strengthen their social channels, expanding their fanbase, and implementing a release plan. On her free time, Jamie enjoys going to live music concerts, reading books, and discovering new music.
Katrina Bleckley & Melissa Garcia | Total Tuneup Team
Katrina is a co-founding partner, artist manager, and consultant at Collective Entertainment based in Los Angeles. Katrina has worked in artist management since 2008 when she began interning for Collective Entertainment co-founding partner Emily White while attending law school. After graduation, Katrina moved to Los Angeles as a full-time associate at LaPolt Law, P.C.Outside of Collective, Katrina has her own entertainment law practice, Bleckley Law, P.C., and is a partner at Los Angeles-based collective PLAG(Play Like a Girl), which aims to elevate the voices of women and nonbinary people in the arts.
Melissa is also a founding partner, artist manager, and consultant at Collective Entertainment. Since 2011, she’s worked with numerous clients and companies across the music, sports, and skydiving industries as a day-to-day manager, tour manager, marketing/social media consultant, and project coordinator. In addition to working with Collective, she is a manager with Outerloop Management and a marketing/social media consultant in the skydiving industry.
Kayla Coughlan & Brittany Mazzurco Muscato | Social Media Team
Kayla Coughlan is passionate about many things in her life, including music, art, and media. Recently, she graduated from Ramapo College of New Jersey with a Bachelor’s Degree in Visual Communication Design. She manages multiple social media accounts in various different industries. She also creates effective, branded sites for musicians and owned media content for our clients. In her free time, Kayla attends live music events and writes about them on her blog Concert Crack.
Brittany Mazzurco Muscato is the mastermind behind the social media triumph of various artists and non-profit organizations. Although Brittany’s true passion is working on the back-end helping other artists, she is also a formally-trained opera singer. Brittany has been working as a social media consultant, digital marketing specialist, creative consultant, and branding director with a variety of companies and clients since starting with Cyber PR in 2012. She specializes in teaching her clients how to reach their potential with unique, engaging marketing communications and social media. This passion for educating is part of the reason we love having Brittany as part of our Cyber PR team. Brittany is a photographer, prolific blogger, and public speaker – and has never been spotted with a coffee-in-hand.