From Buzz To Bond

Are You Tired of Chasing Streams, Followers, and Viral Moments That Lead Nowhere?

The music industry has changed. 120,000+ songs are uploaded every single day. Social media platforms reward virality, not connection. Streaming pays fractions of a cent.

Meanwhile, musicians are burning out—pouring time, energy, and money into marketing tactics that look good on paper but don’t build real careers.

If this sounds familiar, you’re not alone. And more importantly, there’s a better way.

Introducing From Buzz to Bond

My mini manifesto for musicians who are ready to shift their mindset, take control of their audience, and build a sustainable, engaged fanbase—instead of endlessly chasing numbers.

This isn’t just another marketing book—it’s our wake-up call.

Inside, you’ll learn:

Why Buzz Marketing Fails – The real reason chasing followers, streams, and playlist placements doesn’t lead to a career.

 The  Many Reasons Zuck and Eck Can’t Be Your Marketing Solution – Billionaires can’t own your relationships you must.

The Bond Marketing Funnel – A simple, step-by-step framework to turn passive listeners into lifelong supporters.

The 5+ Touchpoint Rule – How to create lasting connections with fans who will stick with you.

How to Own Your Audience – Stop relying on platforms you don’t control and start building direct relationships.Why You Need This Book Now

• The industry is noisier than ever. If you don’t shift your strategy, you’ll be stuck competing for attention in a game designed to leave you behind.
• Algorithms aren’t your friend. The platforms you rely on today will change tomorrow—owning your audience is the only way to future-proof your career.
• Dopamine hits, and burnout are real. This book gives you a clear, sustainable way to stop the chasing hype and start making stronger relationships.

The Ultimate Guide to Music Publicity

The Ultimate Guide to Music Publicity: Proven Strategies For Getting Featured in Blogs, Playlists & Traditional Media is Ariel’s first book in 5 years. It features indispensable advice from a wide swath of music industry luminaries including veteran music publicists, bio writers, editors, playlisters, and podcasters who generously contributed their tips from both sides of the desk. Also included are 11 indie artists who share their inspirational PR journeys.

This guide breaks down everything you need to know to master an effective and well-rounded communication strategy for your music utilizing step-by-step exercises, mind maps that Ariel has developed for her workshops, masterclasses, and music industry programs at universities and taught around the world.