Blog

Your Three Communities, Part 1: Your Super Fans

Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to… Read More READ MORE

Music PR in a Changing Industry: Why It Still Matters

A well-placed blog post or interview can ripple through search engines, social media, and streaming platforms, helping you stand out in a crowded industry. Let’s start with the… Read More READ MORE

TikTok Superstars Over 40

TikTok is the current music industry maker — with music and content going viral seemingly overnight, the app can be extremely useful for growing your audience. However, the common misconception… Read More READ MORE

Maximizing Music Marketing with ChatGPT & AI

Episode 4: Maximizing Music Marketing with ChatGPT & AI with John Oszajca On this episode of The Cyber PR Music Podcast, Ariel chats with an old friend and colleague, John… Read More READ MORE

Your Fan Journey Probably Sucks – Here’s How to Fix it

What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover… Read More READ MORE

How To Grow Your Fanbase Beyond Social Media

As modern technology advances, more artists and fans become reliant on the digital realm. Social media becomes the central ground. This triggers a domino effect: one artist starts a trend,… Read More READ MORE