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4. Bio Just as your elevator pitch needs to be everywhere you are, so does your bio. There is no better example of a wasted opportunity than one where a new potential fan stumbles upon your Facebook page (or your website!) and wants to know more about you but there is no bio available there. Your bio gives you the opportunity to control YOUR story, telling new and existing fans what you want them to know about you and what has influenced you to create the music that you make. Apple, Billie Eilish, Coca-Cola, Google, and YOU. You are a brand. Everything you do, post and put out informs your brand. While social media has leveled the playing field for the music industry, making it so ALL musicians now have the ability to build a fan base, it has also leveled the playing field for every company in every industry. We are all competing for valuable eyeballs and memorable moments. In the eyes of the average social media user (your potential fan), your presence is the same as any and every other musician, company, and organization out there... and only those who establish an effective brand will be able to keep their attention and loyalty. So how do you establish an effective brand? Read More READ MOREThe Musician’s Guide To Monitoring Your Online Brand
This guest post was written our very own Jon Ostrow, Cyber PR®'s publicity director, who can be reached by email or on Twitter! By now it should be more than obvious that as an artist or a band member, you need to be thinking about how you can leverage the power of blogging and social media to create a strong brand, an ever expanding online presence and a growing fan base (both in terms of loyalty and size). While social media and blogging offer an incredible amount of opportunity to organically grow a meaningful brand through positive fan interaction and social sharing, there is also an unavoidable truth that all musicians must be aware of: Read More READ MORE7 Mobile Apps Musicians Need NOW!
Greetings! Marissa from Team Cyber PR® here, and I have a question: Do you consider yourself mobile-savvy? I'm not just talking about texting (although that's important!). I'm talking about using your smartphone to tap into and enhance your online presence while being up-to-date on all of the cool apps to make your life a little easier. If you could use a little help understanding the magic of mobile, then this blog post is for you! Here are some interesting mobile statistics to keep in mind: There are 165 million Twitter users, and 50% of them use Twitter Mobile. Over 1/3 of Facebook's 900 million+ users also use Facebook Mobile. Mobile internet usage will overtake desktop internet usage by 2014. Mobile coupons get 10x the redemption rate of regular coupons. 3 out of 5 internet searches are done with a mobile device. 91% of mobile internet access is to socialize. In March 2012, Smartphones were in use by 50.4% of consumers in the US. Read More READ MOREMarketing Plan Tactics For Independent Musicians – Part 3 of 3: Content Is King
Here's the final post in my 3 part series discussing some basic marketing plan elements for independent musicians. So far we've gotten Everything In Order (Website is up-and-running, Newsletter plan is in place and Touring and Merchandise steps have been taken) and we've also had a successful Album Launch. What now? To build off of all this progress that has been made you will now have to keep supplying content to strengthen your relationship and stay relevant with your current fans, while at the same time this content will also help to increase your fanbase. Additional merchandise is one idea, you can make vinyl for the last album or announce new T-shirt designs. You can also create more videos for songs off the last album or videos of you performing covers.....yes the latter of which is copyright infringement. Here's a tip: Set up a second YouTube channel for all your cover videos to protect your official artist YouTube channel from being shut down (but this hardly ever happens). Below I've gone in to detail for three important content streams: Music, Social Media and Live Shows. Read More READ MOREMarketing Plan Tactics For Independent Musicians – Part 2 of 3: Album Launch
The first piece in this 3 part series discussed steps you should take before you start promoting a new album, such as having your online presence all in order. In Part 2 I will go over some basic elements for, yep you guessed it, promoting a new album. Album Pre-Sale A great way to build excitement amongst your fanbase leading up to the release of a new album is to organize a pre-sale campaign. Hold a contest, where everyone that makes a pre-sale purchase is entered in to win a prize. Prizes could be additional merchandise, tickets to the CD release show or if you really wanted to get crazy, offer to write and record a song about the winner. From your online store you should have a few different pre-sale packages at different price points available. For example: - Tickets to CD release show and digital album - Autographed CD and tickets to release show - Autographed CD, T-Shirt and tickets to release show And make sure everyone who purchased the album during the presale gets their purchase by the release day (that's the point of the pre-sale!), so mail out any packages a week beforehand and send them a digital download of the album by release day or better yet, the day before. Read More READ MORE
