“Once again Ariel Hyatt has put together a comprehensive guide of insider information that musicians want and deserve to know. I highly recommend this book for musicians interested in the modern publicity landscape at any stage of their career.”

“This book is so needed because it’s such a misunderstood and counter-intuitive field. It’s hard to imagine what it’s like to be on the receiving end of your music. Ariel explains the mindset better than I’ve ever seen, but most importantly gives you concrete action steps so you can begin right away and start getting results.”

“In a dark world where every artist wants publicity but most don’t really understand what exactly it is, Ariel’s Ultimate Guide to Music Publicity is a bright shining light. Tapping into her decades of personal experience Ariel lays it all out – from the basics of what exactly PR is, to strategies for optimizing every part of a publicity campaign from bio to press release to press kit to the pitch. And she makes it all real (and actionable) by including tons of examples from her years on the front lines of music PR. A must-have for any artist looking to build their brand!”

“In a sea of increasingly saturated information, sometimes it can be difficult to know who to trust. Ariel has a voice that cuts through the noise by sharing gems of wisdom & real-world experience earned from a lifetime of service. If you’re a musician, get this book – it will save years.”

“As a productivity coach in the music industry, I value giving resources to my clients that will save them time and also provide them with specific, digestible information so they can take action. This succinct guide can be read in one sitting, and yet leaves nothing out, holding your hand step-by-step so you know exactly what you’re getting yourself into in the world of PR. If you’re an independent musician looking to grow a sustainable career, I can’t recommend this book enough!”

“Ariel Hyatt is a true ally of indie artists and one of the most knowledgeable and talented professionals in the music business. The title of Ariel’s this book is no exaggeration—everything that musicians need to know to build their brand, tell their story, and promote themselves effectively can be found in its pages. It’s all there, and it is perfectly organized to help artists develop and execute actionable strategies right away. Ariel’s vibrant writing style and engaging prose make this book a great cover-to-cover read, but the incredible advice packed in each page also make it a valuable reference guide that musicians will want to come back to again and again. I would strongly recommend this book for any musician who is looking to master all aspects of their music publicity strategy. It is the only book they will need.”