Blog

Meet The NEW Team Cyber PR!

There’s a new Team Cyber PR, and I’m excited to introduce them to you! You may have noticed a few months ago, I put out the call to… Read More READ MORE

The Ultimate Guide To Music Publicity Excerpt: Tour Press

Summer in the US is almost here, and touring musicians are preparing to tour. Tour press is an element that has changed significantly. This excerpt from Ariel’s latest book,… Read More READ MORE

Andrew Southworth Interviews Ariel: 28 Years of Music Marketing Advice

Andrew Southworth is an industry colleague who I admire deeply. He kinda reminds me of me (except he’s wicked smart at math and stats), and what I mean by this… Read More READ MORE

The Musician’s Guide to Marketing: Post-Release Strategies Pt. 3

Our Musician Marketing Plan posts are the most popular series. This is the final part on how to build a comprehensive music marketing plan, which is the most effective… Read More READ MORE

I Was on Break the Business Podcast!

I recently had the honor and pleasure to sit down with my good friend and long time peer Ryan Kairalla on his popular music business podcast… Read More READ MORE

The Musician’s Guide to Music Conferences

Thinking about taking your music career to the next level? Well, one of the best moves you can make is to step out from behind your screen and step into… Read More READ MORE