Charting the Course: A Radio Promo Discussion – Adam Lewis of Planetary Group

Feature Article: What Successful Internet Marketers Know and What Musician Marketers Don't.

Most Internet marketers make money online, most musician marketers don’t. The Backstory – The Big Seminar My journey into the world of Internet marketing, began when I attended an Internet… Read More READ MORE

Nine Critical Things You Should Know About Publicity Before You Make Your First Move

1. The Definition of Publicity – First, we are going to start out with the very basics–some definitions of what publicity is exactly. According to the Merriam-Webster Dictionary: Publicity –… Read More READ MORE

Money – Change Your Outlook Around Money

Most bands and artists have to reckon with the moneymaking part of making music for a living. I have had countless conversations with musicians who are struggling to earn… Read More READ MORE

Top 10 Reasons Why Musicians Should Use Flickr – Your Visual Blog

Are you too lazy to blog? Are you sick of everyone telling you that without an updated blog you are not a band? Does blogging feel like a huge, annoying, and daunting task that is evocative of being a kid again being assigned homework? Well, fear not. I’ve got a great and easy blogging solution! http://www.flickr.com They say a picture says a thousand words, and it's true. This issue of Sound Advice will walk you through yet another handy dandy Web 2.0 site that is on my top 10 list of sites to join. I am In Love with Flickr! It’s one of the most user-friendly Web 2.0 sites and it’s owned by Yahoo so millions of potential new fans are waiting for you to discover them and make friends. Flickr works in many ways just like MySpace or Facebook. You create a profile, upload your main image, join groups, and make friends, and you can also direct message people and leave comments on any photo you like. Photos Tell A Complete Story of YOU! Flickr is a great way to show yourself as multi-dimensional. You can post photos of things other than your band activities (such as vacations, kids, your home, and hobbies) to show your fans you are a well-rounded individual. And if you go to conferences, this is a great way to get people to link back to you and pay attention to you (remember – the most interesting thing for people is THEMSELVES). Create A VIP Photo-Sharing Experience For Your Fans Your photos can be marked private so only approved fans and friends can see certain photos. Flickr lets you choose which sets to share. I suggest creating a VIP area of fun / special photos that only your registered fans / friends / street team can have access to as an added bonus to link to you. Read More READ MORE

Going Mobile – The Future Of Marketing For Musicians

Many experts say that the #1 way we will all communicate within the next 3-4 years will be thorough our mobile devices. It is no secret that the… Read More READ MORE

Effective Newsletters: The #1 Technique to Swiftly Increase Your Fanbase

The #1 Technique to Swiftly Increase Your Fanbase The number one problem I encounter time and time again with musicians is: Creating music comes naturally. Marketing, self-promotion and business do not. Bands want to focus solely on creating music and I speak to many artists who flat out refuse to do more than the bare minimum amount of marketing. The problem is they are not having the same amount of success as my artists who spend time focusing on growing their fanbase and communicating with them regularly. Content may be King. But, Marketing is Queen There is no one coming to rescue you from the downward spiral that the industry is facing at this very moment.  It is up to you to empower yourself to succeed. In this issue of Sound Advice I will give away the #1 secret I have seen that really works for meaningfully building a fanbase. This issue is a long one because I wanted to tell the story that prompted it - to skip to the meat of this article and learn my #1 technique for building your fanbase, scroll down to the section that says: 1% OF EVERY LIST BUYS Read More READ MORE