12 Days of Monetization: What Will it Really Take to Make Money from Music? – John Oszajca [DAY 8]

Navigating #SXSW: Advice from the Streets of Austin – Molly King and Madalyn Sklar

Today marks the cross-section between the end of iSXSW (South By Interactive) and the start of SXSW Music. For all of the musicians, bloggers and music industry professionals headed down… Read More READ MORE

Navigating #SXSW: Advice from the Streets of Austin – Mariana Nepomuceno, Reverbnation

For those of you living under a rock, this week is the SXSW Music Conference (well… Music, Film and Tech to be exact) taking over the streets of Austin, TX. Read More READ MORE

The Distribution Loop: Turning Average Fans Into Die-Hard Evangelists

The MIDEM conference was a jam-packed four-day whirlwind! I met some wonderful new colleagues and found out about some fabulous emerging platforms to add to your toolbox this year. I’ll be… Read More READ MORE

A Message from Derek Sivers + My Holiday Gift to You

I was floored last week when I went to check my email and Derek Sivers had emailed me one of the most generous video testimonials ever. I must say,… Read More READ MORE

What’s Your Story?

Why Telling YOUR Signature Story Is The Cornerstone of Your Brand One of the best parts of my job is helping people reveal and tell their stories. most clients who… Read More READ MORE

You Are Invited to my Ustream Holiday Party… December 18th (And My New Book is READY!!)

Today marks the OFFICIAL start of the 12 Days of Christmas! And I’ve got 12 amazing gifts for you… Plus an invite First The Invite!! You are cordially invited to… Read More READ MORE

5 Things Needed To PRE-Prepare for a Crowd Funding Campaign

Over the last several months, I’ve been helping Ariel to prepare for the launch of her crowd funding campaign (which went live on Monday!). While we were doing our research, we came across article after article saying the same few things about crowd funding preparation that we already knew about: You need to have an existing fan base - crowd funding is NOT a discovery tool. You need to understand your target audience and create not only compelling rewards, but also a compelling story/ journey to bring them on. But what we finding to be most unexplained was even a step further back from this. The crowd funding PRE-preparation... There are so many things that we needed to decide on that we have never even considered, and we want to share some of these things with you for your own crowd funding campaigns: Read More READ MORE

Sound Advice TV – Brian Meece, Co-Founder of RocketHub

These past few weeks have been some of the most confronting ones of my career. Boy am I getting a taste of my own medicine 🙂 This coming week… Read More READ MORE

5 Things All Musicians Need BEFORE Starting a Music PR Campaign

For independent musicians, a music PR campaign can be a critical component to the overall marketing strategy that will help to: 1. Reach new fans 2. Read More READ MORE

Charting the Course: A Radio Promo Discussion – Mark Muggeridge of Evil Genius Media

Welcome back to the seventh and final interview in our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’. The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians. Yesterday we spoke with Michael Addicott, Manager of Curation at Pandora. Today we hear from Mark Muggeridge, founder of UK Campaign Management and Music Strategy agency Evil Genius Media. Read More READ MORE