Most of the time, I’m sharing strategies on how independent musicians can market their music, grow their audience, and build sustainable careers. But today I want to shine a light on the extraordinary independent musicians we’ve been honored to represent at Cyber PR.
To celebrate, we’ve created a Spotify playlist featuring 44 of our clients, including the nine highlighted below. It’s a showcase of the creativity, diversity, and innovation that keep us inspired every day in our work supporting independent artists.
Us3 (Jazz / Hip-Hop)
The groundbreaking group behind the global hit “Cantaloop (Flip Fantasia)” returned this year with Soundtrack, their first new album in over a dozen years. We set up Us3 with a distribution partner, reignited their social media presence, and restored a previously hacked Facebook page that had been dormant for a decade. Plus, they introduced them to their perfect publicist, who crushed their PR campaign.
Elena Siegman (Alt-Country / Rock / Gaming Icon)
Beloved worldwide as the voice of Call of Duty Zombies, Elena just became the latest Call of Duty Easter Egg — and fans are losing their minds. We helped her get a label distribution deal, take control of tens of thousands of Bandsintown followers, identify superfans through a custom app partnership, and reintroduce her musically with the acoustic reimagining of “115.”
Ben Neill (Electronic / Experimental)
Praised as “a musical futurist” (Wired), composer and trumpeter Ben Neill is the inventor of the Mutantrumpet®, created with Robert Moog and STEIM. We helped him envision and launch The Diffusing Music Podcast, strengthen his YouTube channel, secure book and music PR, and enhance his web presence while supporting the releases of Blisspeak, Nefasphere, and Free Runner.
Nicki Richards (R&B / Soul)
World-class vocalist, Nicki Richards, has toured with Madonna, Mariah, and both MJs (Mick and Michael). This summer, we celebrated her at City Winery, where she blew the roof off during her record release party. Her new album Love Life features Marcus Miller, Lenny White, and Take 6’s Mark Kibble, Ivan Neville, all of whom champion her artistry. We helped her add over 500 new names to her email list, pace her social posts with custom calendars, and supercharge her fan engagement.
Rene Lopez (Latin Soul / Funk / Americana)
Hailed by NPR’s Alt.Latino as a “one-man song factory,” Rene Lopez has built a reputation for fusing Latin grooves with funk, soul, and Americana. His 11th solo album, A New York Lie (produced by Patrick Sansone of Wilco), drops November 14. I was a huge fan back in the ’90s, worked with Rene in 2016, and am thrilled to support him again now. We are working on streamlining his web presence and gathering fans.
Lil’ Red & The Rooster (Blues)
Finalists at the International Blues Challenge in Memphis and regular festival headliners across Europe, Jen “Lil’ Red” Milligan and Pascal Fouquet channel “retro-modern blues” with grit and heart. Their newest release, 7, is already earning rave reviews, and we were proud to support them with a waterfall release plan, updated email auto responders, and strategic marketing efforts, including Grammy submissions.
ellakate (Alt-Pop)
Alt-pop standout ellakate has been hailed for her bold songwriting and emotional delivery. Based in Atlanta, she’s quickly growing her fan base with a distinct voice in the indie-pop landscape. We supported her with PR strategy and placements to amplify her reach, as well as helped her with Spotify playlist submissions and a full brand pillar and fan persona overview.
Ray LeVier (Funk / Fusion / Motivational)
Grammy-nominated drummer and motivational speaker Ray LeVier has toured globally and now adds “author” to his credits with his new book Drumming In Flow. We’ve been supporting him with coaching, a website build, PR, podcast interviews, and a targeted Meta ad campaign to market both the book and his new music.
Lizzie Thomas
Acclaimed vocalist Lizzie Thomas released her most personal project yet, Awakening, on 8/8. A documentary on her career is now in production, and she will be touring Europe this fall. We developed a Total Tuneup plan for her, worked her Christmas album into seasonal press and playlists, and supported her with a rollout strategy to bring her bold, vulnerable work to life.
Working with artists at every stage — from debuts to comebacks to groundbreaking new projects — is why I love what I do. The talent and drive of these musicians keep me inspired, and I couldn’t be prouder to share their stories with you.
If you’d like to hear them in action (along with 35 more of our incredible clients, past and present), check out the Cyber PR Artists playlist.
And if you’re ready to join the ranks of some of the finest independent musicians on earth, fill out this quick form and let’s talk about how we can support your next big step.
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