Video 1 From My Mini-Masterclass Series: Facebook Fan Page
3 Helpful Social Media Infographics for Musicians
Happy Friday, everyone! Marissa from Team CyberPR here. Ah, infographics…somehow they’re much more fun to read than just plain type. Most people tend to like and remember information much better when it’s presented visually, which is probably one reason why the popularity of infographics exploded in 2011 (they also tend to do well in Google searches). And since an infographic presents information in a compact format, people like sharing them. I’m in a sharing kind of mood today, so here are 3 helpful social media infographics I’d like to share with you! Read More READ MORE
Musician's Arsenal: Killer Apps, Tools & Sites – Facebook's Timeline
It’s a big day today, folks, and the office is all a buzz about the exciting new Facebook developments. What Facebook developments, you ask? What!? You haven’t heard??? Timeline has arrived in full force and is now available for brands! Timeline has been received with resistance by some users (but what Facebook update isn't?), so this may not be music to everyone’s ears. But as far as bands and brands are concerned, this is a powerful move. I tend ramble on a lot at the beginning of these posts, but I’m pretty excited about Timeline, so I’m jumping right in here. The most noticeable change is the giant cover photo bands can now implement. This was a cool feature for personal profiles and allowed users to show off their creativity (or that amazing photo you took of the sunset on vacation), but it is a really powerful branding tool for bands. Loading up an eye catching photo will help draw fans into your page and solidify your image. Branding has always been a little tricky on Facebook fan pages as you had to use certain apps to effectively do this, but this left the wall essentially “unbranded.” Cover photo solves this issue and brings a whole new life to the “wall.” Read More READ MORE2012 Social Media & Marketing Predictions From Team Cyber PR®
A few days ago, the unstoppable Bob Baker asked me to write my predictions for marketing your music in 2012. I was included amongst a list of incredible thought leaders and it sparked a conversation here in the Cyber PR Office. So I asked my trustworthy team to share their own predictions for this coming year. Here they are: Ariel Hyatt – President Ariel Publicity Founder of Cyber PR® Twitter: @CyberPR 1. Staying Positive and In Gratitude Will Help Tremendously Before I make any music marketing trends and predictions for 2012 here's where to start: Remember, success in today’s quicksand like music business is HARD and takes WORK, getting into a negative, overwhelmed and angry place will directly effect your success. I’ve seen it now thousands of times in 12 countries. The artists I know who manage to stay positive and who are grateful for the little wins and for the small miracles are happier, more successful and go farther than their counterparts who let it all get the best of them. 2. Music Subscription Sites Will Continue To Takeover Spotify, Rdio, Rhapsody, Deezer MOG & Slacker. These subscription based streaming sites are great for music consumers & not so great for artists. To stay ahead of the pack smart artist markers are going to have to come up with clever ways to incorporate their music and sharing on these powerful platforms that have music consumers going gaga. Sadly this will mean less revenue from sales of music but could provide great opportunities for discovery based creative marketers Read More READ MORE
The Musician’s Guide To Facebook Ads – Increasing Likes Using ReverbNations Promote It or DIY w Facebook
So you have read and completed the new Suggest To Friends feature Facebook offers and you want to increase your fan base even more to an audience beyond your friends list. Have you ever considered taking out a Facebook ad? Facebook ads have been around for years now and are constantly growing in popularity - because they work! We have been testing some methods here at Cyber PR® with several of our artists and I will be sharing them here with you in this post. Now with Facebooks upcoming changes (stay tuned for TIMELINE and tons of great new music integrations) There are a couple of great options available to you utilizing Facebook ads that can help boost your fan base even further. The newest option to increase your fan base is ReverbNation's Promote It. Now this option is extremely enticing due to its targeted research surrounding your ad and how quick it is to actually set up. The new ReverbNation Promote It tool utilizes a framework built off of thousands of beta tests by 10,000 artists and 18,000 campaigns. This tool is set up to create an effective ad for you by asking your comparisons, targeting demographically, and more with little effort and allowing ReverbNation to create a stellar campaign for you. Read More READ MORENew Media Maker Panel – Marketing Strategies, Tips & Advice: Powered By You
Song-writing can be an arduous affair; from the tedious write-erase-rewrite process on the notepad to the long hours spent at the recording studio, it’s fair to say that once a song is completed, a feeling of pride and ownership prevails. Therefore, why on earth would an artist, who devoted so much time in crafting a song (which essentially, is a product) work so hard, only to give it away in the end for free? Well, we cracked down this week to find out these answers as this week’s topic is: Music - To Be Free or Not To Be Free? We’ve sat down with five wonderful bloggers who were kind enough to share their insight. This week, our New Media Maker Panel consists of: Rick Goetz of Musician’s Coaching, Ryan Liechti of The F.O.R.M. Blog, Author Loren Weisman of “The Artist’s Guide to Success in the Music Business”, Kevin English of Eleetmusic.com and Voyno of the The New Rockstar Philosophy. Rick Goetz Ryan Liechti Loren Weisman Kevin English Voyno As this series is powered by the YOU, we encourage any feedback you may have and feel free to ask any questions of your own! What topics do you want see covered in this series? This is all about YOU, the artist, so let us know what you think about this post and share any lingering questions you may have. 1. What marketing techniques can artists use to leverage free music to build a bigger (and more loyal) fan base? Voyno from The New Rockstar Philosophy: I hope everyone says that getting fans on the email list is the most important part of any marketing technique. ABGE. Always Be Gathering Emails; for a songs via Bandcamp, for early ticket sales via Topspin, for new videos via private YouTubes, whatever, this way you can always reach your fans.That’s part 1. Part 2 is engaging them with cool content and walking that ‘oh so fine’ line between consistent content and pestering. All audiences will be different so it’s okay to experiment. Read More READ MORE
