If you do not have a way to simply add a functional band press kit to your website
we have a great tool for you to explore. It’s called Presskit.to
We have been focusing on honing the art of a memorable signature story, talking about your band press kit and recently writing about how to post an effective press kit on your website.
The reason we have been doing this is so many artists are not aware of this important and fundamental aspect to promotion.
Let’s take a look at 7 key Presskit.to features
First and foremost, the design of Presskit.to is extremely clean, which is important for a digital press kit. It cuts straight to the point with one photo, band name, location, genre, links and tagline. The whole press kit is contained in one page, which means the user never has to click through pages to find what they want.
You can’t have a press kit without media. Embedded in their ‘Media’ tab, Presskit.to has included audio, video, images, and files.The audio and images can be downloadable so users can quickly grab what they need. It is integrated with Soundcloud to make it easier to load your audio content.
This is a pretty cool feature I don’t see on a lot of band press kits online. In ‘Files’ bands can upload downloadable digital content for fans such as screen savers and PDF set lists, or ‘Files’ can even act as a cloud locker for important documents needed for the band and associated team members. These documents can be made private so only certain individuals can access them.
Here bands can put in their artist bio, band members names and relevant links. A nice addition Presskit.to made was the ‘Wins’ section, where bands can list notable achievements, awards or important dates in their history.
Displays all the upcoming shows or special events a band has coming up. Like with the Soundcloud integration for audio, Presskit.to integrates with SongKick so bands can more easily get their show dates posted to not only on their Presskit.to’s but also elsewhere online like on Spotify.
The all-important contact section. No band press kit would be complete without the proper contact info included.
7. Mobile Ready
One of the greatest parts about Presskit.to is that your band press kit will look awesome on mobile phones. We all know how much mobile is growing in influence, so it’s vital that your digital press kit be viewable and easy to navigate on mobile devices.
All in all, Presskit.to is a super easy solution for bands to present their music and all related press materials. Like any press kit, it’s designed and tailored to be B2B, but Presskit.to is great as a fan facing presence as well. Fans can grab songs and images they want, and then easily connect themselves to your website, Facebook, Instagram, Twitter or whichever social they love to use.