The Musicians Guide To Marketing Platforms
There is a whole new breed of marketing tools to understand if you want to stay on top of your marketing game. These marketing platforms but are not that simple. These are extremely powerful tools that will help you to get your arms around your fands and get them to take powerful actions that will pay off forever like saving your profile / track on Spotify, subscribing to your YOuTube channel before watching a video or liking your Facebook Page as they visit.
In a saturated, crowded space (approx. 20,000 new tracks are added to Spotify each day according to DMR) where you are expected to attract fans and spin your own marketing magic, these platforms are all vital. This post will cover Feature.fm, Toneden and Show.co, the three key marketing platforms in the industry for indie artists. They are slightly different but they do basically the same things.
Marketing Platforms You NEED To Understand As An Artist:
Feature.FM
is a fan engagement platform and it features Action Pages to help build your audience - Click Here to create one. From The Site: Action Pages are highly engaging pages that reward fans for taking the actions you want in the platforms you want and provide you with deep insight into your audience.
TONEDEN
Toneden is a fan engagement platform much like Feature.fm. You can use this platform to facilitate social media follows/likes and/or email addresses for free downloads. Learn more about the platform here. You can also optimize Facebook ads via Toneden, and customize those ads more than you can under the Facebook Ads Manager.
SHOW.CO
Show.co is a fan engagement platform much like toneden and Feature.fm. This platform is owned by CD Baby and is integrated so you can use it as well (we can discuss which pieces to pick and choose on coaching calls. The CD Baby Blog has a great article on best ways to utilize it for marketing campaigns.
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