Blog

The 2025 Musician’s Communication Map

The 2025 Musician’s Communication Map: A Visual Tool For You The 2025 Musician’s Communication Map is here. And it’s completely reimagined. This new version builds on the original graphic I… Read More READ MORE

Bond Marketing: The Secret to Building a Real Music Career

Bond Marketing is a fan-building approach that prioritizes real connection over vanity metrics. Unlike the kind of music marketing that dominates today—obsessed with chasing streams, likes, and viral moments—Bond Marketing… Read More READ MORE

Musicians: How To Avoid Buzz Marketing Danger Loops 

Are You Stuck in  Buzz Marketing Danger Loops? In my new book, From Buzz to Bond, I explore why so many independent artists fall into… Read More READ MORE

Musician’s Guide to LinkedIn

If you read my blog regularly, you know I have been focusing a lot lately on Micro-Networking and my theory that execution is critical if you want to… Read More READ MORE

The Best Songwriting Competitions to Enter in 2025

Songwriting competitions can transform a musician’s career at any stage. If you haven’t entered one, now is the time. These contests provide exposure, networking opportunities, and… Read More READ MORE

How To Use Pinterest for Music Branding

Pinterest is not a platform that many musicians think about when it comes to marketing but it is an excellent to use to hone your visual brand. So lets unpack… Read More READ MORE