$850.00
Stop Chasing Attention. Start Building Fans Who Actually Care.
A 7-week small group experience for artists and music professionals who are ready to turn attention into real connection, community, and income.
SUMMER COHORT STARTS JULY 13 – SPACES ARE LIMITED!
REALITY CHECK
Most artists are doing all the right things.
Releasing music.
Posting content.
Promoting nonstop.
And still… nothing is really connecting.
Because the problem is not effort.
It is structure.
Visibility without structure does not pay.
You do not need more attention.
You need a way to turn that attention into actual relationships with fans who care, come back, and support you over time.
That is what this program is built to do.
NOT SURE YET? START HERE.
If you are reading this and thinking, “Okay, I get it, but I need to see how this actually works…”
Watch the free webinar where Ariel breaks down the full Buzz to Bond approach and shows you exactly how this system works in real life.
Register for the Free Webinar (June 24)
No fluff. No hype. Just a clear look at how to move from attention to actual fan connection.
WANT TO SEE IT IN ACTION FIRST?
Watch a real Q&A Breakout Session from inside the Mastermind.
This is a recorded session where artists just like you asked every question you are probably thinking right now. You will see exactly how the coaching works, how the community shows up, and what it feels like to be inside the room.
It is free. You just need to drop your email to watch.
WHAT THIS IS. WHAT THIS IS NOT.
This is:
- A structured system that shows you how to move from casual listeners to real fans
- A guided, live experience with support, feedback, and accountability
- A way to finally make sense of your marketing so it stops feeling chaotic
This is not:
- A course full of videos you will get to later
- A collection of random marketing tactics
- Advice that tells you to just post more and hope for the best
WHAT YOU WALK AWAY WITH
By the end of these 7 weeks, you will not just know more.
You will have built something real.
- A clear fan journey so you know exactly how people move closer to you
- A working system to capture fans via email, not just followers
- Repeatable strategies you can actually keep up with
- A Fan Sanctuary where your people can gather and connect
- A release approach that builds momentum instead of burnout
This is about replacing guesswork with direction.
HOW IT WORKS
This is a 7-week experience designed for action.
The weekly classes are pre-recorded so you can take them whenever you want. There are 3 office hour and coaching sessions available every week, and you can sign up for as much coaching and support as you need.
You will get:
- 3 chances for live weekly coaching
- Direct guidance and feedback from Ariel and the team
- Accountability partners
- Action sheets so you know exactly what to do next
This is not passive learning.
You will be building your fan system as you go.
THE 7-WEEK BREAKDOWN
Week 1 — Foundation
Brand pillars, fan personas, and voice, so everything you do actually connects.
Week 2 — Your Online Presence
Clean up and align your social media and website so they reflect who you really are.
Week 3 — Capture Buckets
Set up simple systems that turn attention into email subscribers and real contacts.
Week 4 — Email List Growth
Build and use your email list without feeling awkward or salesy.
Week 5 — The 5 Touchpoints
Understand how fans move from passive listeners to engaged supporters.
Week 6 — Fan Sanctuary
Create a space where your most engaged fans can gather and deepen their connection with you.
Week 7 — Repeatable Strategies
Build a system you can actually stick to, so this keeps working long after the program ends.
WHAT ARTISTS ARE SAYING
Daniel Garcia, Manager
“I was focused on buzz — creating posts, trying to get views… this course completely changed how I think about building a fanbase. I now understand why buzz is only part of the picture and how to approach things more intentionally. It gave me clear direction on what I should actually be doing.”
Cassandra Kubinski, Artist
“Being in the room with other artists and having higher-level conversations with the coaches was incredibly valuable… it gave me the structure and momentum to actually take action. I set up a juicy bribe, built an automated email to deliver it, and started putting real plans in place around my releases. It helped me get clearer on who I am as an artist and who I want to serve, rooted in the idea that real human connection leads to more meaningful, long-term fans.”
YOUR INVESTMENT
$850
Payment plans available: 2-pay (3% fee) and 3-pay (5% fee). All plans are a commitment to complete the full payment.
Think about it this way: most artists spend $850 on a PR campaign that lasts one month and disappears. This builds a system you use for the rest of your career.
Meet The Team
Ariel Hyatt
Author, Speaker & Founder of Cyber PR
Ariel has spent 30 years teaching artists how to cut through the overwhelm and actually understand the marketing side of their careers. As the founder of Cyber PR, she has guided thousands of musicians through digital publicity, branding, and fan-building strategies that are now industry standard. She has also spent decades developing courses, workshops, and masterclasses used by schools, conferences, and music organizations worldwide. Through her seven books, hundreds of blog posts, and endless educational content, Ariel has helped a generation of artists build clarity, confidence, and long-term fan relationships. In this program, she brings everything she and her team know about creating genuine, lasting fan bonds and teaches it in a way that finally feels manageable.
MeccaGodZilla
Producer, Artist & Master Coach
Brooklyn-born and Long Island-raised, MeccaGodZilla is a music producer, MC, visual artist, and label founder whose career spans artistry, education, and global cultural work. As a music production teacher and U.S. Cultural Ambassador of Hip Hop for Next Level USA, a U.S. State Department initiative, he has traveled the world using Hip Hop as a bridge for creative exchange, conflict transformation, and community-building. At Cyber PR, Mecca is our master coach, affectionately known as the IG Whisperer, helping artists strengthen their presence, sharpen their storytelling, and show up authentically online.
Liana Fowler
Artist, Educator & Digital Marketing Strategist
Liana brings a rare mix of real-world artistry and sharp marketing expertise. As Leiana and a member of The One2s, she has toured internationally, released both indie and major-label albums, and built the kind of practical music-business knowledge only years in the trenches can teach. She owns and operates her own studio, creates social content for brands like Nissan, and works with Cyber PR guiding artists through digital marketing and strategy. She’s currently earning her Master’s in Music Business at Berklee, and teaching music marketing at Salisbury University. With training from NYU, UPenn, and Musicians Institute and a major-label debut on EMI, Liana understands both the creative and business sides of the industry.
FREQUENTLY ASKED QUESTIONS
I don’t have a big audience. Is this still for me?
Yes, and honestly, this is the perfect time to do this. The program is about building the right foundation, not hacking an existing following. Artists who start this system early have a massive advantage over those who wait until they are already overwhelmed trying to fix bad habits.
I’ve bought courses before and never finished them. How is this different?
Because this is not a course you consume. It is a system you build. Every week has a specific action sheet and you have three live coaching sessions available to keep you moving. You are not watching videos alone. You are building alongside other artists with real accountability.
I’m already overwhelmed. Will this add more to my plate?
No. This replaces scattered effort with a clear, focused system. Most artists find they actually do less after this program because they stop doing things that were never going to work anyway.
Will this work for my genre?
Yes. This is about fan relationships, not genre-specific tactics. The Bond Marketing Funnel works for singer-songwriters, hip-hop artists, classical musicians, and everyone in between. Fans are human beings regardless of genre.
What if I can’t make every session live?
All sessions are recorded and replays are available. That said, the live experience is where the real value happens. The coaching, the community, the accountability. We encourage you to show up live as much as you can.
What exactly is the time commitment each week?
Plan for roughly 2 to 3 hours per week: one pre-recorded lesson plus however much coaching you choose to attend. The action sheets are designed to be completed in your existing workflow, not added on top of it.
READY? HERE IS WHERE TO START.
Start wherever feels right for you:
If you want to learn the system first:
Register for the Free Webinar (June 24)
If you want to see what the Mastermind actually looks like inside:
Watch the Q&A Breakout Session (free, recorded)
If you are ready to enroll:
Use the Buy Now button at the top of this page. Payment plans are available.
SUMMER COHORT STARTS JULY 13, 2026
You do not need more noise.
You need a way to turn what you are already doing into something that actually works.