The ongoing dialogue about the similarity between independent musicians and entrepreneurs is a well-worn one. Both are responsible for shaping their own careers, building their own teams, setting their own goals and working towards the milestones that will turn their...
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. This post focuses on how to energize and connect with your second community,...
It’s no secret that short-form video platforms have become the “it” thing for musicians looking to amplify their reach, engage with their fans, and show off their creativity. It’s why TikTok, Reels, and even YouTube Shorts have seen such...
YouTube stands out as a vital resource for emerging artists looking to expand their fanbase. It’s not solely about uploading music videos, but a full on opportunity for music promotion, enabling you to connect with a broader audience without relying on...
Stories and Reels have become the predominant content consumed on Instagram. It’s essential to post regularly on Stories (we recommend a minimum of five times a day) and on Reels at least once a week (more if possible!). Integrating your music helps get more...
Social media and music marketing have become inseparable in today’s modern music industry. Audiences now demand that you maintain a strong social media presence and still, many musicians still ignore this. I get it, social media can feel difficult, daunting...
