Cyber PR Labs

As a musician, your goal is, of course, to be seen & heard. You want to reach as many people as possible with your music and maybe even become famous! More times than not, artists mistakenly believe that hiring a publicist or radio promoter is the next step after recording an EP or an album. Many believe this will catapult them to stardom. As they try to build a career as a successful music artist, this is advice so many received And that advice is wrong!

 

Announcing Cyber PR Labs – 12 MasterClasses to Help You Navigate Today’s Music Business

Cyber PR Labs is a series of focused Master Classes where you can learn from industry experts and booking agents to full-time independent artists, proven marketing agency owners, self-made music entrepreneurs, and masterful strategists.

As an artist, YOU’RE the CEO of your own career, and it is vital to master many aspects of our business to monetize and succeed.

Cyber PR Labs is the ONLY course that laser focuses you by highlighting industry insiders to cover what they are best at to transform your entire career.

Choose to take one LAB (course) to strengthen a weak area or grab a season pass to get them all.

  • Build Your Career Foundation: Avoid the mistakes 90% of artists make
  • One on One Coaching: Learn from our hand-picked list of favorite industry experts, each with a different area of expertise who will make a lasting impact on your career in a short amount of time.
  • FREE Bonuses: Actionable eBooks, downloads, and swipe files, all for you to put into use TODAY.

I’ve noticed that too many courses and options available for artists today are long-term – 8, 10, 12 weeks or longer. I have run many courses like this over the years and I know that many busy artists are already overwhelmed and it’s just too much to take on an extra 12 WEEKS of work.

So, I have intentionally designed this course to NOT take up too much precious time, so that you don’t get into analysis paralysis and you DO GET INTO ACTION! And make a giant shift in your career.

 

Cyber PR Labs 1 - Supercharge Your Music PR

CYBER PR LAB 1: Supercharge Your PR with Ariel Hyatt – Available for Replay Now

Ariel has never taught a Music PR class before and In this Cyber PR Lab she gave it her ALL.

In these 3 sessions, you will learn how to prepare and launch your own music publicity campaign and get the attention you deserve without spending a fortune on a music publicist.  It has never been easier to access many bloggers through a few simple websites and techniques and Ariel breaks them all down for you in this class.

You can go at your own pace, binge them all, or take your time through this class.

 

What you will get in this course:

  • 3+ hours of video mastermind classes
  • Archived Class Recordings you can access forever
  • Access to the Cyber PR LAB 1 Facebook Group
  • 13 Music PR Action Sheets that Ariel created especially to empower you through this course including the Cyber PR pitch process to help you write a pitch that the media will never ignore.

 

Yes! I Want To Learn How To Do My Own PR

 

What you will learn about music publicity in Cyber PR Lab 1:

Week 1 – PREPARING FOR PUBLICITY

  • Identify your Signature Story (the foundation of your PR)
  • How to choose a perfect image and brand to send to the media that will grab their attention
  • What music bloggers and journalists want and how to avoid mistakes when preparing to submit to get PR
  • How to create a strategy for how to roll out your music so that it is press-worthy

Week 2 – YOUR LIST & GETTING PR PLACEMENTS

  • How you choose appropriate outlets for your music to target (you may want to be on Pitchfork but it may not be time for you (yet!)
  • Share and customize a PR target list just for you based on Ariel’s 22 years of PR contacts
  • Put together your targets with her pitches and you will be ready to go!

Week 3 – CREATING YOUR PR TIMELINE & SHARING SUCCESSES

  • Assistance in laying out the next few months (and longer if you have new music coming) using Ariel’s tried and true PR follow up methods
  • What to do with your PR after you get it!
  • How to leverage great PR and turn it into tangible music career goals
  • 1 on 1 laser-focused coaching

 

We’re so excited to get learning!

 

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CYBER PR LAB 2: The Artists Selling System with Michael Shoup of 12 South Music – Available for Replay Now

There are 3 big things that you can do to help get your Facebook Page content seen by more people.

Ariel has been working with Michael and the team from 12 South for years and we have used these tactics for tons of artists at our agency to build an entire Selling System that positions content in front of new potential fans and develops those fans into excited (and profitable) ticket-buying, Spotify-streaming fanatics.

What exactly are these 3 tactics you ask?

  1. Posting (and testing) Consistent, Compelling Content (CCC)
  2. Utilizing the Facebook Ads Platform to Grow the Audience for your BEST content
  3. Using the Insights Facebook gives you to Review and Optimize

Here’s an amazing article that breaks down some more specifics.

I Want to Master Facebook Advertising & Selling My Music 

What you will learn in the artist’s selling system Cyber PR Lab 2: 

Week 1 – BUILD – PREPARING YOUR MESSAGE 

Week 2 – GROW – UNDERSTANDING THE FACEBOOK ADS PLATFORM & ALGORITHM

Week 3 – SCALE – OPTIMIZING YOUR RESULTS

What you will get in this course:

  • 3+ hours of video mastermind classes
  • Archived Class Recordings you can access forever
  • Access to the Cyber PR LAB 2 Facebook Group
  • 13 Music PR Action Sheets that Ariel created specifically to empower you through this course, including the Cyber PR pitch process to help you write a pitch the media will never ignore.

 

Cyber PR Lab 3

CYBER PR LAB 3: Release Music With Ease with Suz Paulinski aka The Rock/Star Advocate – Available for Replay Now

 

If you are looking to release a single, an EP or a full album there are many things you must prepare for!  In this 3 week Master Class, Suz aka The Rock/Star advocate, teams up with me to walk you through everything you need to do to make your next single / EP or Album release receive the MAXIMUM impact.

What you will learn in release music with ease (hint – stop rushing to release and start preparing to powerfully capture new fans, grow your audience and get each release the maximum impact it deserves!)

Week 1 – SETTING YOUR RELEASE GOALS

  • Get clarity and focus on WHAT you want to achieve and WHY you are releasing in the first place
  • Identify your timeline and plan your release steps
  • Determine all partners and tasks

Week 2 – CREATE YOUR STRATEGY AND YOUR MESSAGING

  • Decide what release format is best – single, EP or full-length
  • Plan how long you will schedule between singles and choose a separate “get” for each
  • Hone in on the right messaging to resonate with your fanbase

Week 3 – CREATING YOUR MARKETING TIMELINE

Did you know you need to have a plan for all of these things BEFORE you release:
  • Spotify (pre-save & day of plan to shock the algorithm!)
  • SoundCloud (yes you need this for very different reasons than Spotify)
  • Pre-sale (you need to make at least SOME money from your release, yes?)
  • Social media engagement
  • Website updates
  • Email announcement ready
  • PR strategy
  • A full day of launch plan – We have a check sheet that has over 40 individual actions to take on the DAY OF RELEASE!

 

I am Releasing a Single, EP or Album and I need a P-L-A-N!

 

What you will get in this Cyber PR Lab: 3

  • 3+ hours of video mastermind classes with Suz.
  • Archived Class Recordings you can access forever
  • Access to the Cyber PR LAB 3 Facebook Group
  • Action Sheets where Suz will teach you how to stop flailing and start focusing on your goals and Ariel will walk you through the 40 (yes 40) things you need to do on your release week!
  • Ariel’s full “release plan timeline” so you can master each step and plan accordingly – you will NEVER feel like you wasted a release opportunity again.

 

Cyber PR Lab 4 - Level Up Your Email Game

CYBER PR LAB 4: Level Up Your Email Game – Sign Up Now

EMAIL LISTS. Yes, that dreaded thing you know you need to have but hate having to work on.

Cheryl is a badass career coach herself, and has spoken on and moderated panels on email marketing, branding, and communicating your goals at little conferences like SXSW, the ASCAP Expo, and CD Baby’s DIY Musician Conference, nbd.

What you will learn in Level Up Your Email Game

Week 1 – YOU’RE SITTING ON A GOLD MINE

  • Getting clear on your career goals
  • Connecting your goals to your email list
  • Developing your actionable strategy for your email list

Week 2 – EMAIL CONTENT CREATION

  • What the heck is a Rise series, and why do I need one?
  • THE biggest mistakes musicians make in their welcome emails (and the formula to get it right)
  • How to spend your time and set yourself up for a year of great content

Week 3 – CREATING YOUR MARKETING TIMELINE 

  •  Don’t let the tech stop you- choose a platform to do this work that works for you
  • Putting the content into reality
  • Creating a short-term and long-term email plan
  • Q&A and email critiques in real time

 

My Email Game Needs Some Serious Help

 

What you will get in this course:

  • A strategy for your email list so that it’s something that supports your career (instead of overwhelming it
  • An inside look at the content you need to be creating to turn your subscribers into ravishing superfans
  • Access to coaching from Ariel and Cheryl
  • 13 Music PR Action Sheets that Ariel created especially to empower you through this course including the Cyber PR pitch process to help you write a pitch that the media will never ignore.

 

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CYBER PR LAB 5: Mobilize Your Fan Army – Sign Up Now

“What good is all the PR and hype around building your social media presence. The problem is if an artist doesn’t have a clue what their message is or what they want to do with it all there will be a disconnect.” – Eli Lev

Eli worked hard to identify what his message is and align it with his growing fanbase. He will be teaching this class from an artists perspective which is always extremely valuable.

What you will learn in Mobilize Your Fan Army

Week 1 – HOW TO CREATE YOUR OWN PATH AND FOLLOW IT TO YOUR DREAMS

  • Defining your long-term goals and making a plan to fulfill your potential
  • Creating a daily practice that supports your goals
  • How to be a successful creative in today’s world

Week 2 – DEFINING YOUR ARTIST MESSAGE

  •  What do you stand for?
  • What do you want your music to do in the world?
  • How to connect your message to your songs, your fans, and the world

Week 3 – CREATING YOUR OWN COMMUNITY

  • How to build a fan base through email marketing, social media, and crowdfunding platforms
  • How to maintain that fan base
  • How to motivate that fan base into action
  • 1 on 1 Q&A with Eli

I Want Superfans!

What you will get in this course:

  • Real advice from a REAL musician
  • An inside look at the content you need to be creating to turn your subscribers into ravishing superfans
  • 1-on-1 Q&A with Eli

 

There are more Cyber PR Labs coming!  You can read all about them here.  You can save over 50% by signing up for all of them today.

 

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