Superfans in the new buzzword of the year. This is amusing to me because I have focused on superfans for the last 2 decades and I’m struck by the fact that even though it is necessary to keep learning new strategies, apps, and platforms, the basics of human...
This excerpt is from my best-selling book on crowdfunding, CROWDSTART. This blog post will walk you through what you need to prepare for in generating online PR for your crowdfunding campaign and show how you can quickly garner targeted new media PR which will give...
I was delighted to be interviewed by Manafest – Chris Greenwood – the founder of Smart Music Business about my latest book The Ultimate Guide to Music Publicity. It’s short and sweet and packed with great advice about public relations for musicians!...
Being interviewed on music blogs is EXCITING! You have received an invitation from a media outlet to share your story and gain access to new fans and industry attention. This is cause to celebrate! Throughout my years as a publicist I’ve encountered responses...
Here at Cyber PR, musicians frequently call and ask me to write and blast a press release. The strongest reason to write a press release is for a particular event (like a show, a benefit, or a special occasion) OR for a very niche market (a “genre” of music is not a...
Adding a music publicist to your team is a big step. Publicity is, after all, vital to your career, and you want to get the best music publicist (and PR) you possibly can. A million years ago – on my very first day as an intern at a fancy public relations firm...
