5 Things Needed To PRE-Prepare for a Crowd Funding Campaign
The Musician’s Guide to Facebook Fan Pages
Ariel’s Top 7 Facebook Apps for Musicians Do you have a fanpage but still not sure how to make it pop? Here are six Apps that will set you on the right path, help you to stand out from the pack and keep your fans engaged and interested in you on a consistent basis. Read More READ MORE
The Indie Maximum Exposure List (A Guide For The Rest Of Us)
My phone rang last week and it was Tom Silverman from Tommy Boy calling to discuss my panel for his upcoming Chicago New Music Seminar. Tom was half amused and half disgusted. "Have you seen Billboard this week?" He asked. Since Billboard is a publication I largely ignore, I fessed up: "No. Why?" "You have to see this article," he said. "It's the most ridiculous thing ever." In a few moments, I was reading it and I was laughing out loud. Here are a few excerpts: From the September 26 edition of Billboard: BILLBOARD'S 2009 MAXIMUM EXPOSURE LIST "Today the ways artists can promote their music have proliferated so rapidly that it can be hard to keep up with what's new -- what's actually cutting through the clutter. It's in this context that Billboard decided to geek out with 25 promotions and publicity experts across genres and mediums to create the ultimate multimedia metric: Our first Maximum Exposure List." I sampled a few random ones from the 2009 list to give you a sense: Read More READ MORETHE 2008 BILLBOARD MAXIMUM EXPOSURE LIST
September 27, 2008 Billboard Staff It wasn't so long ago that a comprehensive promo plan meant working a record to radio and maybe buying ads in the local alternative paper when a band went on tour. This may sound quaint, or maybe, if your job depends on successfully promoting a band, it sounds blissfully simple. Today the ways artists can promote their music have proliferated so rapidly that it can be hard to keep up with what's new -- what's actually cutting through the clutter. It's in this context that Billboard decided to geek out with 20 promotions and publicity experts across genres and mediums to create the ultimate multimedia metric: Our first Maximum Exposure list. Ever wonder about eh relative value of a cover of Rolling Stone, a gig on "Oprah" or a song on "Gossip Girl"? Read on. 1: SYNCH PLACEMENT IN A TV AD FOR APPLE Promo spots provide coveted showcase for music Patrick Wimberly can't stop giggling. The reason for his uncontrollable mirth? The drummer for Brooklyn-based indie rock act Chairlift can't quite process what he saw on a TV screen the day before. It was a 30-second commercial advertising Apple's newly launched fourth-generation iPod Nano-with the Chairlift song "Bruises" playing in the background. Read More READ MORE
