Fan 1st

Most Music Marketing Companies will dive in and handle only their specific area.

Fan 1st gives you a comprehensive overview.

This book is broken up into 3 parts:

Part 1 – Understand How to Identify Your Fans – how to understand the nuances of your communities and will help you to plan how to capture and engage more fans with a systematic approach.

Most artists try to “get as many listeners as possible” and don’t get that there is a vast difference between an ambient fan and a super fan – they need to be treated and communicated with differently.

Part 2 – Focus on How to Create Income – makes you think about money and how to monetize your music career by learning how to create products and offerings your fans want and by asking effectively.

And of course, it’s not about going straight to the ask – it’s about building up to it.

Part 3- Create an Effective Plan – helps you create your own artist development plan by breaking down the 15 steps and associated actions you need to prepare, launch and sustain releases, whether they are singles, EPS, videos or full-length albums.

Individual strategies are needed for individual singles.  Each track needs its own purpose and goals for marketing.

The Ultimate Guide to Music Publicity

The Ultimate Guide to Music Publicity: Proven Strategies For Getting Featured in Blogs, Playlists & Traditional Media is Ariel’s first book in 5 years. It features indispensable advice from a wide swath of music industry luminaries including veteran music publicists, bio writers, editors, playlisters, and podcasters who generously contributed their tips from both sides of the desk. Also included are 11 indie artists who share their inspirational PR journeys.

This guide breaks down everything you need to know to master an effective and well-rounded communication strategy for your music utilizing step-by-step exercises, mind maps that Ariel has developed for her workshops, masterclasses, and music industry programs at universities and taught around the world.