Ariel Hyatt has written seven print books and three digital guides on music marketing, publicity, social media, and crowdfunding for independent artists. She founded Cyber PR in 1996 and has taught more than 100,000 artists in 13 countries; her books come from that work.
The Ultimate Guide to Music Publicity reached #1 on Amazon in Music Business, and Crowdstart was named one of the 9 Must Read Crowdfunding Books for Entrepreneurs and Investors by Crowd 101.
This page is the home for all of her books, starting with her latest, From Buzz to Bond. Each entry gives you the cover, ISBN, publisher, year, and where to buy it. Further down you will find other top music marketing and PR books she recommends, plus a table comparing them all.
From Buzz to Bond
How to Stop Chasing Hype and Build a Lasting Music Career
If you are tired of chasing streams, followers, and viral moments that lead nowhere, start here. From Buzz to Bond introduces Bond Marketing, a 9-step system for turning casual listeners into a lasting fanbase. It walks through your brand pillars and fan personas, your social media theme, your email list, and the repeatable strategies you must master to drive consistent sales.
“An insightful and essential guide to building real fan connections... This book is the perfect companion to the conversations I have with my clients daily—I only wish I had it sooner! Thankfully, I can now let this invaluable guide do the talking for me. A must-read for anyone serious about building lasting relationships in the music industry.”
Erica Ramon, Manager & CEO, Eminor, Inc
BookBaby, 2025 | ISBN 978-0-9895210-2-4
More books by Ariel Hyatt
The Ultimate Guide to Music Publicity
Proven Strategies for Getting Featured in Blogs, Playlists, and Traditional Media
A complete guide to how music publicity works, from your brand and story to your pitch, your campaign, and hiring a publicist. It includes advice from publicists, editors, playlisters, and podcasters, plus 11 indie artists who share their own PR journeys.
Hunter Cat Press, 2021
ISBN 978-0-9895210-4-8
The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign
A practical plan for finding your supporters and organizing them into a campaign. The second half takes you through building and running it day by day, including your video, your reward tiers, and staying motivated.
Hunter Cat Press, 2016
ISBN 978-0-9895210-1-7
Tools, Tricks, And Tactics For Building Your Social Media House
A guide to building your online presence and using social media, digital marketing, and online publicity to grow a sustainable career.
Hunter Cat Press, 2013
ISBN 978-0-9895210-0-0
Cyber PR for Musicians: Teacher's Guide
Co-authored with Richard Meitin and Charlie Dahan
A classroom companion to Cyber PR for Musicians that helps instructors teach digital PR and social media to students at every level.
Hunter Cat Press, 2013
ISBN 978-0-9816331-8-3
A step-by-step guide to strengthening your publicity, building your fan base, and earning more money. It is laid out as a week-by-week syllabus with written exercises.
Hunter Cat Press, 2012
ISBN 978-0-9816331-4-5
Musicians Roadmap to Facebook and Twitter
Your Complete Guide to Getting Liked, Followed, and Heard
Co-authored with Carla Lynne Hall. A guide for musicians using Facebook and Twitter to build an audience and connect with fans.
Hunter Cat Press, 2011
Digital guides by Ariel Hyatt
Check sheets and platform by platform strategies for assessing and improving your social media presence.
Fan1st
How to put your fans first, empower them to support you, and build long term relationships that serve your career for years.
The Ultimate Guide to Spotify and SoundCloud
Ariel's 2017 guide to using two of the platforms where listeners find your music. This title is now out of print.
Other top music marketing books
The Rock/Star Life Planner
Suz Paulinski and Alyssa B. Jackson
A planner for music creatives that pairs mindset exercises with scheduling tools, so you can set goals you can reach, track fan growth, and avoid burnout.
The Rock/Star Advocate LLC, 2026
The Musician's Profit Path
Bree Noble
A five stage method for moving from unknown to professional, covering fan building, song exposure, image, and self doubt.
Independently published, 2019 | ISBN 9781793802538
Beyond Talent: Creating a Successful Career in Music
Angela Myles Beeching
Practical guidance on promotion, booking performances, funding projects, and managing your time and money.
Oxford University Press, 2020 | ISBN 9780190670580
How to Build a Sustainable Music Career and Collect All Revenue Streams
Emily White
A guide to building a lasting career and making sure you collect what you earn.
9GiantStepsBooks, 2020 | ISBN 9780999331620
How to Make It in the New Music Business
Ari Herstand
Practical tips on building a loyal following and making a living as a musician.
Liveright, 2023 | ISBN 9781324091868
Social Media Promotion for Musicians
Bobby Owsinski
A manual for marketing yourself, your band, and your music online.
Bobby Owsinski Media Group, 2020 | ISBN 9781946837066
Get More Fans
Jesse Cannon and Todd Thomas
A guide to promoting your music on a small budget, getting heard on YouTube and Spotify, and turning casual fans into people who buy from you.
2023 Edition
Compare music marketing books
| Book | Author | Year | Best for |
| From Buzz to Bond | Ariel Hyatt | 2025 | Building a lasting fanbase |
| The Ultimate Guide to Music Publicity | Ariel Hyatt | 2021 | Running or hiring out a PR campaign |
| Crowdstart | Ariel Hyatt | 2016 | Funding a project with your fans |
| Cyber PR for Musicians | Ariel Hyatt | 2013 | Building your online presence |
| Cyber PR for Musicians: Teacher's Guide | Ariel Hyatt, Richard Meitin, Charlie Dahan | 2013 | Teaching digital PR |
| Music Success in Nine Weeks | Ariel Hyatt | 2012 | A week by week starting plan |
| Musicians Roadmap to Facebook and Twitter | Ariel Hyatt, Carla Lynne Hall | 2011 | Facebook and Twitter |
| Social Media Tuneup | Ariel Hyatt | 2022 | Fixing your social media |
| Fan1st | Ariel Hyatt | 2019 | Putting your fans first |
| The Rock/Star Life Planner | Suz Paulinski, Alyssa B. Jackson | 2026 | Setting goals and avoiding burnout |
| The Musician's Profit Path | Bree Noble | 2019 | Moving from unknown to professional |
| Beyond Talent | Angela Myles Beeching | 2020 | Building a working career in music |
| How to Build a Sustainable Music Career and Collect All Revenue Streams | Emily White | 2020 | Collecting all your revenue |
| How to Make It in the New Music Business | Ari Herstand | 2023 | Making a living as a musician |
| Social Media Promotion for Musicians | Bobby Owsinski | 2020 | Marketing your music online |
| Get More Fans | Jesse Cannon, Todd Thomas | 2023 | Building a fanbase on a small budget |
